Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.