After a booming holiday shopping season in 2021, privacy-compliant consumer intelligence data offers a great deal of insight into what we can expect to see moving forward.
Article: How the Cyber Five are stacking up for holiday shopping. Article: Top retailers see ecommerce sales growth this year on top of record-breaking sales in 2020.
As a result, the Cyber Five period (Thanksgiving through Cyber Monday) noticeably underperformed season-average growth rates. Nevertheless, Cyber Monday, Black Friday, and Thanksgiving were still the top three ecommerce spending days for the season. Read the full article.
Cyber Week was the biggest ecommerce week of the US holiday season in 2021, accounting for 23% of the online gross merchandise value (GMV) from that period. The week of December 12 was the second biggest, contributing a much smaller share, with 13% of ecommerce GMV.