The upcoming iOS 15 changes, while still more limited than the pre-ATT state of affairs, are a much-needed aid for advertisers looking to optimize their measurement and attribution as much as possible in the privacy-centric world that Apple is building.
How to Confront Today’s Challenges, Including ATT and the Deprecation of the Third-Party Cookie. The perceived measurability and accountability of digital media have been among the biggest factors attracting advertiser budgets for years, but proving ROI has never been more important.