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    Publication Date: 12/22/2016
    Topics: Shipping & Delivery
    Geographies: United States
    Industries: Groceries; Restaurants & Dining
    Demographics: Baby Boomers; Generation X; Millennials
    Context: A survey finds that millennial grocery buyers are far more likely than older shoppers to have tried meal kits.
    Publication Date: 12/16/2016
    Topics: Email Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Younger millennial email users are more hit or miss than older US email users when it comes to opening marketing emails, with larger percentages either always or never opening those messages.
    Publication Date: 12/19/2016
    Topics: Video-on-Demand (VOD)
    Geographies: United Kingdom
    Demographics: Millennials
    Context: Millennials are far more apt than UK internet users overall to subscribe to streaming video-on-demand (SVOD) services, according to a September 2016 survey by Decipher—the latest of several studies to come to that conclusion this year. And more likely than not, what they’re streaming is Netflix.
    Publication Date: 12/19/2016
    Geographies: China
    Demographics: Millennials
    Context: China’s millennials are already the most digitally active and aware group of consumers on the planet. At more than 400 million strong, they account for almost a third of China’s population and amount to more than the working population of the US and Western Europe combined.
    Publication Date: 12/14/2016
    Geographies: United States
    Industries: Personal Care & Beauty
    Demographics: Millennials
    Context: Millennials are dominating the US beauty market, fueled by a constant stream of trends on social media, a vast network of digital influencers and a number of millennial-friendly brands that have recently entered the market.
    Publication Date: 12/14/2016
    Topics: Ad Blocking
    Geographies: France
    Demographics: Millennials
    Context: Over half of internet users ages 16 to 24 polled in France had installed an ad blocker, according to one recent study—the highest rate among any age group in the country. But they were also the group most likely to have uninstalled ad blocking technology.
    Publication Date: 12/9/2016
    Topics: Video-on-Demand (VOD)
    Geographies: United Kingdom
    Demographics: Children
    Context: Many children in the UK are prolific digital media consumers from an early age, and digital video consumption is particularly marked. But not all digital video is equally embraced—the ready availability of short-form content means longer-form video-on-demand (VOD) services are slightly less coveted among this age group.
    Publication Date: 12/5/2016
    Topics: Digital Video; Time Spent with Media
    Geographies: United Kingdom
    Demographics: Teens; Children
    Context: Today’s children and teens have been presented with more video viewing options than any demographic before them, and in return they’ve become keen users of new digital video platforms. YouTube use is particularly common, with only a small minority not devoting any time to the platform each week, according to recent studies.
    Publication Date: 11/28/2016
    Topics: Smartphone Users; Internet Access Devices
    Geographies: United States
    Demographics: Teens; Children
    Context: Many kids become internet users before they learn how to walk. But having a smartphone is a different matter.
    Publication Date: 11/30/2016
    Topics: Digital Content; Influencer Marketing
    Geographies: United States
    Demographics: Millennials
    Context: In a move to reach younger, mobile-oriented viewers, CNN acquired mobile video app Beme, co-founded by Casey Neistat, one of the most widely-followed videomakers on YouTube.
    Publication Date: 11/23/2016
    Topics: Digital Video Advertising; Real-Time Marketing; Marketing Technology
    Geographies: United States
    Demographics: Millennials
    Context: A live-streaming ad experiment with Vice Media pushed fast-food chain Carl's Jr. into unknown territory. “This was the first time that we handed over the keys on the technology side,” said Brandon LaChance, director of advertising for CKE restaurants. LaChance spoke to eMarketer about the challenges of advertising in live streams.
    Publication Date: 11/23/2016
    Geographies: United States
    Demographics: Affluent; Millennials
    Context: Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase.
    Publication Date: 11/21/2016
    Topics: Mcommerce
    Geographies: North America; United Kingdom
    Demographics: Millennials
    Context: Millennials frequently use their mobile devices to pay for things, but concerns about identity fraud or security may be stopping more from transacting this way. August 2016 research found that though many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week—there are others that only do so once a month or a few times per year.
    Publication Date: 11/21/2016
    Topics: Consumer Behavior
    Geographies: India
    Demographics: Affluent; Millennials
    Context: Millennial internet users (ages 16 to 34) in India who are relatively well-off are more likely to prefer brands to provide them with content than their worldwide contemporaries. They also prefer brands to tell them marketing stories at a higher rate than their global peers.
    Publication Date: 11/18/2016
    Topics: Time Spent with Media; Smartphone Users
    Geographies: Japan
    Demographics: Teens; Females
    Context: About two in five female smartphone users in Japan ages 10 to 19 spend 3 hours or less on their smartphone each day, according to an October 2016 survey. For the majority, though, a bigger chunk of their waking hours are spent with their phone.
    Publication Date: 11/11/2016
    Topics: Digital Video Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Interactive videos, an advertiser’s version of a “Choose Your Own Adventure” story, can deliver valuable data on consumer preferences and serve as engaging digital focus groups. Jill Orsini, advertising director of Cotton Incorporated, spoke with eMarketer’s Maria Minsker about what the company learned about its millennial audience through a recent interactive video project.
    Publication Date: 11/8/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Most US millennial mothers prefer to research products digitally, whether they end up purchasing the product online or in-store, September 2016 research reveals.
    Publication Date: 11/3/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Demographics: Millennials
    Context: US internet users are enthusiastic about holiday shopping, and that includes Thanksgiving Day, Black Friday and Cyber Monday. Over two-thirds of US internet users plan to shop on Black Friday this year, and nearly as many plan to take part on Cyber Monday.
    Publication Date: 10/28/2016
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials; Mothers
    Context: Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
    Publication Date: 10/28/2016
    Topics: Shipping & Delivery
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Millennials
    Context: Millennials are more likely than baby boomers and Gen Xers to like the idea of drone delivery services, June 2016 research indicates. Interestingly—and at the same time not necessarily surprisingly—most boomers dislike the concept.
    Publication Date: 10/21/2016
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children. That’s because when it comes to splurging, mothers would often rather spend on their kids than on themselves. Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, spoke with eMarketer about how motherhood shapes women as consumers.
    Publication Date: 10/13/2016
    Topics: Ad Blocking
    Geographies: United States
    Demographics: Millennials
    Context: Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that. According to July 2016 research, two out of three US millennials use an ad blocker on a desktop or mobile device.
    Publication Date: 10/19/2016
    Topics: Social Media Users
    Geographies: United Kingdom
    Demographics: Seniors; Baby Boomers
    Context: Social media penetration rates in the UK are advanced, including among internet users ages 55 and older, a solid majority of whom have Facebook accounts. But older users’ attachment to these sites is less clear.
    Publication Date: 10/12/2016
    Topics: Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Teens; Millennials
    Context: When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance. They still like coupons, too.
    Publication Date: 10/4/2016
    Topics: Mobile Video; Mobile Social Media
    Geographies: United States
    Demographics: Millennials
    Context: Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well. According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook.
    Publication Date: 9/22/2016
    Topics: Top Sites
    Geographies: United States
    Demographics: Teens
    Context: Despite the huge popularity of social networks among teens, more respondents reported using Gmail than Snapchat or Facebook, June 2016 research uncovered. The only site used more than Gmail was YouTube, which is not surprising given the plethora of content and influencers available on the video-sharing site.
    Publication Date: 9/27/2016
    Topics: Social Media Users
    Geographies: Japan
    Demographics: Teens; Adults
    Context: Homegrown social platform Line remains Japan’s leading social network, but Twitter has made a particularly strong impression on the country’s smartphone users ages of 10 to 19. Research suggests these younger Twitter users often have three or more accounts on the service.
    Publication Date: 9/22/2016
    Topics: Mobile Internet
    Geographies: Australia
    Demographics: Adults
    Context: About 75% of consumers in Australia access the internet via mobile phone, but that figure is only as low as it is because of those ages 50 and up—61% of those ages 50 to 64 do so, and just 33% of those ages 65 and up do the same, meaning in younger age groups, just about everyone uses the mobile internet.
    Publication Date: 9/9/2016
    Topics: Digital Video; Digital Video Advertising
    Geographies: Malaysia
    Demographics: Millennials
    Context: Younger digital video viewers in Malaysia watched more videos than their older counterparts in March 2016, but viewers watched almost the same number of ads regardless of age.
    Publication Date: 9/2/2016
    Topics: Smartphones; Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.
    Publication Date: 9/8/2016
    Topics: Targeting; Consumer Attitudes on Marketing
    Geographies: Canada
    Demographics: Millennials
    Context: Nearly 80% of millennials ages 18 to 34 were aware that digital ads are served to them based on their browsing history, compared to under 70% of the total survey base, users ages 18 to 64. Millennials were also more likely to understand the basic tradeoff of value involved in ad-supported free content.
    Publication Date: 8/31/2016
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases, research indicates. In fact, more than two-thirds of US millennial internet users said promotional emails affected their purchase decision on at least a few occasions.
    Publication Date: 9/1/2016
    Topics: Top Sites; Social Media Users
    Geographies: Mexico
    Demographics: Millennials
    Context: Almost all millennial social media users in Mexico use Facebook—and that’s true for both older millennials and younger ones. But usage of other major social platforms varied by age even within the 18-to-34 group.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 8/22/2016
    Topics: Mobile Messaging
    Geographies: United States
    Demographics: Teens
    Context: In the latest episode of “Behind the Numbers” our analysts discuss three key mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growing audience of users with a variety of ad formats.
    Publication Date: 8/18/2016
    Topics: Payment Methods
    Geographies: United States
    Demographics: Millennials
    Context: With plenty of mobile payment options out there, from Apple Pay to Venmo, one might wonder if cash has an approaching expiration date. According to July 2016 research, roughly half of US internet users said dollars and cents will never go away, while more than one-third feel it could disappear sometime in the next 25 years.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Teens
    Context: For most product categories, US teens prefer to make their purchases the old-fashioned way, according to July 2016 research—in brick-and-mortar stores. Only games, which tend themselves to be entirely digital products, were preferred to be purchased online.
    Publication Date: 8/5/2016
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Teens; Millennials
    Context: By and large, internet users can’t get enough of their digital devices. According to July 2016 research, more than half of internet users are addicted to them—and it’s most common among younger users.
    Publication Date: 8/9/2016
    Topics: Pay TV
    Geographies: Argentina
    Demographics: Millennials
    Context: About seven in 10 households in Argentina composed exclusively of millennials pay for TV services, according to April research. And among those who don’t, it was more common to have cut the cord within the past year than at any other time.
    Publication Date: 8/4/2016
    Topics: Mobile Payments
    Geographies: United Kingdom; United States
    Demographics: Affluent; Millennials
    Context: Millennial internet users in the UK and the US are more likely to have used a mobile wallet in the past three months than Gen Xers or baby boomers, typically to collect and redeem loyalty rewards.
    Publication Date: 8/4/2016
    Topics: Social Media Usage
    Geographies: United States
    Industries: Sports
    Demographics: Females; Millennials
    Context: More than two-thirds of US millennial women who use social media plan to keep tabs on the upcoming Summer Olympics via television. But don’t count out social. According to July 2016 research, 63% said this would also be a key source for updates throughout August.
    Publication Date: 7/29/2016
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about what the company is doing to attract and interact with this demographic.
    Publication Date: 7/6/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: The back-to-college shopping season requires retailers to target parents and students simultaneously, but with different messages. Furniture retailer Ikea, for example, is zeroing in on specific aspects of its products for each audience, as well as creating content aimed primarily at college students. eMarketer spoke with Ashley Wahl, customer relationship management (CRM) specialist at Ikea, about the many elements of the retailer’s 2016 back-to-school strategy.
    Publication Date: 7/5/2016
    Topics: Smartphones
    Geographies: United States
    Demographics: Teens
    Context: The image of teenagers staring at smartphone screens is a time-capsule-worthy emblem of our times. The irony is that teens have suffered the indignity of underindexing significantly for owning smartphones.
    Publication Date: 7/6/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Demographics: Millennials
    Context: Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
    Publication Date: 7/6/2016
    Topics: Internet Access Devices
    Geographies: Australia
    Demographics: Adults
    Context: Smartphones are the No. 1 device owned by internet users in Australia, according to January 2016 research. And they’re more popular than desktops, laptops or tablets among all age groups except those over 65. The oldest internet users, meanwhile, are more focused on desktops than any other group.
    Publication Date: 6/29/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: For ecommerce site Overstock.com, the back-to-college shopping season isn’t just for selling products—it’s a chance to transform students into lifetime customers. eMarketer spoke with Jeanne McPhillips, vice president of merchandising at Overstock.com, about the company’s philosophy on back-to-college shopping and what types of marketing will have the most influence on those consumers.
    Publication Date: 7/1/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: India
    Demographics: Teens
    Context: Most students in urban India who use the internet spend half an hour each day—or less—on social media, with boys spending notably more time on the channel than girls. The pattern is similar for desktop and laptop PC usage in general.
    Publication Date: 6/28/2016
    Geographies: India
    Industries: Consumer Electronics
    Demographics: Teens
    Context: An investigation of the digital habits of students in India found that many spent 30 minutes or more per day on smartphones, using their devices as the preferred means of accessing content like social media. The heavy usage is helping to propel growth in India’s overall base of smartphone users, which will increase by more than 20% in 2016 alone.
    Publication Date: 6/20/2016
    Topics: Coupons
    Geographies: United States
    Industries: Groceries
    Demographics: Hispanics; Millennials
    Context: Sales and coupons are the biggest drivers of product discovery for US Hispanics while grocery shopping, according to December 2015 research. But Hispanics are not the most frequent users of coupons.