AUG 29, 2019
Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.
SEP 11, 2019
OCT 9, 2020
AT&T’s Xandr revealed that consumer data from the Kroger grocery store chain will be implemented within its addressable TV platform. Verizon Media joined Ampersand, an addressable ad sales consortium founded by Comcast, Charter, and Cox. And AMC Networks and Discovery joined On Addressability, which is yet another addressable initiative formed by Comcast, Charter, and Cox.
AUG 30, 2019
eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.
JAN 14, 2021
Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.
OCT 7, 2020
Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.
OCT 30, 2019
eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.
MAY 4, 2020
When US advertisers pulled back spending dramatically in March, one of the earliest noticeable effects on the display ad market was falling CPMs. At the same time as marketers were lowering their demand for ads—either to take spending cuts as savings or merely pause and rework their messaging—consumers were spending more time on social and traditional media properties, increasing the supply of impressions. A decline in prices was the natural outcome.
APR 30, 2020
Advertising on Amazon has been volatile for the past few months as consumers caught on to the approaching coronavirus crisis and began stocking up on supplies. Shopping surged, driving many products out of stock. That in turn dried up advertising competition in certain categories—and Amazon’s de-prioritization of nonnecessities had the same effect on other categories.
APR 15, 2020
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.
APR 7, 2020
eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.
APR 8, 2020
eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.
AUG 27, 2020
Despite the decline in total ad spending in the US this year, the financial services industry will increase its digital ad outlays. Why? The pandemic has caused many consumers to reassess their personal finances and change how they bank, leading the financial services industry to continue spending on digital ads during the pandemic.
SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
FEB 28, 2020
Consumers are spending more and more time on their smartphones—which has quickly turned mobile into one of the most important channels for marketers. But, according to a new research, less than half of marketers are confident in their ability to measure granular mobile ad metrics.
AUG 24, 2020
That shift has to do as much with limitations on content creation, as it does with consumers’ evolving expectations of creator content. Cooped up at home, consumers have been more interested in content that either entertains or helps them with their new daily routines vs. the typical, FOMO-inducing (that’s “fear of missing out”) posts many influencers are known for.
DEC 12, 2019
The General Data Protection Regulation (GDPR), enacted in May 2018, was supposed to cause a huge backlash against programmatic trading in the UK. It was going to bring heightened awareness of privacy among consumers and more scrutiny of ad tech than ever before. Marketers were going to become wary of playing “fast and loose” with consumer data. Of course, there have been varying degrees of truth in those statements, and while initial effects were felt, the longer-term impact on programmatic ad spend has not been substantial.
MAY 14, 2020
As brands prepare for a reopening of the economy and a boost in consumer spending in Canada, media agency PHD Canada has a front-row seat on the timing and tone of campaigns set to kick off.
SEP 29, 2020
Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year. Any growth is good growth in the current environment, but this will represent the most modest growth across all the industries we forecast to increase spending this year.
MAR 29, 2021
AUG 6, 2020
With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.
MAR 17, 2020
JUN 3, 2020
FEB 3, 2021
JUL 15, 2020
Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.