The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. Advertiser Perceptions. AppsFlyer. Emplifi. Hootsuite. LiveIntent. Measure Protocol. Pivotal Research Group. Sprout Social. Tinuiti.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. Adyen. Arlington Research. Censuswide. Centre for Retail Research. ChannelAdvisor. Deloitte. Elavon. GlobalData. Hearts & Science. Ipsos MORI. LoopMe. Lumina Intelligence. Office for National Statistics (ONS) – UK. Outbrain.

Gen Z gravitates toward retailers that make it easy for them to research, purchase, and return products. They also favor brands that they perceive as authentic, and that espouse inclusion and support the same causes they do. WHAT’S IN THIS REPORT? A snapshot of recent data about Gen Z’s shopping and buying behaviors.

As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.

Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

Though they seek high-quality products at affordable prices, they won’t hesitate to challenge or boycott organizations they perceive to be inauthentic or exploitative. WHAT’S IN THIS REPORT? An overview of Gen Z’s attitudes and behaviors as they relate to banking, investing, and personal finance.

WHAT’S IN THIS REPORT? This report provides a recent snapshot of Gen Z’s healthcare-related attitudes and behaviors and discusses how the pandemic continues to shape the cohort’s interactions with the US healthcare system. KEY STAT: Gen Z adults were among the age group that was most likely to go online to research the price of healthcare treatments. Key Points.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate, or elaborate upon the data and assertions in a report. Read Next. Sources. Adobe. Bizrate Insights. Comscore. Coresight Research. Criteo. The Harris Poll. Jungle Scout. Morning Consult. Profitero.

Amazon’s bet on brick-and-mortar grocery has yet to pay off: A new report highlights the company’s physical retail struggles, but digital grocery remains a bright spot.

That all could play into plans to develop a console along the lines of industry-leading products from Sony and Microsoft if Amazon chooses to go in that direction. Read Next. Upcoming Reports. September. Grocery Forecast. B2B Ecommerce Forecast. November. B2B Payments.

They represent a “live” target for those touting big-ticket products. However, across the board, people in the UK are showing a real desire to spend as society returns to some semblance of normality. Insider Intelligence and eMarketer research is based on the idea that multiple sources and a variety of perspectives lead to better analysis.

Metapack research in 2020 in France, Germany, the Netherlands, Spain, the UK, and six other international markets indicated that, overall, 29% of consumers ages 18 and older will often or sometimes buy multiple products online knowing they will return at least one.

According to the March 2021 LoopMe survey, half of US adults said ads that promote the same products over and over are most off-putting to them. Another 20% most disliked seeing ads for products they don’t need, and 17% cited seeing ads for products they’ve mentioned only in private.

On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.

WHAT’S IN THIS REPORT? This report presents our latest estimates and forecasts for retail, ecommerce, and mcommerce sales in the UK as well as for various digital buyer categories. We also break out ecommerce sales by category for the first time.