For example, added disclosures could hurt the product’s seamlessness—a BNPL strength—and ultimately lower customer conversion rates. Greater consumer awareness of lending risks will be a wild card. Some users may be turned off by BNPL upon understanding the full scope of potential consequences.

But the average CPC for a Sponsored Brand ad in Q3 2019 was still $1.32, vs. $1.04 for the average Sponsored Product ad. We expect Amazon to continue developing its display ad business and building out true awareness-oriented ads. Display will account for a greater share of net US digital ad revenues each year, but we don’t expect the dominance of these search formats to disappear anytime soon.

Performance TV advertisers found this an enticing opportunity, with 95% launching campaigns leading viewers to a conversion page, versus just 80% in 2019. More campaigns were also tied to revenue (70% vs. 59% in 2019), representing a 124% year-over-year (YoY) increase in the total number of advertisers with revenue-based conversions. Experienced CTV advertisers are reaping the benefits.

In 2021, average daily time spent will decline by only 0.2%; that’s still close to 2 minutes more than they spent in 2019. Average daily time spent among US adult Instagram users rose by 12.4% in 2020 to nearly 30 minutes. In 2021, that figure will drop to 29 minutes as the effects of the pandemic (hopefully) wane.

Even with these declines, Sponsored Brand ads remain more expensive on a CPC basis than the average Sponsored Product ad, according to Pacvue. Pacvue reported an average Sponsored Product CPC of $1.08 in Q4 2019, compared with an average of $1.30 for Sponsored Brand ads. Together, Sponsored Product and Sponsored Brand ads account for the bulk of Amazon’s ad business, according to our estimates.

Advertisers in other industries will also pull back spending on average—but keyword bidding means there likely won’t be as large a drop in pricing for search ads as there will be for display. Why Search Ad Spending Will Fall.

Brand lift campaigns have traditionally been important for awareness aims where direct conversions weren’t the primary objective.

On average, most retailers are seeing closer to 15%, so there are some phenomenal success stories out there.

Among US adults, daily average time spent with digital video will reach 2 hours and 42 minutes in 2023, up from 1 hour and 51 minutes in 2019. During the same period, time spent on traditional TV will decrease to 2 hours and 51 minutes, from 3 hours and 27 minutes. These trends were firmly in place before COVID-19 but were accelerated by the pandemic.

In the US, eBay has enjoyed a 15.8% average open rate uplift and a 31.2% average click rate uplift, providing a consistent ROI on all campaigns. Consistently engaging communication with every existing and prospective customer is the future of marketing and creating impact to drive revenue is the ‘Holy Grail’ for marketers everywhere.

BNPL providers state that their solutions can attract consumers, additional spend, and conversions.

Accenture estimates that the average UK neobank loses $11 per user annually. Two key factors exacerbate neobanks' struggle to attain profitability, despite their low-cost, high-growth business model. Lack of Primary Bank Status.

Industries like retail that rely on performance marketing and seek high conversion rates still show something of an affinity for desktop/laptop advertising, since consumers still frequently shop on their computers. But retail is so large that it dominates mobile ad spending nonetheless.

There could be others like improving average customer lifetime value (CLV), increasing positive word-of-mouth, and decreasing selling costs. And realistically, there are other costs beyond the technology, such as training, that must be factored in.

Among the 47 markets tracked by GWI, urban internet users in Argentina, Brazil, Colombia, and Mexico spent an average of 3:32 per day with social media in 2020. That’s well above the worldwide average of 2:24 per day. Urban internet users in Brazil spent more time per day using social media than any other country in Latin America tracked by GWI, at an average of 3:41.

Incredibly, this will represent a kind of fall to earth; Amazon’s search ad business has grown an average of 89% annually over the past five years. In 2022, Amazon will account for slightly more than one-fifth of the search advertising market. Amazon captured 13.1% of this market in 2019—and we expect it to have more than a quarter (26.3%) in 2024.

OTT video viewers in Southeast Asia spent an average 48.6 hours per month watching OTT in 2021, up 9% year over year. That was a total of 9.7 billion hours spent streaming OTT videos in 2021, up from 2020’s 8 billion, per the Trade Desk.

As such, brands must prioritize the mobile ad experience to boost consumer engagement, increase conversions, and ultimately drive sales. Look Beyond Facebook for Social Advertising. Social networks are incredibly powerful platforms for building brands and connecting with millions of highly engaged users in Latin America.

Mcommerce reached record levels as conversion improved. We estimate that mcommerce accounted for 45.9% of holiday ecommerce sales, up from 44.2% the prior year. Per Adobe, smartphones drove a record 61% of retail visits and 43% of spending. Spending gains grew notably faster than traffic gains, implying improved conversion rates.

Search is a lower-funnel ad channel that’s typically geared toward driving conversions—including in-store—and many of those conversions can’t happen right now because of quarantines, inventory shortfalls and related problems. Search budgets aren’t committed in advance and can be paused or pulled at any time. Advertisers can and will pause spending if the economics aren’t there.

It has introduced some of the same ad products the other social platforms offer, such as a conversion-tracking advertising pixel, the ability to optimize ad bidding based on conversion events such as app installs, and improved ad-targeting capabilities. That has attracted performance advertisers who already buy those types of ads on the other platforms.

As loss of data fidelity wreaks havoc on post-click conversions, Amazon’s closed-loop attribution offers an attractive alternative. The format is effective at expanding the potential audience of brand buyers and moving in-market shoppers through the funnel to conversion. Amazon DSP.