MAR 18, 2020
Based on data from restaurants on its platform, OpenTable has seen sharp declines over the past week, not only in online and phone reservations, but also walk-ins. Reservations on March 9—among the US restaurants on the OpenTable Network—decreased 14% year over year. That figure more than tripled by March 15. Data from CivicScience paints a similar picture.
JAN 5, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this live Tech-Talk Webinar. He will share how you can incorporate OTT video into your cross-channel performance marketing strategy to crush your brand’s goals in 2021.
AUG 6, 2019
To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.
FEB 13, 2020
The data company also excludes celebrities and athletes from the influencer category, whereas the GlobalWebIndex survey grouped the two together. Despite these noteworthy figures, younger generations still trust customer product reviews and recommendations from friends and family more than they do influencers, per Morning Consult.
AUG 18, 2021
IRIS.TV, a video data platform, is connecting video content with data about brand safety and context to allow for richer targeting options. TV advertisers are used to buying with content-level signals available.
APR 29, 2021
Data from Mexico told a similar story. Adults in the country surveyed by Savanta for Bazaarvoice in November 2020 showed Facebook and Instagram among the most likely social media platforms used to follow a brand or retailer, well above Twitter, TikTok, Pinterest and Snapchat.
AUG 9, 2019
Travel advertisers are also increasingly becoming mobile savvy, using mobile data to target customers. For example, ad agency Crossmedia used mobile data for their out-of-home (OOH) campaigns, citing that companies that leveraged mobile data for OOH garnered 20% to 40% higher foot traffic than those that didn’t.
JAN 27, 2021
Consumer shopping habits have changed significantly in the past year. Having the right data to monitor these changes (and being flexible) will be key for most brands, according to Andrew Kandel, head of sales for North America at Waze.
JUL 8, 2021
One of the biggest hurdles to that goal will be data and personalization. Retailers that are able to cultivate a 360-degree view of their customer across channels and then use that data to offer both personalized online ads and in-store services will surely gain market share.
OCT 9, 2020
Our viewership figures are calculated the same way across platforms and are based on a mix of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors. Likewise, our advertising figures vary from public reports, too. Many platforms report a gross advertising estimate.
MAR 14, 2021
We recently spoke with Izabela Catiru, product marketing manager at ecommerce platform ChannelAdvisor, about the key triggers for D2C change and what the space will look like in the future. What effect has the pandemic had on the D2C landscape in Western Europe? What was once a promising opportunity became a strategic must-have, as shop closures cut off traditional channels to reach customers.
AUG 20, 2021
These legacy TV networks are well-established shopping platforms built around video; they enjoy high levels of brand recognition. However, buyers on these platforms can skew older than those on digital platforms. Amazon. In 2019, Amazon launched Amazon Live, a series of concurrent livestreams where brands can showcase their products.
MAR 4, 2021
As you continue to study the data from your retail sales, as well as those from D2C, are you finding that you're moving toward an omnichannel strategy? Lester: Yes, we're moving toward a true omnichannel approach across our D2C platform, Amazon, our retail partners, etc. Coca-Cola built its business by having a Coke within arm's reach of every consumer.
NOV 22, 2020
This is a platform that's going to enable us to digitize our ordering process—and it’ll be easier to work with our retail customers and bring a lot of sophisticated capabilities. That's a big focus for us to scale globally. We’re also starting to touch around in the D2C space.
SEP 21, 2020
The reasons behind this slump are twofold: Customers have been either unable or unwilling to visit car dealerships, and many would-be car shoppers have delayed making big purchases in these uncertain economic times.
JUL 22, 2019
Ecommerce intelligence company Edison Trends analyzed 120,000 online transactions on Prime Day and found the average hourly spend of US Amazon customers this year was up 35% compared with Prime Day 2018 and 55% higher than Prime Day 2017. (Editor's Note: Edison Trends' data has been scaled so that the highest average hourly spend is set to 100%.).
JUN 11, 2020
If consumers gravitate toward this style of video chatting over alternatives like Zoom, it could become another platform to connect with customers or a new cross-team marketing tool.
JUL 21, 2019
This reflects the online data sharing and digital transaction security concerns that many consumers in Germany still have. Research firms agree that within Europe, Germany is second only to the UK in the value of business-to-consumer (B2C) ecommerce sales.
SEP 3, 2019
Indian consumers pay some of the lowest rates for mobile data in the world, which has led to massive increase in digital viewership penetration among internet users. Our newly revised forecast estimates show that there was higher than expected growth in subscription video-on-demand (SVOD) users in India over the last several years, with the rate of growth moderating after an initial massive wave of Indians coming online.
JAN 29, 2021
“However, as industry solutions, such as The Trade Desk’s Unified ID 2.0, are being developed to answer ecosystem challenges, there is growing confidence that programmatic platforms will adapt. 2021 will be a year of transition.”.
AUG 19, 2020
As a result, advertisers want to market their services in these areas and clearly communicate with their customers in uncertain economic times. “Interest in personal finance has accelerated because of COVID-19, which makes it a prime environment for finance advertisers,” said James Malins, general manager of cross-channel strategic solutions at ad platform Amobee.
FEB 24, 2021
Marketers taking a sophisticated approach to revenue attribution want to understand not just whether a given touchpoint or media channel influenced a customer, but whether it drove incremental revenues for the business. Incrementality is often investigated through experimentation, using test and control groups.
JUL 10, 2019
In the wake of last year’s Cambridge Analytica scandal, several companies decided to take a stand against Facebook by suspending their advertising on the platform. Perhaps the most vocal detractor was the Mozilla Corporation, which pulled its seven-figure budget and pledged not to advertise on Facebook until the tech giant made significant changes to the way it handled consumer privacy.
SEP 21, 2021
It’s large offline customer base has potential to shift online. The grocery chain has several delivery partnerships with Instacart (which goes back to 2017), DoorDash, Uber Eats, and Shipt, increasing its reach with customers on these platforms. Challenges:. FreshPass, Albertsons subscription service, was just announced this summer.
APR 22, 2020
Prior to eMarketer, he was senior VP of marketing & insights at comScore, covering retail, social, mobile, digital advertising and cross-platform marketing in leading the company’s global marketing insights and thought leadership initiatives. Jillian Ryan is a principal analyst at eMarketer.