We predict Facebook’s share of USdigital ad spending will be 24.2% in 2022, up from 23.8% this year. Facebook has more than 10 million advertisers—many being smaller businesses and performance-driven marketers—and the brutal truth is that many of them care less about popular opinion and more about business results. The biggest risk to Facebook’s future ad growth will be usage declines.
But many travelers in the US and parts of Europe don’t want them to be required at all times. More like this:. Report: Worldwide Digital Ad Spending 2021. Article: Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge. Article: iOS 15 will bring US state IDs to Apple Wallet.