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  • Report
     | 
    OCT 21, 2021

    With digital video viewing on the rise, it’s no surprise that more people invested in smart TVs. In H1 2021, the share of respondents who owned a connected TV passed the halfway mark for the first time, reaching 52.9%. Adults ages 35 to 44 and those in affluent homes were leading adoption, with ownership reaching 56.7% and 65.5%, respectively.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership also rose by several percentage points between H1 2020 and H1 2021, to 49.0%. That share was well above 50% in several demographics, including internet users ages 35 to 64, those in medium- and higher-income households, and those living in suburban areas. Smartwatches and smart wristbands posted gains too.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was up 3 percentage points between 2019 and 2020, and it grew even further in H1 2021, to 49.6%. Meanwhile, the penetration of TV streaming sticks and similar devices rose to 24.9%. Voice assistants, such as Siri and Alexa, are gradually entering the mainstream via early adopters—chiefly internet users ages 16 to 24.

  • Report
     | 
    OCT 21, 2021

    Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents. TV streaming sticks are also popular, with 41.2% of internet users owning one in H1 2021. Other digital gadgets are making slower progress toward significant market share.

  • Report
     | 
    OCT 21, 2021

    Smart TVs also posted significant gains. In H1 2021, for the first time, more than 98% of Argentina’s internet users ages 16 to 64 owned a smartphone. Respondents ages 45 to 54 had the highest ownership, at 98.8%. Smart TV penetration also passed a milestone in H1 2021, rising just beyond 60%.

  • Report
     | 
    OCT 21, 2021

    While PC ownership is waning somewhat, smart TVs are still gaining fans. Some 30.7% of respondents owned a smart TV in H1 2021—an increase of 6 percentage points compared with 2020. But as in previous years, web-enabled TVs were more popular among females than males, and penetration was especially high among internet users in more affluent households (45.4%).

  • Report
     | 
    OCT 21, 2021

    As in 2019 and 2020, about 31% of respondents had a smart TV. In lower-income homes, penetration was closer to 22%, but in more affluent households, ownership was 44.9%. As these figures suggest, many advanced digital devices still have little market presence in Russia, and adoption is slow.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020. In total, 97.7% of respondents said they had streamed video of some kind in the month prior to polling. This figure is also amplified by the inclusion of YouTube in the survey’s video category for the first time this year.

  • Report
     | 
    OCT 21, 2021

    More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    OCT 21, 2021

    Respondents ages 16 to 34 and those in high-income households recorded above-average usage.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership has remained roughly the same in Colombia for some time; 56.6% of those surveyed owned one in H1 2021, compared with 57.0% last year. As in 2020, uptake was much lower in low-income households and suburban and rural areas, but rose above 70% of internet users in high-income households. Time spent on mobile phones and larger-screen devices changed little between 2020 and 2021.

  • Report
     | 
    OCT 21, 2021

    The keenest users were those ages 25 to 34 and those in high-income homes. Social networking and messaging were near-universal habits for Hong Kong’s online population in H1 2021. More than 95% of those polled were active on at least one of 37 named social platforms during the prior month, and 97.2% had used at least one of 20 named messaging services.

  • Report
     | 
    OCT 21, 2021

    Some 45.8% of respondents owned a smart TV, with penetration above 52% in the 45-to-54 age group and 59.1% among 55- to 64-year-olds. As in 2020, affluents also recorded high ownership, at 58.9%. Several advanced devices also benefited to a degree in this pandemic year, judging by the data. For example, 13.8% of the survey sample owned a smartwatch in H1 2021, and 8.5% owned a smart wristband.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%. Penetration of TV streaming sticks and similar devices also rose to near 2019 levels at 8.3%. Meanwhile, voice assistants have become a feature of everyday life for many of those surveyed.

  • Report
     | 
    OCT 21, 2021

    Usage among the 16-to-24 cohort was almost identical to their share in H1 2020, at 77.6%. Across all demographics, penetration of digital audio was up several percentage points, hitting 56.0%. Social media, by contrast, was hugely popular in all age brackets.

  • Report
     | 
    OCT 21, 2021

    As in 2020, usage was generally higher among young adults ages 16 to 34, but internet users in high-income households posted the highest penetration, at over 26%.

  • Report
     | 
    OCT 21, 2021

    While live TV still flourished in Romania, usage of time-shifted TV was rather limited. Just 31.3% of internet users had used TV channels’ catch-up or on-demand services during the previous month in Q1, while 33.2% had recorded TV broadcasts to watch later. If anything, engagement with these services has declined over the past two years. By comparison, digital video consumption has surged.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Respondents in the 16-to-24 age bracket were least likely to engage with traditional radio, while usage was higher among males, older cohorts and in middle- and high-income households. Print followed much the same pattern, with younger adults generally opting out. Live TV remains widely popular in South Korea, with 89.6% of internet users tuning in this year.

  • Report
     | 
    OCT 21, 2021

    Usage was greatest among 16- to 24-year-olds, affluents, and respondents living in cities.

  • Report
     | 
    OCT 21, 2021

    Traditional media still enjoy wide reach, but many younger web users are gradually shifting to digital alternatives. Most of the online population still tuned in to live radio and read print publications. In total, 74.8% of internet users ages 16 to 64 had listened to live radio during the prior month in Q1 2021.

  • Report
     | 
    JUL 22, 2021
  • Article
     | 
    SEP 29, 2021
  • Article
     | 
    SEP 21, 2021

    Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.

  • Article
     | 
    SEP 8, 2021

    Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

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