While our forecast covers both P&C and life insurance, P&C players account for most ad spending. What’s Driving Insurers’ Digital Ad Spend Growth in 2022? Reallocated Spending From Traditional Channels. Two main offline channels will lose ad dollars to digital channels:. Direct mail.

Google’s results fall within that range, though its reported low-double-digit revenue declines for late March worldwide are better than our Q2 outlook for the US. Again, US results could be worse than those elsewhere. And YouTube was a bright spot for worldwide growth—as we expect digital video overall will be in the US.

Sensor Tower estimated that global app revenues from purchases rose by 23.4% year-over-year in H1 2020. Of the $50.1 billion generated by in-app purchases, $36.6 billion came from within games, a 21.2% YoY increase. In recent years, hybrid monetization models—a combination of in-app purchases and advertising—have become more common in mobile games (and elsewhere).

For example, studies have indicated that total UK online media spend increased by 5% last year, and connected TV has taken its place as one of the fastest growth areas for programmatic display. Efforts to enhance trust across the digital ecosystem are ongoing. It’s critical to also acknowledge the progress of entities like the Global Alliance for Responsible Media (GARM).

That’s in line with our own forecasts, which estimate Spotify will hit $1.25 billion in worldwide ad revenues this year—up 46.6% from 2020. What this means: Spotify’s massive investments in podcasting are largely responsible for this boom.

What’s more, social ad units are delivering improved return on ad spend (ROAS) and predictable performance for brands. Programmatic direct spending, which is mainly made up of social ads, will account for more than three-quarters of total digital display expenditures in Canada in 2022. Brands should ensure their media mix is somewhat in line with these industry norms.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

We estimate that in 2022, US social network video ad spending will grow by 20.1% year over year (YoY) to $24.35 billion, making up over a third of total US social network ad spending. How will iOS privacy changes affect social video advertising? Apple’s AppTrackingTransparency (ATT) framework has severely dampened campaign measurement and performance for many social advertisers.

Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor). Jeff Green is co-founder, CEO and board chairman of global advertising technology leader The Trade Desk.

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

The growth of social AR is reflected in an ad spending forecast by ARtillery Intelligence and Thrive Analytics. Until Facebook started rolling out paid AR ads in December 2019, Snapchat was the only large player in the realm. Last year, marketers spent more than $509 million on mobile AR advertising worldwide, the two firms estimate, nearly all on Snapchat Lenses.

Taylor Holiday, managing partner at Common Thread Collective, said he expects brands to pull back their ad spending or seek greater diversity in their media mix as a result but cautioned it is often ill-advised. Tactics to consider: Don’t make knee-jerk changes to social ad spend.

Six years later, linear TV is past its ad spending peak but will still command $65.90 billion in advertiser investments in 2021. Greater targeting capabilities = greater growth. Within linear, the highest pockets of ad growth are in areas that allow for greater targeting. We expect spending on linear addressable TV ads in the US to rise by 33.1% this year to $2.85 billion.

Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.

Snapchat Snaps Up Some Political Ad Dollars. Another somewhat surprising beneficiary of political ad spending during 2020 was Snapchat. “Our investment in Snapchat went up by four or five times over 2018,” Centro’s Briscoe said.

Petco and Blue Hour Studios reported:. 1.9 times return on ad spend. 14% engagement rate on live video. 484,000 video views of at least 3 seconds. 62% of purchases made online. But keep in mind that creator content isn’t always the right choice for paid campaigns.

Consumers value payment convenience and have embraced frictionless commerce solutions, like click-and-collect and cashierless checkout: 19% of global consumers said they wanted more seamless and frictionless experiences when checking out, per a recent Paysafe study. Fast’s solution is more convenient because it removes the number of checkout steps.

According to the November 2019 survey from Foley & Lardner, 47% of esports professionals worldwide believe that traditional professional sports teams, leagues, athletes and celebrities are likely to increase their investments in the esports industry in the next year.

In Q1 of this year, ad revenues were up an impressive 46% YoY, and we anticipate Q2 will also show robust advertising growth, especially given last year’s weak comparative. When people started quarantining, audio listening took a big dip. In response, advertisers pulled back spending on Spotify audio ads, and the company’s ad revenues fell by 21% in Q2 2020.

Although CTV still draws less ad spending and viewing time than linear, CTV is closing the gap. In fact, CTV ad spending in the US will increase by 33.1% this year. Brands should be aware that US consumers are spending more time on subscription OTT services through devices than ever. Platforms like Hulu and products like Amazon Fire TV are now competing with smartphones for attention.

Ad spending is seasonally stronger in H2, so a turnaround late in the year would have a disproportionate effect on maintaining ad spend growth.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

FarmFoods reports a sixtyfold return on ad spend (ROAS)—more than 10 times better than the brand experiences in any other channel. Metrics are improving: A recent Omnisend study reported 9.8% click rates for SMS marketing messages worldwide in Q3 2020, up from 8.2% in Q3 2019, which strongly suggests that consumers are acclimating to this marketing channel.

But we expect OOH ad spending to bounce back during H2, buoyed by growing political ad spending leading up to the election and retail ad spending increasing during the winter holiday season. Kantar estimated that between January and May 2020, political outdoor ad spending was up 48% compared with the same timeframe in 2018 and up 57% over 2016. Government agencies have been spending more on OOH, too.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.