An additional 36% said they will do so if higher prices persist. 30% of US Amazon Prime users said they would likely cancel their subscription after Amazon announced a price increase earlier this year, per a February 2022 survey from CivicScience.

For example, big-name companies like Amazon Care, Amwell, Intermountain Health, and Ascension Health banded together to form a coalition (Moving Health Home) to lobby for transforming healthcare delivery to include a patient’s home as a viable clinical site of care.

As telehealth services enter the mainstream, providers will implement more voice tools in patient care. Notably, Amazon just launched an eldercare subscription service on its smart speakers and other Alexa-enabled devices. The metaverse. As platforms add immersive elements, conversational AI tools are expected to play an important role.

Walmart’s digital health solutions also incorporated virtual access to primary care doctors to help monitor employees’ chronic conditions. This all could be part of an overall strategy to keep workers from jumping ship to huge competitors like Amazon—which has offered employees in-person and access to 24/7 virtual care since October 2021.

Amazon is integrating its voice assistant into its constantly evolving healthcare play—and has begun building voice programs targeting seniors users who are receiving care from the home. In November 2020, Amazon introduced Care Hub, which links Alexa voice assistant users' accounts with those of aging relatives to better keep tabs on seniors from afar via Alexa's mobile app.

As part of YouGov’s annual Best Brand Rankings 2021, we looked at brands showing the most improvement year-over-year, and nine out of the ten top improvers in the US this year belonged to the health, wellness, or household care categories.