eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what they're paying attention to in 2021 and why: same-day delivery, what's next for consumer packaged goods and grocery ecommerce, autonomous checkout, reimagining brick-and-mortar, and the convergence of media and commerce.

The Hispanic population’s collective purchasing power is large and will get larger. But marketers can’t ignore the fact that many Hispanic consumers’ finances have taken a severe hit during the pandemic. A rebound to pre-pandemic conditions would still leave Hispanics with below-average income and wealth.

By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.

eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.

The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.

eMarketer principal analyst at Insider Intelligence Jillian Ryan discusses what she's paying attention to in 2021 and why: shifting B2B buyer preferences, what to consider when employees return to the office, and what's next for account-based marketing.

Logistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proved to be a quite complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries.

eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.

A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.

During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.

The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.

One of the major themes to emerge from the pandemic has been the growing divide between the haves and have-nots. Some trends that have deepened the divide—such as the shift to ecommerce—are hardly new. But others will be short-lived trends that none of us could have predicted at the beginning of 2020. It remains to be seen when things will return to normal, but one thing is for certain: New habits formed in 2020 have altered the future of retail.

TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.

We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.

eMarketer senior analyst Bill Fisher and principal analyst at Insider Intelligence Karin von Abrams discuss what they're paying attention to in 2021 and why: How Brexit will impact online shopping, Amazon's European rivals, and new EU tech regulations.

The unprecedented social and economic disruptions that affected all areas of life in the US in 2020 also skewed many of our pre-pandemic forecasts. Valuable insights can be gleaned by examining the difference between what we thought would happen as of February 2020 versus what we now project for this year and the coming years.

eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.