APR 28, 2021
Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households will shrink by 4.7%, with fewer than 60 million households receiving linear addressable TV ads.
MAY 27, 2021
Cord-Cutting Favors Digital Video Time. Cord-cutting is an underlying reason for digital video’s displacement of TV. The annual decline in cable TV subscribers has been in the low single-digit percentage range for many years, but the number jumped in 2020.
MAY 27, 2021
TV’s decline in share of total video time has been dramatic amid viewer migration to OTT video services and TV viewer erosion due to cord-cutting. On average, US adults still spend more time watching TV than they do digital video, but digital video is gaining share of total time spent with video.
JUN 8, 2021
One reason US adults are spending less time each day watching traditional TV is because of the rising share cord-cutters—i.e., people canceling their subscriptions to traditional cable and satellite pay TV. For decades, these pay TV services have been the primary way to watch live sports content. By 2025, there will be 103.3 million US cord-cutters, representing 38.3% of the population.
NOV 13, 2020
Many viewers, particularly cord-cutters, have migrated from traditional pay models toward broadband-only service while others have gravitated to over-the-air options.
OCT 6, 2020
How prevalent is cord-cutting in Canada? Up until this year, the number of cable subscribers opting out of their service was fairly small compared with the total number of cable households in Canada. But some estimates have cord-cutting significantly rising in 2020 as financial pressures mount. WHAT’S IN THIS REPORT?
JUL 2, 2020
Despite these spikes, we do not expect ad dollars to flow back to TV at previous levels due to Mexico’s strong digital ad market and increased rates of cord-cutting.
OCT 8, 2020
Comparatively, non-pay-TV households, which include cord-cutters and cord-nevers, will increase from 44.6 million in 2019 to 51.7 million this year. This trend will continue throughout our forecast period; by 2024, cord-cutters and cord-nevers will outnumber pay TV subscribers. Read More:. US Pay TV Suffers Historic Cord-Cutting.
JUN 6, 2021
While the decline in TV viewing time is partly due to consumers watching less linear programming amid more on-demand streaming options, cord-cutting is also cutting down on the number of TV viewers.
FEB 11, 2021
Instead, cord-cutting unexpectedly accelerated, viewership declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV than we thought (landing at 204.2 million). However, those who stayed ratcheted up their time: Among US TV-watching adults, daily time spent with TV increased by a robust 9.2%, to 4 hours, 31 minutes (4:31) per day.
MAY 21, 2021
Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer (also called cord-shaver): Someone who cut back on their pay TV service level but still subscribes. Linear Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes.
FEB 4, 2021
Instead, cord-cutting unexpectedly accelerated, the figure declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV than we thought (landing at 204.2 million). However, those who stayed ratcheted up their time: Among US TV-watching adults, daily time spent with TV increased by a robust 9.2%, to 4:31 per day.
SEP 14, 2020
According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.
JUL 28, 2020
eMarketer analyst Ross Benes and senior analyst at Insider Intelligence Audrey Schomer discuss how the coronavirus has influenced sports' gradual move to digital. They then talk about starting meaningful conversations online, who still has pay TV and whether we will see the Upfronts and the NewFronts unite?
APR 14, 2021
Connected TV (CTV) advertising was also a beneficiary of pandemic trends, as linear TV decreased in importance and cord-cutting accelerated as more programmatic CTV inventory was becoming available than ever before. How are traditional media faring during the recovery?
JUL 14, 2020
Cord-cutting in Canada is contributing to digital video’s strength against TV. One estimate from Boon Dog Professional Services stated that Canadian TV providers (including traditional, satellite and telco) lost 278,000 subscribers in 2019, up 63% from the year before.
JAN 21, 2021
Living room viewing has gravitated to video options, which will lead to even more cord-cutting in the future. What ad formats will take the longest to rebound? Most traditional advertising vehicles saw declines last year, as budgets across most brands were paused for a period or canceled altogether.
OCT 9, 2020
By 2024, cord-cutters and cord-nevers will outnumber pay TV subscribers. Our pay TV figures exclude vMVPDs that deliver live TV over the internet. When vMVPDs are included with traditional pay TV packages, the impact of cord-cutting looks slightly less dire. This year, 86.1 million US households will have pay TV/vMVPD, which is a 5.9% year-over-year (YoY) decrease.
FEB 20, 2020
What’s the latest on cord-cutting? The number of cord-cutter and cord-never US households will total 48.9 million this year and will grow to 61.5 million in 2023. How much are people willing to pay for their streaming services? Polls show that most people don’t want to pay more than $30 per month total for their streaming subscriptions. What’s being done to fight subscription churn?
NOV 4, 2020
SEP 6, 2021
We are seeing a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed linear pay TV households for the first time. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.
MAY 11, 2021
Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households in the US will shrink by 4.7% to fewer than 60 million.
MAR 29, 2021
Though vMVPD viewership isn’t rising quickly enough to counteract the effects of cord-cutting, such services do provide a digital alternative for both viewers and advertisers, and they’ll continue to be an important stopgap as cord-cutting keeps ramping up this year and into the future.
AUG 11, 2021
Cord-cutting, the 13-hour time difference, and a difficult-to-follow schedule between the NBC app and the website may have contributed to low viewership as well. The bigger picture: Despite the issues, NBCUniversal managed to turn a profit on its Olympics coverage.
MAR 22, 2021
NFL programming, including the Super Bowl, is still a powerhouse for networks and advertisers, but it seems hard to believe that streaming platforms won’t have caught up to traditional TV a decade from now, particularly as cord-cutting continues apace. (We estimate that the number of US cord-cutters will increase by 15.8% this year to 73.4 million.)