eMarketer junior forecasting analyst Nazmul Islam shares our digital ad spending numbers in India and the impact of Facebook, Google and local sites.

eMarketer vice president of forecasting Monica Peart breaks down our digital ad spending estimates in China and the influence of Baidu, Alibaba and Tencent.

Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.

Asia-Pacific is home to some of the world's fastest-growing and most dynamic economies, but the current US-China trade war and other geopolitical factors are threatening the regions' economic vitality and are impacting digital ad spend.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

Digital Video Consumption Is Spiking in Asia-Pacific. Disney announced a corporate reorganization to focus on its streaming services. Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.