But there is a downside to this, too, as it means Xers see more TV advertising than they would like—and see the same ads over and over. “They are frustrated with ad repetition,” Loucks said. “They feel like there are too many ads and the ads are too long.”. The Social Factor. From a marketer’s perspective, Xers are a sweet spot in social media’s audience.
“We'll familiarize them with advertising options that help drive discovery of their products and then provide recommendations on selection they might want to add based on the data we have about buyer desire,” Green said. Of course, Amazon tees advertising placements up as an opportunity for sellers to get more product visibility (which is true).
“Nowadays, when consumers begin their product search, they go to Amazon, not Google. And if you’re a Prime member, you got the sunk cost of membership, which increases the likelihood that Amazon will be your go-to. These two things make a pretty deadly combination.”. The impact of Amazon on Canada’s retail landscape isn’t limited to what’s quantified in market and traffic share.