Geography

Asia-Pacific (42)
Europe (71)
Latin America (13)
Middle East & Africa (2)
North America (640)
Worldwide (134)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
682 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    APR 22, 2020
  • Article
     | 
    DEC 5, 2019

    As internet users in China become highly fluent in short-form content creation, "vlogging"—which has not been as popular in the country like it is in the US—seems like a logical next step. And indeed, new research shows that vlogs (video blogs) are on the rise in China. Video platforms like the Tencent- and Alibaba-backed Bilibili are now capitalizing on this type of creator-driven content.

  • Report
     | 
    DEC 18, 2020

    As low barriers to entry foster intensifying competition from other D2Cs, once-effective social media marketing strategies get harder to play. Now they’re facing larger and better-known competition for the same eyeballs as established brands go direct to consumers.

  • Article
     | 
    JUN 24, 2020

    What started as a solution to a set of problems during the pandemic has taken on a life of its own for brands and consumers to connect with each other—and also for us to connect with consumers in a more social way. We also did something similar with museums, where there was a virtual tour and promotions for the museum store on JD.com.

  • Article
     | 
    MAR 14, 2020

    One of the top pieces of advice to inhibit the spread of the coronavirus being passed along to the US public by health organizations is to limit time spent in public settings. And so, the US government is encouraging consumers to turn to virtual consultations with docs in nonurgent situations in lieu of making trips to the hospital.

  • Report
     | 
    JUN 18, 2020

    A statement on growth from Alibaba.com reads, “During the difficult month of April when most businesses around the country were not operating, more sellers from the US joined Alibaba.com than from any other market. Transactions involving US business on Alibaba.com were up 120%, and the number of active buyers from the US were up 76%.”.

  • Report
     | 
    FEB 24, 2020

    We will contact them, but we’ve done a lot of testing, and the testing has told us that brides want to engage on their own time. They like to talk after work and text us after work, and they want a response right away. So we’ve extended our hours later into the day so brides on the West Coast can chat with us when they get home from work. eMarketer: How are you chatting with them?

  • Report
     | 
    JUL 30, 2019

    US consumers dig digital audio. Whether it’s podcasts or streaming radio and music, the US population is spending more of its time in this digital medium. Naturally, advertisers are following. How many US consumers listen to various forms of digital audio today?

  • Report
     | 
    SEP 1, 2020

    Speaking to the Guardian in March, Ocado’s then CFO Duncan Tatton-Brown explained some of the firm’s thinking regarding managing consumer expectations: “The website closed so we could make changes to the code that supports it to enable us to share our capacity in a more fair and accessible way.

  • Article
     | 
    SEP 5, 2019

    As of February 2019, just 4% of US social media marketers were using the platform, compared with 49% using YouTube, according to research by Sprout Social. In addition to buying paid advertising, brands will be able to partner directly with TikTok creators, as they do on other properties. Not sure if your company subscribes? You can find out here.

  • Article
     | 
    JUL 12, 2019

    While podcast listeners may still be in the minority (76.4 million people in the US will listen to podcasts this year, or one-quarter of the population), surveys have found that among weekly listeners, most are listening to several podcasts a week.

  • Report
     | 
    MAR 18, 2021

    Why it’s worth watching: Metawave landed a US Air Force contract to supply radar sensors for electric vertical takeoff and landing (eVTOL) aircrafts. Metawave is also partnering with Mirait, a telecom engineering firm, to deploy mmWave 5G in Japan. Phantom Auto.

  • Report
     | 
    NOV 13, 2019

    It had a surge of downloads in the US in late 2018, according to tracking by Sensor Tower, and was again among the top 10 social app downloads in July 2019. According to data provided to us from mobile analytics firm App Annie, TikTok had over 16 million smartphone monthly active users in the US in August 2019.

  • Report
     | 
    NOV 5, 2020

    In response to increased social discourse about racial and gender inequity in the US, marketers are redoubling their efforts to be more inclusive. By reflecting the diversity of the real world in their teams and campaigns, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

  • Report
     | 
    JUN 6, 2019

    “That allowed us to segment and understand the different motivations of what brought visitors to that destination, and it helped us inform future media plans,” she said. “With the right technology and natural language processing, we can define different clusters of consumers and behaviors.”.

  • Article
     | 
    DEC 25, 2019

    And social media manager Casey Smith of Kroger gave us an insight into the company’s TikTok Hashtag Challenge campaign. Here, we look back at some of the most popular retail interviews that published in 2019:. Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback. After several years of food safety challenges, Chipotle Mexican Grill had to rebuild its brand.

  • Report
     | 
    MAY 30, 2019

    Print ad revenue share in Canada is significantly higher than in the US (6.7%) and the UK (8.3%). Part of it has to do with the demographics of the print audience—older, with more disposable income. But it may also be explained by public policy in Canada, which has historically propped up the industry in the face of global digital competition.

  • Article
     | 
    JAN 2, 2020

    She told us that she believes short-form video and OTT video streaming are becoming increasingly complementary: “The rise of short video hasn’t really disrupted other types of video, as consumption of long-form content is still prevalent. The short form, however, provides a new choice for users and fits a person’s quick pace of life.”.

  • Report
     | 
    MAR 28, 2019

    Six in 10 B2B and B2C companies in Latin America cited paid advertising as one of the most widely implemented types of social media marketing, according to a May 2018 survey from Hootsuite and We Are Social.

  • Report
     | 
    SEP 9, 2021

    In the US, Apple’s share of the market is even bigger. We estimate that the iPad holds a 47.8% share of tablet users in the US. We have no equivalent estimate for Fire tablet, but StatCounter estimated that Apple held a 58.1% share of the US tablet market in May 2021, with Amazon a distant third at 14.7%.

  • Report
     | 
    DEC 19, 2019

    Next year’s retail environment will heavily reflect changing social, political and economic conditions in the US. That begins with a charged sociopolitical atmosphere in the heat of the 2020 US presidential election, which includes debate over income inequality and trade wars—not to mention the heated rhetoric of a presidential impeachment battle.

  • Report
     | 
    JUL 1, 2019

    US Census Bureau. US Department of Labor Bureau of Labor Statistics. YouGov. Zeta Global.

  • Report
     | 
    OCT 29, 2020

    The upcoming US election will determine the direction for technology policies that will have a profound impact for marketers. This report will lay out scenarios for what marketers can expect in several key policy areas in 2021 and beyond.

  • Report
     | 
    OCT 17, 2019

    Among US gamers ages 14 and older, nearly half of time spent with games is on mobile devices, according to February 2019 polling from Deloitte. In our April 2019 time spent forecast, we estimated that this year, the average US adult will spend about 12% of their daily time, or 22 minutes per day, in apps playing mobile games.

  • Article
     | 
    SEP 9, 2019

    "Mobile messaging services are going to have to get a lot more creative with new features as phone manufacturers and service carriers start competing in the space," said Akvile DeFazio, president of social media marketing agency AKvertise.