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  • Article
     | 
    AUG 4, 2021

    Snapchat: In May, Snapchat rolled out a new creator marketplace to help influencers partner with businesses for branded content and Lenses, Snapchat’s artificial reality filters. TikTok: In January, TikTok launched a Creator Portal to provide creators with tools and advice on content strategy, including a direct link to its creator marketplace to help them set up partnerships with brands.

  • Article
     | 
    NOV 1, 2021

    Twitter plans to let creators share their NFTs on its platform by connecting their crypto wallets. NFTs could let creators sell their content without intermediaries and build online communities—a key feature in a metaverse. How can fintechs take advantage of this? This space is still very nascent, and it’s unclear what a metaverse will look like.

  • Report
     | 
    MAR 2, 2020

    Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

  • Article
     | 
    JAN 12, 2022

    “China's entrepreneurial fervor is at an all-time high,” said Rui Ma, a China tech investor and the creator of Tech Buzz China.

  • Article
     | 
    DEC 2, 2021

    Audio services spent the year battling for the attention of podcast listeners and creators, while social media services spent the second half of the year launching a number of social commerce-oriented features. Additionally, multiplayer video games like Fortnite and Roblox partnered with music advertisers to hold virtual, in-game concerts.

  • Report
     | 
    SEP 5, 2019

    YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.

  • Article
     | 
    DEC 28, 2021

    Twitter has started testing a livestream shopping feature, while Pinterest recently launched Pinterest TV, which the company describes as “a series of live, original, and shoppable episodes featuring creators right on Pinterest.”.

  • Article
     | 
    JUL 28, 2021

    How creator monetization efforts are faring: Q2 was also a big quarter for creator economy announcements. In addition to creator shops on Instagram, the company also added new tools to streamline branded content creation on IGTV, Instagram Live, Reels, and Stories and an affiliate tool for creators.

  • Article
     | 
    OCT 25, 2021

    Japan, South Korea, France, Germany, and Italy largely rely on local creators to generate an attractive podcasting ecosystem for the average consumer. These countries have relatively fewer podcast listeners so far. Notably, Spanish is well on the way to becoming the second universal language for podcasting.

  • Report
     | 
    JAN 7, 2021

    But we didn’t end up seeing many creators leave YouTube for other platforms. If anything, the trend we’re seeing is that creators are making even more of an effort to spread their work on multiple platforms, YouTube included. What We Got Wrong. TikTok’s Popularity Will Be Tested by a Stream of New Competitors.

  • Video
     | 
    NOV 18, 2021

    Adam is a socially conscious creator, media theorist, and veteran of the streaming entertainment industry. He is currently the director of Play TV by Brightcove. Some previous projects include managing Gunpowder & Sky’s Dust and Alter digital brands, creating the experimental film series Dust Flow, and curating Viacom’s global streaming service, Pluto TV.

  • Article
     | 
    JAN 7, 2022

    Some of the country’s biggest tech companies—including Alibaba, Baidu, Huawei, NetEase, and Tencent—offer open platforms and tools for AR developers and content creators. Many software and service providers like Sight Plus, Hisense, and Mayitegong are also participating in the AR arena. A leg up in AI and 5G.

  • Report
     | 
    NOV 22, 2021

    Creator economy programs like tipping and micropayments are intended to help smaller creators make more money, but so far, few are getting paid. Twitter’s “Super Follows” feature generated only $6,000 in US iOS revenues in its first two weeks, per data from Sensor Tower. Subscriptions, meanwhile, have been a hit among consumers, but it’s the top creators who are making the big bucks.

  • Report
     | 
    JAN 18, 2022

    US marketers should look to creators to both guide and participate in their campaigns, and content should be fun and entertaining. Recently launched content studios can help brands new to TikTok build a strategy and create content for their campaigns. TikTok’s creator marketplace matches brands with creators for collaborations.

  • Article
     | 
    MAR 19, 2021

    YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.

  • Article
     | 
    JAN 11, 2022

    In June, Hotwire paid roughly 20 creators to participate in its #HotwireHotelGoals TikTok challenge as a means of encouraging their followers to take part as well, with pop star Jason Derulo (51.2 million TikTok followers) serving as a judge. The sponsored hashtag has 12.4 billion views and counting. Is this sustainable?

  • Article
     | 
    DEC 29, 2021

    Before the metaverse became a household term, Twitter was shaking up how content creators get paid—and fueling the convergence of social media and blockchain technology. The watershed moment? Tipping fellow tweeters with Bitcoin. Direct indexing prompts Vanguard’s first-ever acquisition (7/15).

  • Report
     | 
    OCT 22, 2021

    China’s digital audio creators and listeners were late to the game, but the domestic podcast industry has recently started to gain momentum. Despite China having the lowest podcast adoption rate among the countries we track, its total number of monthly listeners is nonetheless rising rapidly.

  • Article
     | 
    MAR 15, 2021

    Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

  • Report
     | 
    NOV 14, 2019

    Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

  • Report
     | 
    DEC 31, 2020

    Marketer Takeaway: The trend toward repurposing creator content for paid social media ads has accelerated during the pandemic. The updates allow brands to more seamlessly integrate creators into their social media ad strategy, while ensuring that creators are also compensated for their work.

  • Article
     | 
    DEC 22, 2021

    Though Fortnite began as a multiplayer shooter and Roblox as a game creator, they have since evolved to become virtual playgrounds for players to do things like attend highly publicized virtual concerts and museum exhibits, and socialize in combat-free virtual theme parks. These interactive, playful virtual worlds represent a blank slate for advertisers to paint on.

  • Article
     | 
    AUG 5, 2019

    The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

  • Article
     | 
    OCT 15, 2021

    Article: YouTube Shorts is bringing its creator fund to over 30 countries.

  • Audio
     | 
    JUN 9, 2020

    eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.

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