On a more local scale, roughly half of US local advertisers surveyed by Borrell Associates between April and July 2019 said they planned to increase ad spend in content marketing, though a larger majority indicated they would increase ad spending on traditional venues like digital video, social media and search.

Our Q1 2020 forecast (which did not account for a global pandemic) predicted Google’s US ad revenues would grow 12.9%, but its market share would still shrink slightly.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

While 75% said they believed that Facebook would drive increased ad spending across platforms through Facebook Shops, only 13% said they planned to participate (with another 58% indicating they were unsure). Given Facebook Shops’ focus on SMBs, this initial reticence makes sense.

Sara Rew, senior director of global marketing at LoopMe added some income-specific analysis to this finding. “Consumers who plan to go on holiday post-pandemic were found to come from households with higher income, of £50,000 to £60,000 [$63,817 to $76,581] and £60,000 to £70,000 [$76,581 to $89,344].”.

S&P Global. The State Council of the People’s Republic of China. TechCrunch. UnionPay. Worldpay. Xinhua. YouGov.

Arndt Groth, former CEO of real-time advertising platform Smaato, said that China's share of nonprogrammatic ad networks was larger than most of the major markets worldwide for two reasons. “First, programmatic advertising, especially real-time bidding, requires ad tech players to conform to a global standard via the IAB’s OpenRTB protocols,” he said.

When demand-side platform (DSP) The Trade Desk polled North American agency and brand marketers in September 2020, 84% said they were facing new pressure to prove the effectiveness of their ad spend since the onset of the pandemic.

The global streamer will include content from BET, CBS, MTV, Comedy Central, Nickelodeon, Paramount, and Showtime. ViacomCBS already owns multiple paid and free streaming services such as CBS All Access and Pluto TV.

KEY STAT: More than 90% of marketing professionals worldwide expect 5G to have an impact on their industry over the next decade, according to a February 2020 Salesforce survey. What Is 5G? 5G stands for the “fifth-generation standard” for broadband cellular networks. These standards are created by the 3rd Generation Partnership Project (3GPP), a consortium of international telecommunications partners.

Canada’s spike in digital video viewership follows a worldwide trend during this uncommon year. The number of digital video viewers worldwide will increase by 9.1% in 2020, up from the 3.4% we previously anticipated. (Canada’s rate of growth is lower than the global average due to the maturity of the local market.)

Traffic fraud seeks to boost impressions, clicks or other website activity counts to reap the gains of those ad dollars. Traffic fraud hurts advertisers by wasting ad dollars on impressions or clicks that never occurred in earnest. Typically, traffic fraud consists of nonhuman traffic and human-generated inflation.

Increased political ad spending contributed to a banner year for connected TV.

In recent months, political ad spending increased amid the buildup to the election, and CTV absorbed some of those dollars. Between April and September, CTV political ad spending at supply-side platform (SSP) SpotX increased ninefold.

The coronavirus pandemic has upended countless 2020 ad spending forecasts, ours included. We’re now issuing updated estimates for France ad spending in H1 2020 based on current information about how advertisers will respond.

A May 2021 report by early-stage venture capital firm Antler, for example, found that there are more than 220 companies worldwide that cater to creators. Audience monetization was the largest category; Antler identified 85 companies that help creators make money outside of brand sponsorships.

The law placed new requirements on companies to allow consumers to opt out of sharing their information, including a requirement to respect a global opt-out mechanism—like a browser-based “do not track” setting.

Newspapers still hold substantial political and cultural sway, and previous studies have shown that ad spending in India continues to favor newspapers disproportionately, likely due to marketer perceptions about the newspaper reader base. Key Takeaways. TV and digital are supporting each other rather than competing.

“[Mobile] revenues and conversion rates are continuing to grow, which tells me that retailers are doing a better job of optimizing those experiences,” said Michael Klein, global director of industry strategy and marketing for retail, travel, and consumer goods at Adobe. “It’s become more and more efficient to leverage Apple Pay, PayPal, and Venmo.

You should avoid throttling down your ad spend right as competitors are levering up, which would hurt sales and ding your ranking in Amazon’s algorithm. “If everyone’s pulling back [on ad spend], then they’re all going to be in the same position come the holidays,” Bobsled Marketing’s Masters said. “If everyone’s leaning forward and spending, then it’s going to move forward the same amount.

It just needs to be pursued more judiciously and can’t always depend on massive paid media spend or physical retail rollouts. “It’s a constant internal debate as to how to most efficiently reach new audiences and acquire customers,” said Andy Prochazka, co-founder and CMO of D2C furniture retailer Article.