Pivotal Research Group. Pixalate. PubMatic. SpotX.

“Those are the ones that have the highest shipping cost as a percent of value of products purchased.”. Marketing Strategies for Holiday Success. The 2020 holidays should be a golden season for marketing. With such radical changes in consumer behavior, marketing strategists and creatives get to tap into the current zeitgeist.

Edison Research. GlobalWebIndex. Morning Consult. The NPD Group. Piper Sandler. StreamElements.

Our viewership figures vary from publicly reported stats because many platforms report household subscriptions instead of viewers. And when they report viewers, platforms don’t always share the same methodologies.

Goodman Simon Strategic Research. Harris Interactive. Herow. ID5. Interactive Advertising Bureau (IAB). LoopMe. Merkle. Northwestern University's Intent Lab. UK Office of Communications (Ofcom). Performics. Pew Research Center. Pivotal Research Group. Sapio Research. SheerID. University of California Berkeley School of Law. Winterberry Group.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

Digital ad spend by telecom and by computing products and consumer electronics companies will outperform industry averages in 2020. In a difficult year for digital ad spending, they will be two of only three industries to maintain double-digit growth.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Axios. Bankrate. CivicScience. CNBC. Cowen and Company. CreditCards.com. Deloitte. Deutsche Bank. Edison Research.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Ascend2. Bynder. Coleman Parkes Research. Grist. Innovate Finance. McKinsey. Merkle. Office of Communications (Ofcom) – UK.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Activate. Advertiser Perceptions. Bizrate Insights. Bynder. Comscore. Forrester. GfK. GlobalWebIndex.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Ad Age. AdExchanger. Advertiser Perceptions. Geopath. JPMorgan. Kantar. Lamar Advertising. OAAA. OOH Today.

While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Bynder. ChannelAdvisor. Channel 4. Coleman Parkes Research. Comscore Mobile Metrix. Dubit Limited.

How should we shift our product assortment? When the pandemic forced a retail client of ad agency Merkle to close its stores, like many other retailers, it pivoted toward ecommerce. Merkle used social listening “to help the client figure out what types of products customers are looking for and what types of products they should be adding to the website as quickly as possible,” Talerico said.

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Revenues from its parks, experiences and products segment was down 10% year over year. CFO Christine McCarthy said on the earnings call that Disney had furloughed 100,000 employees due to the shutdown of its theme parks since March.