SEP 2, 2021
This third annual study ranks the 10 largest UK banks and building societies by assets according to their mobile banking capabilities and how highly consumers value their offerings. We present detailed benchmarking data on the availability of 41 mobile features, selected based on their propensity to set financial institutions apart.
MAR 3, 2020
PNC Financial Services Group made security moves to prevent data aggregators getting access to customers’ account or routing numbers. And JPMorgan Chase said it will ban third-party apps from accessing customer passwords.
SEP 13, 2021
In our June 2020 survey with Bizrate Insights, 42.3% of US digital buyers said they hadn’t made a purchase via social media because they didn’t trust those platforms with their payment information. Given that Facebook owns both Messenger and WhatsApp, the same issues could extend to purchases on those platforms.
JUL 9, 2021
They are also, certainly, the fastest to adapt to new customer preferences and the quickest to copycat each other’s successful ideas. Hence, when a new way to reach customers emerges, it never takes long before every player in the market is fully embracing the new concept—even if that concept is far removed from a player’s original model.
DEC 31, 2020
In Q4, WhatsApp launched a series of new features and services geared at facilitating transactions between businesses and consumers on the platform. WhatsApp said it will charge business customers a fee to use some of the services it offers. Carts: In December, WhatsApp rolled out its new Carts feature in a bid to simplify shopping on the platform.
MAY 12, 2021
According to the latest available data from influencer marketing platform Klear, for example, the average cost of a sponsored Instagram video in August 2020 was $670, compared with $370 for an Instagram post and $180 for an Instagram Story.
JUL 15, 2020
What types of marketing messages resonate with my customers and would-be customers? After living through shutdowns, stay-at-home orders, lost jobs and more, many people will be shell-shocked and fragile.
JUL 16, 2020
According to research conducted by Gartner during a March 2020 webinar, 51% of marketing leaders worldwide turned to social listening platforms to keep up with consumers’ changing desires during the pandemic. Many marketers have already been doing social listening in some form. But the depth of their interest and their willingness to act based on the data they obtain has grown during the pandemic.
JUN 20, 2019
How to leverage customer journey data to engage customers in specific critical moments. How to use insights from chat to improve operational performance. How to accurately forecast staffing needs based on business operations and seasonality. PRESENTERS. Faythe Shortelle is the Vice President of Contact Center Operations at J.Jill and has been a member of the J.Jill team since 1999.
JUL 20, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Rachel Boyles, product marketing manager at Salesforce, along with Whitney Rudeseal Peet, digital marketing specialist at Litmus, Corrina Cohen, platform developer at Caleres and Karin Holmgren, senior manager of global marketing operations at Pitney Bowes.
NOV 13, 2020
Many major smart TV manufacturers are more focused on operating ad tech platforms for selling highly targeted commercial time on their devices versus licensing data for third-party use. This embargo on licensing may soften in the future as these ad platforms become more mature, but for now, ad revenues are the big draw.
MAR 4, 2021
The payment method was already popular in the UK prior to the pandemic and saw a 44% year-over-year increase in November, according to the most recent data available UK Finance data, as cited by the FT. A higher limit could have implications on UK banks’ already falling ATM penetration, which is contingent on cash usage trends.
JUL 25, 2019
This trend is illustrated best by consumer behaviors around price comparison platforms. November 2018 data from the Office of Communications (Ofcom) showed that large proportions of UK internet users ages 16 and above used these platforms to search for insurance products—more than did for any other type of product.
AUG 11, 2019
March 2019 data from Clever Real Estate found that 44.7% of 18-to-34-year-old US internet users had bought a product or service recommended by an online influencer, such as a YouTube or Instagram personality.
MAR 18, 2021
AR/VR applications and payment systems will be beneficiaries on the customer side. Store operations like inventory management and fulfillment will be bolstered by investments in store data and analytics and IoT systems, including computer vision systems.
JUL 29, 2019
One such problem: It’s impossible to know how often audiences have been reached or to manage any particular frequency or cadence of messaging across platforms.”. Many consumers want to control brand communications.
NOV 9, 2020
MAR 24, 2020
AI and machine learning depend on access to large amounts of data over time. The more data you have, the better your system will be. Data feeds learning, which feeds actions, which creates more data, and so on. The brands that get started now will have an exponential lead on the ones that join the revolution later.
JUL 14, 2021
Platform enhancements: After the initial launch in the US in May 2020, Facebook rolled out Shops globally in August, and the feature is available in 18 countries across Latin America. This enhancement will allow businesses to set up online stores that customers can access on both Facebook and Instagram. The company also introduced a similar ecommerce push on Instagram.
JUN 5, 2019
Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.
DEC 21, 2020
Health insurtechs—like Oscar Health, Clover, and Bright—often boast personalized, data-driven plans and place a particular emphasis on digital tools that boost customer engagement.
OCT 24, 2019
Retailers in the US were ambivalent about the rise of Apple Pay and other mobile payment platforms, fearing the loss of data and infrastructure costs that would be necessary to implement mobile proximity payments. This led many of the largest retailers to form a consortium that built its own mobile payment system (Merchant Customer Exchange, or MCX) and would use existing POS systems.
NOV 26, 2019
Omnicom Media Group’s Omni system contains a module for estimating reach across linear and CTV platforms, as does Dentsu Aegis Network’s M1 solution, engineered by its Merkle division. The M1 system process starts with defining the consumer target, often sourced from advertiser-supplied first-party data, then modeled to identify other consumers who closely resemble the original customer list.
MAR 22, 2021
Wefox is the group's AI-driven business-to-business-to-consumer (B2B2C) operation, where brokers manage end users via wefox's platform. Meanwhile, ONE was launched in 2018 and is the group's customer-facing business: It has 500,000 active policies and 350,000 customers, and provides household, auto, and liability insurance.
JUL 16, 2019
Even so, many businesses have been slow to adopt messaging platforms for this purpose. “Businesses want to have relationships with people, whether it's acquiring new customers or managing an existing customer base, and messaging is a really powerful way to do that,” Fischer said.