DEC 11, 2019
Currently, video players can add interactivity to video ads with a script called Video Player Ad Interface Definitions (VPAID), but this java-based standard doesn’t work well on mobile because of slow load times on mobile web and inoperability in a lot of native environments. Advertisers are now getting better at stripping down mobile ads to run efficiently in a VPAID environment.
AUG 2, 2021
World Federation of Advertisers (WFA). YouGov.
NOV 14, 2019
Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.
SEP 19, 2019
“We should expect to see marketing professionals take advantage of faster load times alongside the implementation of advanced retargeting and hypersegmentation capabilities as more households incorporate smart devices into their daily lives.”. Despite the ad industry’s hype of 5G, its full effects won’t be felt until much later.
JUL 22, 2019
But, fortunately for Amazon, the website didn't experience any major outages, and according to digital monitoring platform Catchpoint, average website load times during Prime Day were only 0.12 seconds slower than the week leading up to Prime Day.
NOV 30, 2021
This “set-it-and-forget-it” tool relieves the mental load of remembering to pay someone on a future date, such as for rent or utilities. Customers can more easily move large amounts of money by sending wire transfers via mobile. An in-app wire transfer service frees customers from paperwork.
OCT 24, 2019
Respondents who said they would never load a debit card into a mobile wallet amounted to 27% in 2018, an improvement from the 42% who said the same in 2016. The share of mobile contactless payments will likely make gains against the plastic alternative in the coming years:.
JUL 8, 2019
As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.
APR 1, 2021
Paid advertising. This is more likely to happen on Twitter or Facebook, rather than Clubhouse, since the former two already monetize via advertising. But it’s not a sure bet; Twitter and Facebook are also building out other forms of monetization, such as subscriptions, so they could go that route instead. Key Takeaways. Social audio sits at the intersection of four activities.
JUN 5, 2019
To succeed, it must create an emotional response while carrying a heavy communication load within a small window of time. Being a little edgy, and even courting some controversy might be OK for certain brands. The worst thing a brand can do is post content that evokes no response.
JUL 30, 2019
Now we see that people are no longer waiting to buy the newest pair of sweatpants until they’re ready to load up on some t-shirts and socks as well, because they’re in the loyalty program. They’re getting the maximum discount, and they don't have to bulk up their shopping cart to do so. Josh Wolff, Vice President of Customer, ThirdLove.
OCT 28, 2019
While most brands focus their marketing efforts and digital ad budgets on performance channels during the peak promotional periods, there’s a big opportunity to exploit earlier in the season with mid- and upper-funnel ads. According to 2018 research from ClickZ and Kenshoo, Google search remained the top holiday advertising channel among global marketers (77.6% of respondents).
NOV 8, 2019
Consumers can now download an EasyCard standalone app or load into Samsung Pay (NFC Times). Retailers/merchants are using POS terminals that accept contactless or QR code mobile payments.
JAN 7, 2020
However, mobile’s share of ad spending just passed the 50% mark in Q2 2019 due to the historically lower prices for mobile search ads compared with desktop ads.
JUN 25, 2020
DEC 5, 2019
JUN 26, 2019