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  • Report
     | 
    JAN 29, 2021
  • Video
     | 
    JAN 22, 2021

    Join us for eMarketer One-on-One, a new video interview where Matt Gilbert, CEO of Partnerize, talks with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence. Watch and learn:. Why marketers need to pivot to partnerships in this ever-changing digital climate. What critical role content, influencers, and publishers need to play.

  • Article
     | 
    JUL 19, 2021

    There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.

  • Article
     | 
    AUG 26, 2021

    We expect US retail social commerce sales to grow by 35.8% to $36.62 billion this year. By the end of 2025, sales volume will more than double to $79.64 billion. “The partnership with Shopify shouldn’t change the numbers too much—we set high growth levels expecting more developments in social commerce,” Islam said.

  • Article
     | 
    JUN 7, 2019

    For many years, the discrepancies between what we can visibly see and the often-different story data tells us have been accepted as part of the trade-off when enlisting actual consumers to tell your brand’s story. Here are three reasons why the influencer selection process is inefficient, and how to fix it:. No. 1: Not having the right tool set.

  • Article
     | 
    MAY 27, 2019

    Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018. And that time will remain unchanged this year, per the latest eMarketer forecast on US time spent with media. In fact, we have reduced our forecast for Facebook compared with the previous figures released in Q3 2018.

  • Article
     | 
    AUG 26, 2019

    Shazia Ginai, CEO of Neuro-Insight, explained to us that emotional intensity and memory encoding were measured using headsets with sensors placed on the areas of the brain specifically responsible for those cognitive functions. “Our brains are very specialized, so these responses can be measured with confidence,” she said.

  • Article
     | 
    APR 1, 2021

    LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

  • Article
     | 
    MAY 12, 2021

    October 2020 research from DemandLab and Ascend2 found that 44% of marketing professionals worldwide said social media marketing was among the most difficult digital marketing channels to attribute sales revenues to. Validating results and understanding methodologies.

  • Article
     | 
    DEC 12, 2019

    It's also important to note that political advertising isn't big business for Twitter; it made less than $3 million from political ads during the 2018 US midterm elections, according to CFO Ned Segal. For context, we estimate Twitter's US ad revenues to reach $1.57 billion in 2019, up from $1.32 billion in 2018.

  • Video
     | 
    MAR 5, 2021

    In celebration of Women’s History Month, join us for a special Meet the Analyst Webinar panel, featuring a lively discussion of the different ways in which we’re living in a digital-accelerated world, how that’s changed in the past year—and what it means for women in the workplace.

  • Article
     | 
    MAR 10, 2021

    In the UK and US, for example, the rate of social buying was 33% and 25%, respectively. According to a December 2020 Bazaarvoice survey conducted by Savanta, 24.5% of adults in Canada said they were most likely to use Facebook to make purchases, followed by Instagram (17.1%) and YouTube (16.5%). While Pinterest, TikTok, Twitter, and Snapchat also registered some responses, their shares were very low.

  • Article
     | 
    OCT 13, 2020

    TikTok’s future in the US is still uncertain, but any decision will affect a significant number of US consumers. We forecast that TikTok will have 65.9 million monthly US users in 2020, up from 35.6 million in 2019.

  • Report
     | 
    AUG 13, 2019

    Other tactics included sponsored social media marketing (48%), online display ads (47%), experimental marketing (43%) and celebrity endorsements (25%). Two-thirds (66%) of brand marketers worldwide said content marketing is “extremely” or “very” effective, according to Zazzle Media’s February 2019 survey. Only 3% of respondents said it was “not so effective.”.

  • Report
     | 
    DEC 9, 2020

    But no other new US streaming service had a debut like Disney+ did—we estimate that it will reach 72.4 million US monthly viewers in 2020, its first full year in service. We forecast that more than one-fifth of the US population already uses Disney+, and in a few years, more than one-third will.

  • Report
     | 
    FEB 11, 2021

    The October 2020 DemandLab/Ascend2 research found 44% of marketing professionals worldwide said social media marketing was among the most difficult digital marketing channels to attribute sales revenues to. Respondents to the October 2020 IAS survey suggested that the lack of transparency on the part of these walled gardens might result in less advertiser spending.

  • Article
     | 
    AUG 26, 2020

    In the US Esports 2020 Report, eMarketer explores US esports ad revenues and viewership in 2020, how the pandemic affected our initial esports estimates and how marketers can leverage potential opportunities. Here are some key takeaways from the report:.

  • Article
     | 
    OCT 17, 2019

    In the US right now, that's primarily just Nordstrom and Bloomingdale's—but the biggest reach we're getting is through global wholesale distribution. What’s been top of mind this year and next?

  • Report
     | 
    NOV 11, 2020

    In 2021, over 4 in 5 individuals in the US will use email at least once per month, according to our latest projections. We forecast that the total number of email users in the US will reach 277.7 million in 2024, representing 81.2% of the US population. Moreover, there is ample evidence that the pandemic actually grew email’s prominence as a touchpoint between brands and their consumers.

  • Report
     | 
    DEC 14, 2020

    TikTok’s user base will increase substantially in 2020. Despite a ban on the app in India and efforts to restrict it in the US, TikTok will continue to expand in many countries in 2021.

  • Article
     | 
    MAR 22, 2021

    McKinsey analysts expect these attitudes to continue—according to their research, more than 75% of US consumers plan to stick with new shopping behaviors post-pandemic. What do we do about it? Some industry stakeholders recommend integrating brand-building media tactics with ecommerce experiences as a way to battle loyalty defections in the online purchase process.

  • Report
     | 
    OCT 20, 2020
  • Report
     | 
    SEP 15, 2021

    Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

  • Article
     | 
    MAY 28, 2019

    Far more US companies were using social media for lower-funnel activity in February 2019 than a year prior, according to a survey conducted by Duke University’s Fuqua School of Business (commissioned by American Marketing Association and Deloitte). The majority of companies surveyed (60.1%) said they were using social for acquiring new customers, compared with 32.6% in February 2018.

  • Article
     | 
    MAY 8, 2019

    US video gamers spend more time watching video game content on streaming sites like Twitch and YouTube than watching esports tournaments—about 40 minutes longer per week, according to content delivery service Limelight Networks.

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