DEC 6, 2019
Q: What is the efficacy considering ad blockers growing in relevance? A: Discussions with advertisers rarely indicate that ad blocking has had a significant effect on programmatic campaigns. However, there are certain demographics that are more prone to use ad blockers, so that’s not to suggest that some advertisers aren’t feeling some effects.
JUL 18, 2019
“The persistence of the cookie is under attack with ad blockers, browsers and the general market at this point.”. Rejecting cookies doesn’t mean there is no cookie—it means there’s a different, unique cookie for each impression, which, in a cookie-based world, looks like a different, unique user.
APR 10, 2018
Consumers who feel ads are becoming too invasive are taking actions that advertisers should take seriously. eMarketer projects that three in 10 US internet users will use an an ad blocker this year. And according to a survey of over 39,400 ad blocking users worldwide by GlobalWebIndex, respondents were most likely to block because they find ads annoying, too numerous and too invasive.