In the UK, the “other connected devices” category—including Apple TV, connected Blu-ray devices, connected game consoles, Google Chromecast, smart TVs, and other internet-connected devices—saw growth outstrip all other metrics in 2020, increasing 25.0%.

., Apple TV, Google Chromecast, Roku). Cord-cutter: Someone who once had but then cancelled a pay TV service. Free Ad-Supported Streaming TV (FAST): Services that provide TV programming on a free, ad-supported basis. Examples include the Roku Channel, Crackle Plus, Vudu, Pluto, Xumo, Tubi, and IMDb TV.

The usage of other CTV devices like Apple TV and Google’s Chromecast will stay relatively flat. Younger audiences are more likely to be CTV viewers, but older demographics will add more viewers in 2020. This year, we broke out CTV viewers by generation for the first time.

In a move mirroring Amazon’s video strategy, Apple is trying to use its new streaming service to bring more people into Apple TV channels, a feature that lets users subscribe to streaming services from within the Apple TV app. Like Prime Video channels, Apple TV channels allows Apple to profit from aggregating streaming services into a single user interface and bill.

Apple TV+ hasn’t had the same fanfare that Disney’s streaming services have had. Apple TV+ will have 18.8 million viewers this year and 40.9 million viewers by 2024. So far, Apple TV+ has relied entirely on original content, which has restricted its video library.

Per May 2020 polling from Media Technology Monitor (MTM), Netflix topped the level of daily use among adults in Canada who paid for a subscription video-on-demand (SVOD) service, at 66%—ahead of Amazon Prime Video (45%), Disney+ (42%), Crave (41%), and Apple TV+ (29%).

., Apple TV, Google Chromecast, Roku). Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer (also called cord-shaver): Someone who cut back on their pay TV service level but still subscribes. Linear Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes.

Apple TV+ doesn’t appear to be the success the company was hoping for. The recent announcement of the Apple One bundle—rolling Music, TV+, Arcade, and more into a single subscription—is telling. There was probably good uptake of Apple TV+ when it first came out in the UK. As of May 2020, the service had about 33.6 million subscribers worldwide, according to Ampere Analysis data cited by MediaPost.

., Apple TV, Google Chromecast, Roku). The number of CTV users in the UK saw a significant bump in 2020, with user numbers jumping by 2.8 million over our pre-pandemic forecast to reach 41.4 million. We have not broken out an ad spend forecast for CTV in the UK, but one piece of research indicates that the opportunity is sizable.

Digital Time Spent: A Story of Devices and OTT Providers. 2020 was a major pivot point for subscription OTT services, as new entrants like Disney+, HBO Max, Peacock, and Apple TV+ added heft to an already-robust marketplace led by Netflix, Hulu, Amazon Prime Video, and others.

With the dominance of US-based services Netflix and Prime Video, and the influx of newer services like Disney+ and Apple TV+ in the past few years, one might ask if there’s much room to compete for domestic players. Homegrown services, like Bell Media’s Crave nationally and Videotron’s Club Illico in Quebec, have established sizable customer bases, but they have a small share of the OTT viewer market.

Apple TV+ and Disney+ launched. Several of the world’s biggest ad platforms took divergent stances on political advertising. What to look for in Q1 2020:. More details to emerge about HBO Max, Peacock and Quibi. Platform Developments from Q4 2019. Apple TV+ and Disney+ debuted in November. Disney’s launch was welcomed with much more fanfare than Apple’s. Both services are ad free.

Additionally, new services like HBO Max, NBCU Peacock, Disney+ and Apple TV+ will aim to build up audiences. Each of these services has its own set of advantages and disadvantages. HBO Max will be able to draw from a loyal consumer base that values the HBO brand, but some consumers will be turned away by a higher subscription price.

With cord-cutting continuing its upward climb and cheap streaming services like Disney+ and Apple TV+ emerging, it will become much harder in 2020 to replicate the reach of linear TV when viewership is spread out among many platforms.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

That pitch is misleading given that streaming services like Netflix, Prime Video, HBO Now, Disney+ and Apple TV+ do not have ads. Several other streaming services that have ads—including Hulu, YouTube and CBS All Access—have ad-free tiers.

The Wall Street Journal reported that Amazon is looking at selling ads on external streaming systems like Apple TV and Microsoft’s Xbox video game console. Verizon eliminated bundles that grouped together pay TV and internet services under long-term contracts. It now sells TV, internet and phone services as standalone products.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

The number of Disney+ viewers has blown past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, the Disney+ audience size is on track to surpass that of sister platform Hulu by 2024.