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APR 9, 2021
Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.
Audio
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APR 9, 2021
On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.
Article
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APR 9, 2021
Though still in the early stages of rollout, 5G technology could bring about positive changes to the retail industry, as retailers seek to maintain their digital transformation efforts and bring consumers safely back into stores in 2021. Retailers will use their IT investments in 5G to enhance the customer experience, both in-store and online.
Article
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APR 9, 2021
ER visits are plunging patients into debt
Article
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APR 9, 2021
IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).
Article
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APR 8, 2021
Buy now, pay later (BNPL) services have emerged in recent years as more retailers, including Walmart and Macy’s, began offering consumers financing options when checking out.
Audio
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APR 8, 2021
On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
Article
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APR 8, 2021
In Q1 2021, Facebook and Twitter both made big moves to defend their beliefs about news and politics on their respective platforms.
Video
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APR 8, 2021
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They will discuss what data chaos is, and why true, unified identity is an imperative for brands.
Article
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APR 8, 2021
Facebook continues its pivot to video
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APR 7, 2021
The top work benefits women want