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173 Results
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    Publication Date: 11/8/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Most US millennial mothers prefer to research products digitally, whether they end up purchasing the product online or in-store, September 2016 research reveals.
    Publication Date: 11/3/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Demographics: Millennials
    Context: US internet users are enthusiastic about holiday shopping, and that includes Thanksgiving Day, Black Friday and Cyber Monday. Over two-thirds of US internet users plan to shop on Black Friday this year, and nearly as many plan to take part on Cyber Monday.
    Publication Date: 10/28/2016
    Topics: Shipping & Delivery
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Millennials
    Context: Millennials are more likely than baby boomers and Gen Xers to like the idea of drone delivery services, June 2016 research indicates. Interestingly—and at the same time not necessarily surprisingly—most boomers dislike the concept.
    Publication Date: 10/28/2016
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials; Mothers
    Context: Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
    Publication Date: 10/21/2016
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Babies don’t care what brands their clothes are, yet a number of big-name designers offer full-fledged clothing lines for babies and children. That’s because when it comes to splurging, mothers would often rather spend on their kids than on themselves. Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, spoke with eMarketer about how motherhood shapes women as consumers.
    Publication Date: 10/19/2016
    Topics: Social Media Users
    Geographies: United Kingdom
    Demographics: Seniors; Baby Boomers
    Context: Social media penetration rates in the UK are advanced, including among internet users ages 55 and older, a solid majority of whom have Facebook accounts. But older users’ attachment to these sites is less clear.
    Publication Date: 10/13/2016
    Topics: Ad Blocking
    Geographies: United States
    Demographics: Millennials
    Context: Millennials may be just as annoyed by ads that block content as other people are, and many are turning to ad blockers to help combat that. According to July 2016 research, two out of three US millennials use an ad blocker on a desktop or mobile device.
    Publication Date: 10/12/2016
    Topics: Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Teens; Millennials
    Context: When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance. They still like coupons, too.
    Publication Date: 10/4/2016
    Topics: Mobile Video; Mobile Social Media
    Geographies: United States
    Demographics: Millennials
    Context: Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well. According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook.
    Publication Date: 9/27/2016
    Topics: Social Media Users
    Geographies: Japan
    Demographics: Teens; Adults
    Context: Homegrown social platform Line remains Japan’s leading social network, but Twitter has made a particularly strong impression on the country’s smartphone users ages of 10 to 19. Research suggests these younger Twitter users often have three or more accounts on the service.
    Publication Date: 9/22/2016
    Topics: Mobile Internet
    Geographies: Australia
    Demographics: Adults
    Context: About 75% of consumers in Australia access the internet via mobile phone, but that figure is only as low as it is because of those ages 50 and up—61% of those ages 50 to 64 do so, and just 33% of those ages 65 and up do the same, meaning in younger age groups, just about everyone uses the mobile internet.
    Publication Date: 9/22/2016
    Topics: Top Sites
    Geographies: United States
    Demographics: Teens
    Context: Despite the huge popularity of social networks among teens, more respondents reported using Gmail than Snapchat or Facebook, June 2016 research uncovered. The only site used more than Gmail was YouTube, which is not surprising given the plethora of content and influencers available on the video-sharing site.
    Publication Date: 9/9/2016
    Topics: Digital Video; Digital Video Advertising
    Geographies: Malaysia
    Demographics: Millennials
    Context: Younger digital video viewers in Malaysia watched more videos than their older counterparts in March 2016, but viewers watched almost the same number of ads regardless of age.
    Publication Date: 9/8/2016
    Topics: Targeting; Consumer Attitudes on Marketing
    Geographies: Canada
    Demographics: Millennials
    Context: Nearly 80% of millennials ages 18 to 34 were aware that digital ads are served to them based on their browsing history, compared to under 70% of the total survey base, users ages 18 to 64. Millennials were also more likely to understand the basic tradeoff of value involved in ad-supported free content.
    Publication Date: 9/2/2016
    Topics: Smartphones; Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.
    Publication Date: 9/1/2016
    Topics: Top Sites; Social Media Users
    Geographies: Mexico
    Demographics: Millennials
    Context: Almost all millennial social media users in Mexico use Facebook—and that’s true for both older millennials and younger ones. But usage of other major social platforms varied by age even within the 18-to-34 group.
    Publication Date: 8/31/2016
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Digital marketing channels, like promotional emails and social media ads, can have an influence on millennial purchases, research indicates. In fact, more than two-thirds of US millennial internet users said promotional emails affected their purchase decision on at least a few occasions.
    Publication Date: 8/25/2016
    Topics: Smartphone Users
    Geographies: Worldwide
    Demographics: Millennials
    Context: Generational differences are a fertile source of conventional wisdom, correct or otherwise. For instance, there is now a common assumption that while older folks differ greatly from country to country, millennials are a cosmopolitan cohort. And because millennials came of age with digital technology, there is the further assumption that they are largely the same everywhere in their digital behavior.
    Publication Date: 8/22/2016
    Topics: Mobile Messaging
    Geographies: United States
    Demographics: Teens
    Context: In the latest episode of “Behind the Numbers” our analysts discuss three key mobile messaging trends: US teens and their smartphone habits, of which messaging is a big part; what mobile messaging adoption looks like in the US; and how Snapchat is monetizing its growing audience of users with a variety of ad formats.
    Publication Date: 8/18/2016
    Topics: Payment Methods
    Geographies: United States
    Demographics: Millennials
    Context: With plenty of mobile payment options out there, from Apple Pay to Venmo, one might wonder if cash has an approaching expiration date. According to July 2016 research, roughly half of US internet users said dollars and cents will never go away, while more than one-third feel it could disappear sometime in the next 25 years.
    Publication Date: 8/16/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Teens
    Context: For most product categories, US teens prefer to make their purchases the old-fashioned way, according to July 2016 research—in brick-and-mortar stores. Only games, which tend themselves to be entirely digital products, were preferred to be purchased online.
    Publication Date: 8/9/2016
    Topics: Pay TV
    Geographies: Argentina
    Demographics: Millennials
    Context: About seven in 10 households in Argentina composed exclusively of millennials pay for TV services, according to April research. And among those who don’t, it was more common to have cut the cord within the past year than at any other time.
    Publication Date: 8/5/2016
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Teens; Millennials
    Context: By and large, internet users can’t get enough of their digital devices. According to July 2016 research, more than half of internet users are addicted to them—and it’s most common among younger users.
    Publication Date: 8/4/2016
    Topics: Mobile Payments
    Geographies: United Kingdom; United States
    Demographics: Affluent; Millennials
    Context: Millennial internet users in the UK and the US are more likely to have used a mobile wallet in the past three months than Gen Xers or baby boomers, typically to collect and redeem loyalty rewards.
    Publication Date: 8/4/2016
    Topics: Social Media Usage
    Geographies: United States
    Industries: Sports
    Demographics: Females; Millennials
    Context: More than two-thirds of US millennial women who use social media plan to keep tabs on the upcoming Summer Olympics via television. But don’t count out social. According to July 2016 research, 63% said this would also be a key source for updates throughout August.
    Publication Date: 7/29/2016
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer about what the company is doing to attract and interact with this demographic.
    Publication Date: 7/6/2016
    Topics: Internet Access Devices
    Geographies: Australia
    Demographics: Adults
    Context: Smartphones are the No. 1 device owned by internet users in Australia, according to January 2016 research. And they’re more popular than desktops, laptops or tablets among all age groups except those over 65. The oldest internet users, meanwhile, are more focused on desktops than any other group.
    Publication Date: 7/6/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Demographics: Millennials
    Context: Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
    Publication Date: 7/6/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: The back-to-college shopping season requires retailers to target parents and students simultaneously, but with different messages. Furniture retailer Ikea, for example, is zeroing in on specific aspects of its products for each audience, as well as creating content aimed primarily at college students. eMarketer spoke with Ashley Wahl, customer relationship management (CRM) specialist at Ikea, about the many elements of the retailer’s 2016 back-to-school strategy.
    Publication Date: 7/5/2016
    Topics: Smartphones
    Geographies: United States
    Demographics: Teens
    Context: The image of teenagers staring at smartphone screens is a time-capsule-worthy emblem of our times. The irony is that teens have suffered the indignity of underindexing significantly for owning smartphones.
    Publication Date: 7/1/2016
    Topics: Social Media Usage; Time Spent with Media
    Geographies: India
    Demographics: Teens
    Context: Most students in urban India who use the internet spend half an hour each day—or less—on social media, with boys spending notably more time on the channel than girls. The pattern is similar for desktop and laptop PC usage in general.
    Publication Date: 6/29/2016
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: For ecommerce site Overstock.com, the back-to-college shopping season isn’t just for selling products—it’s a chance to transform students into lifetime customers. eMarketer spoke with Jeanne McPhillips, vice president of merchandising at Overstock.com, about the company’s philosophy on back-to-college shopping and what types of marketing will have the most influence on those consumers.
    Publication Date: 6/28/2016
    Geographies: India
    Industries: Consumer Electronics
    Demographics: Teens
    Context: An investigation of the digital habits of students in India found that many spent 30 minutes or more per day on smartphones, using their devices as the preferred means of accessing content like social media. The heavy usage is helping to propel growth in India’s overall base of smartphone users, which will increase by more than 20% in 2016 alone.
    Publication Date: 6/20/2016
    Topics: Coupons
    Geographies: United States
    Industries: Groceries
    Demographics: Hispanics; Millennials
    Context: Sales and coupons are the biggest drivers of product discovery for US Hispanics while grocery shopping, according to December 2015 research. But Hispanics are not the most frequent users of coupons.
    Publication Date: 6/17/2016
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 6/10/2016
    Topics: Social Media Marketing; Consumer Attitudes on Marketing
    Geographies: China
    Demographics: Millennials
    Context: Julien Lapka, co-CEO of brand and cultural consultancy Flamingo Shanghai, spoke to eMarketer about young adults’ activities—digital and otherwise—in China, and their attitudes about marketing.
    Publication Date: 6/7/2016
    Geographies: Spain
    Industries: Retail
    Demographics: Seniors
    Context: Internet users ages 50 and older have been fairly slow to embrace the internet, digital commerce and the sharing economy—but that’s changing as familiarity increases and the benefits become clear.
    Publication Date: 5/27/2016
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavior across age groups in the country, and how to best reach the young consumers.
    Publication Date: 5/20/2016
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Males; Millennials
    Context: Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them.
    Publication Date: 5/19/2016
    Topics: Internet Users
    Geographies: Western Europe
    Demographics: Millennials
    Context: An April 2016 survey found that 67% of young adults in Western Europe switch devices in the course of viewing video content, compared to 46% of total adults.
    Publication Date: 5/18/2016
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Retail
    Demographics: Millennials
    Context: Snapchat is still considered a newcomer by many brands, and few have added it to their social marketing arsenal. Department store retailer Nordstrom, however, has been using Snapchat to reach specific segments of its diverse customer base since March 2015, and directed its most recent campaign at college students. Bryan Galipeau, the retailer’s director of social media and display, spoke to eMarketer about what makes Snapchat powerful.
    Publication Date: 5/10/2016
    Topics: Mobile Apps
    Geographies: Japan
    Demographics: Teens; Adults
    Context: Smartphone users ages 10 to 29 in Japan are generally unwilling to download paid apps; those who do won’t pay much.
    Publication Date: 4/14/2016
    Geographies: United States
    Industries: Retail
    Demographics: Millennials
    Context: More than eight in 10 Gen Z and millennial internet users in the US feel it’s important for a brand to operate a brick-and-mortar location. And other, older generations are not too far behind, according to findings.
    Publication Date: 4/13/2016
    Topics: Digital Retail Practices; Social Media Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Zazzle is an online marketplace that since 2005 has offered consumers the opportunity to personalize products ranging from coffee mugs to iPhone cases, skateboards to stationery. eMarketer spoke with Nizzi Karai Renaud, the company’s chief marketing officer, about Zazzle’s most effective marketing tools and how it converts millennial shoppers.
    Publication Date: 4/13/2016
    Topics: Internet Users; Smartphone Users
    Geographies: Canada
    Demographics: Teens; Children
    Context: Digital is central to the lives of children and teens in Canada. Like millennials, these are digital natives, with no concept of a world without the internet. Engaging them requires digital and mobile thinking from brands. It also requires an understanding of how behaviors are shifting—and an ethical approach, especially with kids.
    Publication Date: 4/8/2016
    Topics: Coupons
    Geographies: United States
    Demographics: Millennials
    Context: Nearly half of millennials used more paperless discounts in Q3 2015 than they had over the previous period of time in 2014.
    Publication Date: 3/30/2016
    Topics: Internet Users
    Geographies: China
    Demographics: Females; Males; Adults
    Context: Internet usage is higher in China among men than among women, according to our latest forecast of internet usage around the world. And, in turn, men outnumber women in the digital population of the country.
    Publication Date: 3/30/2016
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Demographics: Teens; Children
    Context: While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research.
    Publication Date: 3/29/2016
    Topics: Targeting
    Geographies: United States
    Demographics: College Students
    Context: Internet users often claim not to like ad targeting, yet also say they like clicking on ads for products and services they need. College students, for example, say those are the most attractive social media ads to click on.
    Publication Date: 3/21/2016
    Topics: Payment Methods
    Geographies: United States
    Demographics: College Students
    Context: College students use a variety of mobile payment methods, including PayPal and Apple Pay. According to December 2015 research, they use these methods because they are easy to set up and use.