It’s hard to imagine US mcommerce approaching 40% penetration of retail sales anytime soon, but China still holds lessons for the US. Some trends in China eventually found their way to the US, including:. Mobile payments. Social commerce. QR codes. Which trends in China are happening now and have a decent chance of similar uptake in US mcommerce? Livestreaming shopping channels.
Among the over 3 billion digital video viewers, three out of four internet users and over 40% of the global population now watch streaming or downloaded video at least once per month in some capacity. Among all countries we cover, China has the highest digital video viewer share of internet users.