Report
| DEC 12, 2019
Behind the Numbers. eMarketer’s worldwide Twitter estimates are updated on a biannual basis in order to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.
Report
| DEC 14, 2020
TikTok’s user base will increase substantially in 2020. Despite a ban on the app in India and efforts to restrict it in the US, TikTok will continue to expand in many countries in 2021.
Article
| APR 9, 2020
Article
| NOV 13, 2020
Western Europe showed a strong increase in SVOD platform adoption in recent years, a
trend that is driven by US players such as Netflix and Amazon Prime Video, as well as
newer streaming services and local players entering the market. The streaming wars are
about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.
Report
| JUN 21, 2021
Retailers had to migrate online to stay afloat: In April 2021, 43% of SMBs in the US said they consider digital payments more important to their business now than before the pandemic, according to polling by the Electronic Transactions Association and The Strawhecker Group.
Report
| NOV 24, 2020
Report
| MAR 16, 2021
“These creators range in age from 18 to 35, which helped us reach a variety of important customers for us, including millennials and young families, who are our target demo, as well as Gen Zers, who may be new to engaging with our brand.”.
Report
| DEC 11, 2019
The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems in the US have the NFC capabilities to accept them.
Report
| MAR 18, 2020
The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.
Report
| MAY 13, 2020
For cultural and demographic reasons, TV remains a dominant source of media consumption in Japan, and for the most part it is holding the line against the emergence of digital media options.
Report
| FEB 26, 2021
We update our UK digital user estimates biannually to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.
Report
| JUN 29, 2020
This will again leave China far ahead of the No. 3 market (the UK with $29.18 billion) and far behind the US at No. 1 ($225.66 billion). How the Coronavirus Has Changed China’s Ad Spending.
Report
| NOV 25, 2019
Report
| MAY 12, 2020
Our latest forecast estimates that among those who watch at least one digital video per month, total time spent will increase to 2:25 per day (almost exactly in line with the US). India appears to be in a symbiotic media phase in which TV and digital are feeding off and buttressing each other.
Article
| FEB 20, 2020
She spoke with us about what it takes to be the first person in that position at a company, the four types of CMOs, and why she considers herself a "hybrid.". What is unique about being the first CMO of a company? The first CMO of any company has to be as good at demand generation as they are at brand.
Report
| JUN 25, 2020
The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.
Report
| FEB 11, 2021
A June 2019 study conducted in the US, UK, Australia, and New Zealand by business messaging provider MessageMedia found 81% of US consumers had opened an SMS from a business. A January 2020 study from business messaging provider Zipwhip found that 43% of US consumers had proactively texted a business.
Report
| APR 29, 2021
What’s changed: The effects of the pandemic led us to lower our growth estimates for digital ad spending in Germany in 2020, from 10.0% to 8.0% YoY. But as in France, pent-up demand will give a big boost to digital ad spending this year. Our latest forecast shows a 20.0% rise in 2021, compared with the 9.0% we anticipated pre-pandemic. Germany’s Total Ad Spending Fell Rather than Grew in 2020.
Report
| MAY 20, 2020
We anticipate that the pandemic will impact both national and local TV ad spending in the US and expect a decline of between 22.3% and 29.3% in H1 2020—about $10 billion to $12 billion less than expected.
Report
| NOV 26, 2019
One of the most critical decisions marketers make when deploying a paid media campaign is how to divide ad dollars across media channels. Ideally, this allocation process involves the identification of the most ad-effective media touchpoints that attract high concentrations of consumer targets at the lowest cost.
Report
| FEB 25, 2020
Article
| JUN 9, 2021
Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.
Report
| JUL 6, 2020
Market Comparisons: The US, China and the Rest of the World. The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.
Report
| MAR 5, 2020
In the US alone, 14.6 million connected cars and 900,000 autonomous cars are expected to ship in 2020, according to data from Business Insider Intelligence. Notable highlights from CES included Byton’s introduction of a US production-ready version of the M-Byte electric SUV it first announced in 2018.
Report
| DEC 31, 2020
Facebook’s US and Canada ad revenues came in at $9.99 billion, up from $8.32 billion in Q3 2019. The US and Canada account for roughly 47.1% of Facebook’s worldwide ad revenues.