Taylor Holiday, managing partner at Common Thread Collective, said he expects brands to pull back their ad spending or seek greater diversity in their media mix as a result but cautioned it is often ill-advised. Tactics to consider: Don’t make knee-jerk changes to social ad spend.

The growth of social AR is reflected in an ad spending forecast by ARtillery Intelligence and Thrive Analytics. Until Facebook started rolling out paid AR ads in December 2019, Snapchat was the only large player in the realm. Last year, marketers spent more than $509 million on mobile AR advertising worldwide, the two firms estimate, nearly all on Snapchat Lenses.

In Q1 of this year, ad revenues were up an impressive 46% YoY, and we anticipate Q2 will also show robust advertising growth, especially given last year’s weak comparative. When people started quarantining, audio listening took a big dip. In response, advertisers pulled back spending on Spotify audio ads, and the company’s ad revenues fell by 21% in Q2 2020.

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

International growth was more pronounced. In Q3 2019, Netflix reported that international revenues accounted for 53.4% of its total revenues worldwide, up from 50.4% in Q3 2018. Netflix has often brushed aside speculation that competition from the so-called streaming wars will hurt its bottom line.

Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.

According to the November 2019 survey from Foley & Lardner, 47% of esports professionals worldwide believe that traditional professional sports teams, leagues, athletes and celebrities are likely to increase their investments in the esports industry in the next year.

Petco and Blue Hour Studios reported:. 1.9 times return on ad spend. 14% engagement rate on live video. 484,000 video views of at least 3 seconds. 62% of purchases made online. But keep in mind that creator content isn’t always the right choice for paid campaigns.

But we expect OOH ad spending to bounce back during H2, buoyed by growing political ad spending leading up to the election and retail ad spending increasing during the winter holiday season. Kantar estimated that between January and May 2020, political outdoor ad spending was up 48% compared with the same timeframe in 2018 and up 57% over 2016. Government agencies have been spending more on OOH, too.

We now expect programmatic digital audio services ad spending to hit the $1 billion mark this year rather than in 2022. We also bumped up our estimate of programmatic podcast ad growth last year despite already predicting 100.8% growth for 2020. The Identity Crisis.

While Roku has more US users, we believe Amazon Fire TV has more users worldwide because of its larger international presence. Both platforms have grown by partnering with TV OEMs and embedding their technology directly into smart TVs.

Ad spending is seasonally stronger in H2, so a turnaround late in the year would have a disproportionate effect on maintaining ad spend growth.

Although mobile video ad spending and viewer numbers are surging, most streaming still happens through TVs. Mobile video consumption and ad spending figures are heavily influenced by out-stream ads that appear within users’ feeds on Facebook, Instagram, Snapchat and Twitter. YouTube also gets much of its traffic from mobile.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

That was supercharged during the lockdown and was illustrated by the drop in ad spending overall while digital ad spending rose. Social platforms and video placements will become increasingly important channels to consumers. Shallow “cause marketing” is never a good look.

In Q2, political ad spending declined, which is expected since it is historically the lightest quarter of political ad spending in election years. We still expect political ad spending to pick up in the months leading up to the November election, but those ad dollars won’t be enough to offset TV’s advertising losses elsewhere.

Much of this content is streamed live and then has a considerable shelf life on these platforms afterward, which can garner additional ad dollars. We expect US gaming video content ad revenues will surpass $1.56 billion this year, up 18% year over year. As the industry matures, esports is becoming a more appealing environment for advertisers.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

The share of RTB going to open exchanges is gradually declining, but these auctions still account for substantially more ad spending in Germany than PMPs. That gap will persist through 2021. Open Exchange Ad Spending. Spending on open exchanges is growing much more slowly than any segment of programmatic display advertising in Germany.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

Ad spending data recapping the summer months (July to September) in Canada from Standard Media Index showed OOH spending was down 51% compared with 2019. It foreshadowed the potential drawn-out recovery for this sector, as the 2020 summer months in Canada were fairly unrestricted in public spaces.

Google Shopping, for example, captures the majority of ad spending—and its share is growing dramatically. Is your data dragging your ad performance down?

In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

In July 2020 research by Kantar Media, senior marketers worldwide were planning to raise their ad budget or resource allocation for social media Stories by 54% in 2021—second only to the 65% increase for digital video ads.