In practice, it means that brands shouldn’t just jump on every viral trend and instead consider whether it makes sense for their values and brand ethos. When working with creators, brands should also make sure to provide them with plenty of creative freedom. “Creators know their audiences best,” said Alexia Del Valle, a Latinx TikTok creator (@lexdelvalle).

The hallmark of Tate’s client-centric teams is engaging with accounts in noticeably strategic and creative means to fuel their business and marketing operations. Host:. Geoff Ramsey is co-founder of eMarketer. He is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world—and he knows how to command an audience.

Platforms like Smartly.io also make it possible for brands to manage their sprawling campaigns, easily coordinating and optimizing creatives across platforms and formats. The advertisers that will win in 2022 are the ones who embrace automation and use it to drive campaigns across platforms. Their teams will source the best talent and ultimately generate the greatest results.

To learn more about the podcast opportunity and best practices, download Spotify’s The Evolution of Podcast Advertising whitepaper. —The Spotify Advertising team.

Key best practices for festive holiday campaigns on Facebook, Instagram, Pinterest, and Snapchat. What to optimize and automate. Why and how to test creatives—and start 2021 strong. Presenters. Rich Lawrence is vice president, US, West at Smartly.io. Rich leads talented teams of Smartlies in SF and LA to make marketers' lives easier.

Before it existed in 2018, there was “no one agency that worked across every single one of our brands, and there was little best practice sharing after successes and failures. No agency had access to all of our data and analytics.

It’s really very similar to all other forms of digital marketing—we’re just applying it to a new format. 5 Best Practices for Marketing with Memes. Brands can work with memes using the following tactics:. Mobilize in-house resources to create memes using their own creative. Partner with meme agencies or accounts to create memes. Repurpose existing memes using either internal or external resources.

Influencers can also provide brands with quick, less-expensive and easy-to-produce creative at a time when large-scale ad production may be difficult. What are best practices for working with influencers during the pandemic?

I’m constantly teaching myself and learning things, talking to colleagues and getting best practices. There’s no room to sit on your laurels or to do what you've been doing for the past 20 years. Because the world around you is changing so quickly, and you have to be willing to change with it.

Maybe attention is actually the best way to do it,” said Steve Mougis, senior vice president of programmatic sales and global strategy at DoubleVerify. Redefining success is one way to take control in this period of uncertainty and will prove a valuable exercise as privacy-centric advertising practices become more prevalent. Costs Are Tied to the Presence (or Absence) of Third-Party Identifiers.

The downside of inaction is that publishers give up control of determining which options work best for them. Publishers could just turn on Google solutions and hope for the best, but savvy publishers will be able to use those solutions in more creative and advanced ways.

With a wealth of first-party professional audience data, LinkedIn is sitting on a valuable asset. This report explains how marketers and advertisers can best use LinkedIn’s tools to reach and engage users on the social network.

Best practices in customer experience (CX) are rapidly changing as promising applications of AI make their way into a company’s commonly used technology. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. How will AI change how businesses reach potential customers and CX strategy in general? What are innovative ways companies are using AI-enhanced CX technology?

A/B testing helps advertisers determine which formats and creative generate the best results. Campaign analytics, which update in real time, give advertisers opportunities to fine-tune campaign targeting, formats, and messaging.

We use know-your-customer (KYC) practices on all of our customers—we verify who they are, their ages, their location. That gives us tremendous insights into who our customers are—much more so than in a category like gaming, where users can snap in an anonymous ID and the only thing you know is what they give you.

The downside of inaction is that publishers give up control to determine which options work best for them. Publishers could just turn on Google solutions and hope for the best, but savvy publishers will be able to use them in more creative and advanced ways.

One May 2020 report featured a discussion of how singer Nick Jonas, who has Type 1 diabetes, caused a spike in conversation related to the disease and COVID-19 when he posted best practices for other diabetics.

What are best practices for incorporating video into influencer marketing strategies? WHAT’S IN THIS REPORT? An analysis of the creator video landscape, TikTok’s impact on influencer marketing, and strategies for marketers to achieve video success in 2022. KEY STAT: More US marketers now use TikTok than YouTube for influencer marketing, but TikTok still sees significantly lower usage than Instagram.

The election and Olympics should drive added spend into programmatic connected TV as the former appeals to politicians looking to leverage connected TV, which carries the best of TV creative with the precision of digital to hit key voter demographics. Advertisers will also be keen to connect with a growing audience of consumers who choose to stream the Olympics. Key Takeaways.

Participating in consortia to pool resources and exchange best practices is an ideal fit for smaller FIs, enabling them to achieve more collectively in terms of digital user experiences than they could independently. Recommendations.

“GDPR and the consequential move away from having a ‘perfect’ view of the consumer will force advertisers to become more creative. Firstly, they will have to use the data they do have to take some data-informed actions. Secondly, as they feel they have lost some of their abilities in data personalization, they'll produce more thoughtful creative, leading to less lazy retargeting.”

The host-read creative model still performs best for brands looking to tap a loyal and lucrative audience. Sponsored content in podcast form has also become part of the brand-content marketing mix. WHAT’S IN THIS REPORT? This report details podcast listener data for Canada from leading research polling in early 2020.

It’s important to keep in mind that many measurement best practices urge brands to go beyond CTRs and clicks to measuring metrics such as sales lift, revenues or other measures that truly move the needle for ones’ business.

Instead, draw upon brand safety best practices and key learnings from the past as a valuable guide.”. When to Play Politics.

As an added benefit, many web developers believe that applying common best practices for web accessibility can also improve search engine optimization (SEO). Websites with cleanly designed, easily readable user interfaces, and straightforward and consistent architecture that offer multiple ways of finding content are rewarded by both search-engine bots and people using assistive technology.