New buyers will mostly come from India, Indonesia, Brazil, and a handful of other large emerging markets. Behind the Numbers. Our forecasts for retail and ecommerce sales are updated on a biannual basis in order to continually incorporate the latest changes and developments in the global marketplace.

In Mexico, 18.6% of respondents owned a smartwatch this year; penetration rates in Argentina, Brazil, and Colombia were 9.3%, 16.0%, and 14.8%, respectively. About 22% of internet users now use voice tools such as Cortana or Siri, or a smart speaker like the Amazon Echo, to find information, such as map directions, and a similar number said they used voice commands to carry out actions.

Brazil, Argentina, and Mexico will each maintain a spot in this year’s top five fastest-growing retail ecommerce markets. The region’s wider embrace of ecommerce partly stems from the fact that two of its economic powerhouses—São Paulo, Brazil, and Buenos Aires, Argentina—have been under some of the longest government-mandated lockdowns worldwide since March 2020.

But there are some worrying trends for Facebook in Brazil—the platform’s biggest market in Latin America and its third largest globally:. Facebook’s penetration rate among social media users in Brazil is falling. Brazil recorded its first-ever decrease in total Facebook users last year, falling by 0.3% to 126.2 million, according to our forecast.

However, in total ad spending, including traditional, we expect India to join the top 10 for the first time next year, overtaking South Korea initially and later Brazil (in 2023) and Australia (by 2025). How Are the Biggest Players Faring? Internationally, there are four major destinations for digital ad revenues: Google, Facebook, and the retail ecommerce twosome of Alibaba and Amazon.

GWI first asked in 2019 about respondents’ use of voice-activated phone apps like Apple’s Siri and Microsoft’s Cortana, and smart speakers, such as the Amazon Echo and Google Home.

WhatsApp Pay is currently only available in Brazil and select users in India and only supports P2P payments. But WhatsApp Pay’s rollout in India and Brazil has been rocky, as both countries’ governments temporarily suspended the service because of privacy and anti-trust concerns.

He mentioned the relative scarcity of neobanks in Latin America: “If you look at the market,” he told Insider Intelligence, “you have in Brazil about 40 traditional banks; in Mexico you have 30. While if you look at neobanks, you only have two or three.”.

Brazil is Latin America’s largest retail ecommerce market, so this change in behavior is impacting cross-border ecommerce, namely for merchants selling their goods and services on platforms like AliExpress, as consumers opt to purchase from domestic players in the near term.

Latin America’s enduringly strong growth in sub OTT usership can be traced to its two largest markets: Brazil and Mexico. Both countries have embraced these services at a higher rate than what may be expected given their levels of economic development. Brazil and Mexico will boast the fourth and fifth most sub OTT users in the world this year, with 70.6 million and 43.8 million, respectively.

Of internet users ages 14 and older, 24.5% purchased from a foreign merchant in 2020, followed by Brazil (14.2%), while the US lagged far behind (5.4%). But the cross-border ecommerce market is expected to grow significantly outside China in 2021.

No other country saw a growth rate of more than 36.0%—although notably another Latin American country, Brazil, landed in fourth place, with 35.0% growth. All 32 national markets we cover posted strong ecommerce growth in 2020. Even last-placed Japan increased at a 10.5% rate, meaning ecommerce sales grew in every country we cover by at least double digits.

Key markets like India, Mexico, and Brazil have found Prime Video to be an important entry point to the brand. And during the pandemic, everyone has been spending more time watching streaming video. US adults will spend an average of 9.0 minutes per day with Prime Video in 2020, a YoY increase of 19.1%, per our April forecast. The service will have 130.1 million viewers this year, up 22.0%.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Brazil took home 70% of the region’s funding in Q2. This is likely thanks to incumbent banks’ dominance and soaring fees, coupled with the high demand among its large underbanked population for fintech solutions—especially amid the speedup of the digital transformation that the pandemic brought about.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

The US is TikTok’s largest market, followed by Brazil and Indonesia. There will be 78.7 million monthly TikTok users in the US in 2021, compared with 44.0 million in Brazil and 30.3 million in Indonesia. (Note: We don’t release forecasts for TikTok users in India, as the app remains banned there.