Marketing professionals we spoke with cited several consequences of failing to deliver a positive CX, including dramatically reduced customer loyalty, poor word-of-mouth, and even higher customer acquisition costs. “There are two things working against brands today: competitive sprawl and the erosion of loyalty,” said Nneka Ude, vice president of strategy at shopper marketing agency Arc Worldwide.

Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more. Why do you think Quip has been successful?

Ways to reduce customer acquisition costs. How companies such as Tesco and Sofology successfully use a customer data platform (CDP) to increase retention. Presenter. Martin Simo is product marketing manager at Exponea (acquired by Bloomreach). Martin has a deep understanding of marketing technologies.

“We’ll fine-tune the unit economics, costs per acquisition [CPAs] and lifetime value will go down, and they will balance. Many people believe hypercasual will take a big hit, but when I look at user acquisition for hypercasual, it’s mainly category targeting.” He was more concerned, instead, about social casino games and midcore titles that rely on more in-app spending by users.

But last year, CPAs [costs per action] dropped significantly, and then they started to climb, albeit not dramatically, through the end of the year. So far this year, we’ve seen efficiency deteriorate in social, though it’s still competitive. There’s still opportunity there. We’ve also diversified to a broader mix, so you’ll see a lot more direct mail from us this year.

In January, it closed its UK business-to-consumer (B2C) arm due to high customer acquisition costs, as is the case with many robo-advisors in the crowded market, and transferred UK accounts to the German platform.

Robo-advisors conventionally struggle with customer acquisition costs, but with the partnerships easing its user growth, Nutmeg was able to increase its revenue by 66%. Its growing AUM also heralds a shift toward profitability: It’s estimated that robo-advisors that charge a fee of 0.45% or higher, as Nutmeg does, need to reach between $3.5 billion and $5.3 billion in AUM to break even.

Collectif Pour les Acteurs du Marketing Digital (CPA). France Pub. GlobalWebIndex. Interactive Advertising Bureau France (IAB France). Institut de Recherches et d'Etudes Publicitaires (IREP). Kantar. McKinsey & Company.

These include minimal distribution and customer acquisition costs, additional revenues due to a larger addressable market, and more holistic, dynamic data sets for improved and iterative product design. However, carving out a lucrative niche won’t be easy for all types of FIs, so companies will have to make judgment calls about whether the opportunities outweigh the risks for their business.

PolicyMe does not attempt specific attribution to measure podcast leads on a cost-per-acquisition basis because it’s too hard to track. Through a mix of extensive customer interviews and a standard one-liner about where consumers heard about the brand, the marketing team can get a handle on how well the brand awareness aims are being met.