JUL 29, 2021
B2B Considerations for Targeting and Measurement.
DEC 11, 2019
Most demand-side platforms (DSPs) rely on third-party suppliers for contextual information, so this move won’t have a major impact on them. But it does highlight that some forms of contextual advertising could still reveal personal behavior. Google is also testing its own variant of pure contextual advertising.
FEB 5, 2020
Assigning personas like moms to the millennial demographic has provided an effective form of sub-segmentation that leads to campaigns with more precise targeting and a more contextual tone. Social media usage is the most intense for this segment of the population.
OCT 17, 2019
In contrast to other ad ecosystems, game publishers place more emphasis on contextual than behavioral data. As analysis of in-game and cross-game behavior increases, behavioral targeting is on the rise, but it is still less common and more contained to in-app behavior than advertising in other apps. WHAT’S IN THIS REPORT?
SEP 5, 2019
In addition, brands can sometimes integrate with specific shows, providing contextual opportunities that aren’t necessarily present in the typical Facebook ad buying infrastructure, which focuses on targeting audiences rather than context.
NOV 21, 2019
Ohlendorf added that signals could include contextual keyword data, without any personal user or audience data. Apple’s ITP updates restrict third-party cookie tracking on Safari. ITP 2.2, the latest update, prohibits third-party tracking and limits the life span of first-party cookies to 24 hours.
APR 26, 2020
It may not be talking about your brands in particular, but we could turn that into a shoppable experience and sell based upon categories and contextual relevance there.". Is Checkout just something that’s going to be part of the upcoming Peacock service, or will it be extended to other platforms that feature NBC content like Hulu?
FEB 3, 2021
It’s not surprising that Instagram and Pinterest are the platforms where social commerce first began to flourish—their contextual relevance for shopping made them more hospitable environments for social ads. (LinkedIn also scores well on these dimensions, but its contextual relevance pertains to work rather than commerce.). Scale is also vitally important for many consumer brands.
FEB 3, 2020
“That's a very simple thing that can be done today that would get very good clickthrough rates because it's relevant and contextual.”. Key Takeaways. Today’s connected vehicles generate unprecedented amounts of data. This is a potential gold mine for marketers who figure out how to use it responsibly and effectively, gain their customers’ trust and deliver compelling value exchanges.
OCT 10, 2019
It’s premium content and a premium ad experience where, for example, brands are a contextual fit for the newsletter topic. It’s also an environment where audiences are highly engaged and coming back to engage again and again, day after day.
FEB 24, 2020
The triggers are only for value add or contextual things that the bride opted in to. Any response to these automated messages goes into a queue where our stylists can respond in-person right away. Brides don’t really care whether a human sends texts with value-added information, but if she texts us back, then she probably does want a person to respond quickly. Everything is through Kustomer.
JUN 5, 2019
The platform offers a unique combination of scale and contextual relevance that has made it the first choice many brands in these categories turn to for social commerce. Instagram may be on its way to becoming an ecommerce powerhouse if it can prove that its relevance drives purchase.