APR 9, 2020
Among those ages 18 to 29, 58.9% said they were seeing their friends less, and 42.7% said they were dating less, according to a Forbes Under 30 Poll completed on March 18. Of course, varying priorities regarding things like entertainment will be less important to consumers—and thus less important to marketers—as the detriments of the pandemic become increasingly clear for all demographic groups.
OCT 11, 2018
We often get requests for no gaming, no dating and no social. But what’s more challenging are the prerequisites about being certified as fraud-free by vendor X, measurable according to vendor Y, and viewable by vendor Z. They also tend to look for brand-safe, well-known sites. Are those requests as challenging as they seem?
Head of Demand, EMEA
MoPub, a Twitter company
MAR 21, 2019
These gains follow a period of steady increases dating back to at least 2016, when Netflix spent $6.9 billion on content. These expenditures are calculated on a cash basis, before Netflix writes off the cost of original content production. The post-writeoff, or P&L, costs, are significantly lower.
SEP 5, 2018
“We [work with] a dating site focused on people 60 years plus, and we see significant ad blocking there,” he said. Ad blocking by device. Germany’s Online Vermarkterkreis (OVK) estimated that 23.4% of digital display ads served to desktops were blocked in Q1 2018. To date, ad blocking on mobile devices has been a lesser concern for publishers and advertisers.