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  • Report
     | 
    AUG 3, 2020

    Boomers also lag in adopting smart speakers. We expect just 17.6% of boomers to own smart speakers this year, barely half the device’s penetration among Gen Xers. Smart speaker adoption bumps up against boomers’ chronic worry about digital privacy.

  • Report
     | 
    DEC 10, 2021

    Providers are getting on board, and that is pushing consumer adoption, too. Health systems are spending more on various RPM programs, including those devoted to chronic care, acute care, and transitional care, per a Current Health survey.

  • Report
     | 
    FEB 25, 2020

    Smart speaker adoption has been higher, but also lackluster. We estimate that 41.1% of millennials are smart speaker users. Here again, growth has slowed sharply, even before penetration reaches 50%. Anyway, having a smart speaker doesn’t necessarily mean using it a lot.

  • Report
     | 
    DEC 1, 2021

    Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

  • Report
     | 
    OCT 21, 2021

    Smartwatches and smart wristbands also gained market share in H1 2021, with penetration rising to double digits (11.6% and 10.0%, respectively). Smart home products—such as remotely controlled energy monitors or smart appliances—broke into double digits too, as ownership climbed to 11.7%. Voice assistants, such as Siri and Google Home, were more widespread.

  • Report
     | 
    OCT 21, 2021

    About 22% of internet users now use voice tools such as Cortana or Siri, or a smart speaker like the Amazon Echo, to find information, such as map directions, and a similar number said they used voice commands to carry out actions. Takeup of voice assistants was greatest in the most affluent homes but also above average in middle-income households and among respondents ages 25 to 34.

  • Report
     | 
    OCT 21, 2021

    Other digital gadgets are making slower progress toward significant market share. Some 17.7% of Denmark’s internet users owned a smartwatch in H1 2020, compared with 12.2% last year; 13.9% owned a smart wristband. Penetration of smart home products, such as smart appliances and remotely-controlled security systems, reached 15.2%. Voice assistants, too, have seen only limited traction.

  • Report
     | 
    OCT 21, 2021

    However, smart TVs have experienced wider adoption: Nearly 26% of internet users owned one of these devices in H1 2021. Among adults ages 35 and older, penetration was closer to 30%. Individuals living in higher-income households were most likely to own a web-enabled TV, at 44.6%. Voice assistants posted double-digit penetration in the first half of this year.

  • Article
     | 
    APR 5, 2022

    Any platform that starts to develop where anyone can be a content creator and developer, like on the Alexa and Echo platforms, allows the company to build out wonderful customer experiences. Read the full interview. 2. Meta finds a fitness pipeline in the Apple ecosystem.

  • Article
     | 
    DEC 19, 2019

    What’s different this time is a growing familiarity with shoppable content by way of social media (such as with Instagram and Pinterest), more product-related video in ecommerce shopping, stronger image-recognition technology, and increasing adoption of voice commands into the TV browsing experience, which would make in-the-moment shopping more viable.

  • Article
     | 
    APR 14, 2021

    That’s good news for Spotify, which may look to capitalize on an expanding US voice assistant market poised to increase from 128 million voice assistant users in 2020 to 140.7 million by 2024, per eMarketer.

  • Report
     | 
    OCT 15, 2020

    Usage of voice search in Malaysia has barely risen since GlobalWebIndex first tracked its adoption in 2019, with 34.4% of internet users using a voice assistant like Siri in the prior month. That share rose to 46.6% among 16- to 24-year-olds and was also above average among males, urban dwellers, and those ages 25 to 34.

  • Report
     | 
    OCT 27, 2021

    Voice Assistants. Voice assistants like Siri, Alexa, and Google Assistant are becoming a standard feature in new cars. These services can give marketers new customer insights and allow them to personalize experiences. Nearly half of the US population has used an in-car voice assistant, according to an August 2021 report from Voicebot. Commerce and In-Vehicle Payments.

  • Report
     | 
    MAR 4, 2020

    The results show that Enterprise IoT adoption will lead the way in driving overall market growth as companies seek out tools to improve their day-to-day workflows; meanwhile, the consumer IoT market will continue its growth riding on the back of the smart speaker. Three Key Questions This Report Will Answer:. Where does IoT adoption stand in perception and reality in 2020?

  • Article
     | 
    DEC 2, 2021
  • Article
     | 
    AUG 18, 2020

    Boomers aren't entirely nondigital⁠—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.

  • Report
     | 
    MAR 31, 2022

    What Tripadvisor did: Tripadvisor launched two voice assistant campaigns where users could interact with itineraries on Alexa or Google Assistant, one for Abu Dhabi and the other for Visit Orlando. The campaigns attempted to fit into the audience’s daily life and met consumers where they spent the most time—in their homes.

  • Report
     | 
    OCT 21, 2021

    Voice assistants, which have been on the scene for years in the form of Apple’s Siri and Microsoft’s Cortana, have had limited success in Hong Kong. In H1, 18.2% of respondents had used voice commands in the previous week to find information, and 16.7% had used a voice tool to complete an action, such as playing a song or tuning in to a radio program.

  • Report
     | 
    OCT 21, 2020

    Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

  • Report
     | 
    NOV 5, 2021

    Adoption of connected garments is still pretty low: Among US wearable device owners, just 10% said they have smart clothing, according to a March 2021 survey from Quantilope. AI and Machine Learning. Chatbots, voice assistants, and voice-enabled devices can provide digital biomarkers of a range of conditions.

  • Report
     | 
    OCT 21, 2021

    Over 15% of respondents had used a voice assistant, such as Siri or Alexa, in the previous week to find information, while over 17% had used a voice command to complete a task, like an online grocery order, per H1 2021 data. Usage was most prominent among the youngest respondents and those living in higher-income homes.

  • Report
     | 
    APR 7, 2022

    Smart speaker ownership is also contributing to increased digital audio consumption. Edison’s poll showed that speaker ownership more than tripled from 2018 to 2021, when 27% of adult respondents said they owned the device.

  • Article
     | 
    SEP 10, 2021

    The Fire TV Omni Series will connect to existing Amazon smart home technologies like Alexa and Ring, a major selling point for existing Amazon customers. The CTV opportunity: Amazon’s Fire TV products have already made a mark in the CTV space, and CTV adoption as a whole is on the rise.

  • Report
     | 
    SEP 29, 2020

    Alexa and Voice. Amazon has placed a significant bet that voice is the next frontier in media. After playing catch-up in video, the company seems determined to be the dominant player in voice. The biggest question is how big an opportunity this will be. The centerpiece of Amazon’s voice efforts has been its lineup of Alexa-enabled Echo smart speakers.

  • Article
     | 
    DEC 28, 2021

    We look at 2021’s biggest tech flexes that changed the landscape of business or left us scratching our heads. The year saw Facebook meta-morph into a VR-focused platform, Clubhouse rise and fall, Amazon convert 60 million smart speakers into a giant Wi-Fi network, and more.

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