Report
| FEB 17, 2021
When US buyers were asked which channels they made purchases from on Black Friday, the top three responses were digital: digital marketplaces like Amazon and Walmart (45%), mobile devices (23%), and stores’ ecommerce websites (21%). The 2020 holiday season was not only digital-first, but in many ways was mobile-first, too.
Article
| JUL 19, 2021
In Glossier’s case, its gTEAM is tasked with reading Instagram comments, website product reviews, comments in its 21,000 member-strong Into the Gloss Facebook group, posts on the r/glossier subreddit, and a number of other sources. This feedback is then synthesized and turned into new products and other brand programs.
Article
| DEC 15, 2020
In our June 2020 “Facebook Flash Survey” conducted by Bizrate Insights, only 18.7% of US social buyers said they paid for their most recent social purchase directly through a social app’s checkout process versus 57.8% who completed the transaction on the retailer’s website.
Report
| JUN 4, 2020
One caveat to the growth of social media in apps is the drop in daily time spent on the mobile websites of these services, which will shrink from 6 minutes to 1 minute. This likely stems from the rapid growth of web time for these services on desktops and laptops. Mobile Video. In 2020, time spent with mobile video apps will gain 10 minutes, second only to social media.
Article
| APR 29, 2021
For example, hospital system Mercy Health is using Adobe’s tech to provide a retail-like healthcare experience—the Adobe Experience platform delivers up-to-date web content to patients, making it easier to access Mercy's website.
Report
| MAR 9, 2021
Clearly’s virtual try-on feature is available on its website, but it’s also available on Snapchat via a custom AR lens, an element of social commerce that’s suitable for the consideration phase.
Article
| MAY 27, 2021
More on this: The suit claims Amazon imposes sanctions on third-party products if they’re listed for cheaper on other websites, forcing merchants to either increase their prices on other marketplaces or sell exclusively through Amazon. It was filed in district—not federal—court, which means any ruling would only apply to DC.
Article
| APR 27, 2021
Specifically, 28 of the 65 countries assessed in a 2020 Freedom House report were found to have either blocked websites or forced social media users or platforms to delete pandemic-related posts.
Article
| JUN 25, 2021
Lower launched a website to host its savings and lending services in 2018. This year, it added a mobile app with a savings account to its product suite. The savings account, HomeFund, is FDIC insured and offers a 0.75% APY. Lower also offers a “dollar-for-dollar match in rewards” for the first $1,000 saved.
Article
| MAY 29, 2020
The platform will maintain its steady growth as Amazon continues to sell its devices through website promotions. Our estimates for Roku and Amazon Fire TV users in 2020 were finalized on February 6 before the coronavirus pandemic forced Americans to stay at home and at that time, survey data showed that Roku had more individual users in the US than Amazon Fire TV.
Report
| APR 9, 2021
Most publisher content used to drive affiliate commerce takes the form of written articles on publisher websites. Sometimes regarded as a type of service journalism, these articles feature links that direct the reader to an online retailer or brand product page. If the referral leads to a conversion, the publisher earns a commission based on a rate agreed upon with the brand partner.
Article
| JUL 8, 2021
Schwab Bank keeps the cash in “a deposit account ... which earns income on the deposits, and earns more the larger the cash allocation is,” per the small print on its website.
Article
| MAY 20, 2021
The tool will aggregate data from websites, price reviews, videos, and product data taken directly from brands and retailers to offer consumers an organized way to discern the best place to find a product, reviews on said product, best prices, and more.
Article
| SEP 29, 2020
By using this durable, privacy-centric tagging, you can better understand the consumer journey, purchase activity on your website and app, and optimize campaigns to deliver on your business goals. Use automation to value, reach, and capture consumer demand in real-time.
Article
| APR 21, 2021
On the other hand, WordPress’ sphere of influence transcends some browsers—by its own estimation, WordPress-powered sites reportedly account for at least 41% of all websites. WordPress finds itself with the power to act as an arbiter of advertising and data privacy, deciding the nature and degree of the targeted ads that appear on sites it hosts.
Article
| JUN 16, 2021
By working with Facebook and Google, it can quickly add more merchants and build its presence in channels beyond merchants’ websites—though it is still well behind the likes of PayPal, which boasts 31 million active merchant accounts. Expanding Shop Pay could also make Shopify a more formidable buy now, pay later (BNPL) player by making its solution more widely accepted.
Report
| AUG 24, 2020
“On our website and our social feeds, we feature a lot of customers, many of whom are influencers.”. In a December 2019 Linqia survey, 41% of US marketers said they wanted to use influencer content on their website, and 27% said they wanted to use it in email.
Chart
| JUL 30, 2021
Report
| FEB 24, 2020
It’s integrated with our website and customer database. We have a bunch of targeted automations and triggers enabled. If a bride is looking at custom lace, for example, the system will send a link to the lace in text. The triggers are only for value add or contextual things that the bride opted in to.
Article
| FEB 10, 2020
We see consumers coming to the Afterpay website or going to the mobile app—particularly the mobile app—searching for something they want to buy, and then they're directed to the retailer's website from there.
Report
| SEP 9, 2021
Amazon.com: Nonperishable grocery items can be purchased on the main Amazon website. Amazon Fresh: Founded in 2007 as a grocery delivery service, Amazon Fresh is available in most major US metropolitan areas with 2-hour delivery that’s free for Prime members.
Article
| JUN 14, 2021
Meanwhile, the bill that allows consumers to take their digital history to other websites would weaken Facebook’s hold on personal data, and could see bilateral support. But banning convenient features like AmazonBasics branded products, or Google Maps appearing on Google Search might spark consumer backlash.
Article
| MAY 28, 2021
Clearview AI scraped more than 3 billion personal photos from Facebook, YouTube, Venmo, and millions of other websites. Its permanent searchable database is accessed by over 2,400 police agencies including the US Immigration and Customs Enforcement (ICE). Clearview stated that it “has never had any contracts with any EU customer and is not currently available to EU customers.”
Article
| AUG 31, 2020
Address consumer questions with useful and relevant content in search and on your website. Optimize your website speed using tools like Test My Site and PageSpeed Insights to ensure shoppers are able to navigate seamlessly. Leverage Smart Bidding for store visits to remain agile and adaptable to consumer needs should they want to go in-store, while not losing sight of business goals.
Article
| MAY 25, 2021
A BlackCart transaction is worth approximately 45% more than a typical transaction on that same website, trying approximately two times more items and keeping 1.7 times more, according to figures from BlackCart founder and CEO Donny Ouyang. Another element that creates friction is declined transactions.