CTV inventory is currently a key missing link. Much of this shift hinges on more ad-supported CTV inventory becoming available to retail media platforms. Content acquisition and partnerships will be key for this next phase.

Relative to the US and UK, Germany remains a laggard in digital adoption of all kinds, and its automakers still prefer big-screen video impressions to demonstrate the full scope of a vehicle’s dynamism. As advertisers in Germany embrace digital video and connected TV (CTV) opportunities, more ad spending will likely migrate away from traditional TV.

Grocery ecommerce is also giving birth to the fast-rising retail media opportunity, which is quickly evolving beyond online search toward purchase-based targeting of digital display, video, and connected TV (CTV) ads.

Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space. The October 2020 DemandLab/Ascend2 research found 44% of marketing professionals worldwide said social media marketing was among the most difficult digital marketing channels to attribute sales revenues to.

Eric Haggstrom is an eMarketer senior forecasting analyst at Insider Intelligence, focusing on digital advertising and streaming video, including CTV advertising, TV and streaming video trends, Google’s ad business and Amazon’s ad business.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

In the US, for example, 43% of internet users polled by GlobalWebIndex in May 2020 said their laptop time had increased, and 24% reported spending more time on a desktop. As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall.

The company paid over $1 billion for the exclusive US coverage rights to the Tokyo Games as part of an agreement that extends through the 2032 games. What’s the catch? Though NBC managed to turn a profit this time, given the fragmentation of audiences, the company could find it difficult to continue to do so for the next few Olympics.

Penetration of smart TVs and feature phones hardly shifted during the past year. In H1 2020, 31.1% of internet users had a smart TV, while 23.1% still owned a feature phone. That said, nearly 42% of respondents in more affluent homes possessed a smart TV. Meanwhile, many other digital devices have made little impact in Russia—possibly due to cost considerations.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

We drew many features in the study from our US and UK Mobile Banking Competitive Edge benchmark criteria, tweaked them to fit the Canadian financial system, and solicited recommendations for new criteria from digital teams at the FIs included in this study. Each feature was assigned to one of six categories:. Security and Control. Transfers. Account Management. Alerts. Digital Money Management.

We drew many features in the study from our US and UK Mobile Banking Competitive Edge benchmark criteria, tweaked them to fit the Canadian financial system, and solicited recommendations for new criteria from digital teams at the FIs included in this study. Each feature was assigned to one of six categories:. Security and Control. Transfers. Account Management. Alerts. Digital Money Management.

Experts interviewed for our latest report on US programmatic trends noted that the past 12 months have brought greater sophistication and advancement to PMP inventory discovery and campaign planning and management tools. These tools are making PMP setup and maintenance less cumbersome and labor intensive.

And this was the case across the board, from smart TVs to wearable tech. However, the smallest gap between income groups came in the smartphone category. Smartphone use was highest in the middle-income groups, while DE users were only 6 percentage points behind AB individuals. Mobile.

But no other new US streaming service had a debut like Disney+ did—we estimate that it will reach 72.4 million US monthly viewers in 2020, its first full year in service. We forecast that more than one-fifth of the US population already uses Disney+, and in a few years, more than one-third will.

We’ll be evaluating all of the options available to us and will be providing a further update in early 2020 on our position and on any action we’re taking.”. Industry bodies are working hard to help educate and support their members.

Among US adults in the Verizon Media survey, 44% believed streaming VR content would be an expected benefit of 5G, and 36% said the same about AR experiences.

The US and Canada, the largest and most mature geographical segment for the service, accounted for 2.31 million new subscribers. Cord-cutting in Canada is contributing to digital video’s strength against TV. One estimate from Boon Dog Professional Services stated that Canadian TV providers (including traditional, satellite and telco) lost 278,000 subscribers in 2019, up 63% from the year before.

Insider Intelligence publishes annual companion benchmarks for the US and UK. The US Mobile Banking Competitive Edge: the top 25 US FIs. The UK Mobile Banking Competitive Edge: the top 10 UK banks and building societies. The US Neobank Competitive Edge: the top 4 US neobanks. The UK Neobank Competitive Edge: the top 4 UK neobanks. Key Points.

Now we’re veering into connected TV. The holiday season is always a busy time for the alcohol business. What are your expectations for holiday sales? If holiday parties are going to be a thing, then clearly, we’re going to ride that wave in a big way.

Connected TV (CTV) advertising is also risky due to fragmentation plus high demand and low legitimate supply relative to that demand. How are advertisers and partners working to clean up the digital display ecosystem?

While China and the US have signed Phase 1 of their trade deal, the pandemic has thrown both economies into uncertainty. The whirlwind of challenges has dimmed marketers’ confidence in spending on advertising overall. But programmatic remains a bright spot for struggling ad markets at this time, which stand to benefit from the streamlined, nonhuman processes inherent to automated ad buying.

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.