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  • Report
     | 
    NOV 10, 2020
  • Report
     | 
    OCT 15, 2020

    Smart home products—including household energy monitors and remote home security systems—are following a similar trajectory, with ownership rising from 11.6% last year to 15.0% in H1 2020. In high-income households, nearly 20% of internet users owned a smart home product. After a major increase between 2018 and 2019, the share of smart TV owners hardly rose this year (46.4%).

  • Report
     | 
    OCT 9, 2020

    CTV will reach 80.9% of US households this year. With 206.2 million people viewing content through CTVs in 2020, the channel is no longer experimental for marketers. Younger audiences are more likely to be CTV viewers, but older demographics will add more viewers in 2020. This year, we broke out CTV viewers by demographics for the first time.

  • Report
     | 
    DEC 16, 2019

    According to our most recent forecasts, there will be 53.1 million smart TV households and 97.3 million connected TV households in the US in 2019. However, many consumers have not integrated these devices into their smart-home systems. Safety, Security and Access. Safety and security solutions are highly desirable for many smart-home users.

  • Report
     | 
    OCT 15, 2020

    Predictably, ownership was greater among respondents in middle- and high-income households, and those ages 35 to 54. But even in the 16-to-24 age bracket, more than 45% of internet users had a connected TV. Smart TVs are merely one element in a rapidly changing landscape of options for visual entertainment.

  • Report
     | 
    NOV 13, 2020

    The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

  • Article
     | 
    MAY 11, 2021

    It excludes content streamed through connected TV and OTT devices. Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households in the US will shrink by 4.7% to fewer than 60 million.

  • Report
     | 
    OCT 15, 2020

    Nonetheless, smart TV ownership was up, reaching 25.0% of internet users this year. That said, adults 35 and older were more likely to own a smart TV. A clear correlation with affluence persisted as well. Penetration among individuals in high-income households was 41.7%, almost three times the 14.4% recorded in low-income households. As in many other countries, traditional media is losing audiences.

  • Chart
     | 
    OCT 28, 2020
  • Report
     | 
    OCT 15, 2020

    The popularity of both TV and digital video has boosted the purchase of smart TVs, but ownership rose by less than 3 percentage points between 2019 and 2020, to 46.9%. Internet users in better-off households were more likely to own one (53.4%). In H1 2019, 10.2% of internet users owned a smartwatch, and 5.3% owned a smart wristband.

  • Report
     | 
    OCT 15, 2020

    Even this year, tablet owners were more likely to be living in urban areas and high-income households. Several other device types posted slightly lower numbers, too. A little more than 45% of respondents owned a smart TV this year, compared with 46.8% in H1 2019. Just 12.1% owned a smart home product, such as a system enabling users to monitor their home security remotely via a mobile app.

  • Report
     | 
    DEC 18, 2019

    In May 2018, we forecast that 11.6 million US households would subscribe to a linear OTT package in 2020, with that figure rising to 15.0 million by 2022. We now believe the number of linear OTT households will reach 10.4 million in 2020 and 12.6 million in 2022. This means that, in the coming years, vMVPDs will replace fewer pay TV defectors than they used to.

  • Report
     | 
    OCT 15, 2020

    While PCs and tablets seem to be losing favor, smart TVs too may be nearing their peak. Some 24.7% of respondents owned a smart TV in H1 2020. That said, web-enabled TVs were more popular among females than males, and ownership was especially high among internet users in high-income households (36.9%). Many other advanced devices are also struggling to win friends.

  • Report
     | 
    OCT 15, 2020

    Ownership of smart TVs among internet users passed the halfway mark in H1 2019 and remained very similar in H1 2020, at 51.0%. Penetration was significantly higher among older cohorts and in affluent homes. It’s worth noting that ownership had declined in several demographic groups. The greatest percentage gain was in low-income households.

  • Report
     | 
    OCT 15, 2020

    Similarly, tablet penetration was notably greater among web users in high-income households (44.9%) compared with the national average (34.1%). Females and older internet users were more likely to own a tablet, too. While tablet ownership saw few changes between H1 2019 and H1 2020, more internet users had invested in smart TVs, lifting penetration to 36.1%.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership rose by nearly 5 percentage points to an estimated 36.4% of internet users in H1 2020 but still correlated directly with income. Penetration ranged from 29.0% among respondents in low-income households to 46.3% among affluents. Smartwatch adoption seems to have reached a standstill. A mere 7.4% owned a smartwatch in H1 2020, practically unchanged since H1 2019.

  • Report
     | 
    OCT 15, 2020

    Smart TV ownership in Taiwan dropped by 3.5 percentage points between H1 2019 and H1 2020, to 22.7%. Penetration of smart home products—such as household energy monitors or remotely controlled security systems—had also fallen, from 9.3% to 7.6%, though ownership did reach 10.0% among internet users in affluent homes. Smart wristbands did post a modest gain to 15.9% of internet users.

  • Report
     | 
    OCT 15, 2020

    The share of internet users who owned a smart TV climbed only marginally, from 43.3% in H1 2019 to 44.9% in H1 2020. However, ownership passed 50% among respondents ages 45 to 54 and those in middle- and high-income households.

  • Report
     | 
    OCT 15, 2020

    Meanwhile, smart TVs have made inroads with internet users in Colombia: 57.0% of respondents owned one in H1 2020 compared with 55.8% last year. As in 2019, uptake was much lower in low-income households and suburban areas, but reached 72.6% of internet users in high-income households, up from 67.7% last year.

  • Report
     | 
    OCT 7, 2020

    Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

  • Article
     | 
    MAY 3, 2021

    Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

  • Report
     | 
    OCT 15, 2020

    Ownership of smart TVs is solid but unexceptional in Belgium, at 40.9%, and registered no apparent growth between H1 2019 and H1 2020. However, penetration was over 45% among internet users living in middle- or high-income households. Adoption of other advanced digital devices and services has not changed much since last year.

  • Report
     | 
    SEP 19, 2019

    By contrast, internet protocol TV (IPTV) and smart TVs have seen rapid adoption in China in the last five years, with IPTV households reaching 281 million and smart TV households reaching 203 million households by June of this year.

  • Report
     | 
    APR 29, 2021

    The importance of mobile devices in multi-occupancy households cannot be underplayed. And the “runoff” from CTV to mobile meant that video likely played an important role in mobile uptake. From straightforward long-form subscription OTT viewing, to short-form OTT, to social video, there was plenty to gain the attention of mobile viewers in the UK.

  • Report
     | 
    OCT 15, 2020

    Ownership of tablets also remained high among respondents in the most affluent households (36.0%), but they have never really appealed to a significant share of internet users in Japan. Penetration across demographics was just 27.5% in H1 2020, a slight decline from last year. Smart TV ownership was also markedly low at 7.5%.

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