While the pandemic has highlighted social divisions, particularly in the US, brands have been held increasingly accountable for everything from their suppliers to the platforms they advertise on. Will Spotify suffer? While #CancelSpotify was trending on Twitter on Friday, most advertisers are not currently pulling their Spotify advertising spend or speaking out on the issue.

The spread of coronavirus is likely to boost digital media consumption across the board as people spend more time at home and communicate in person less. In the US, where the effects of the virus are still relatively new, we expect digital media consumption to increase across social media, over-the-top video and online gaming—similar to what we've already seen in China.

US Census Bureau. US Department of Labor Bureau of Labor Statistics. Valassis. Visa. Voya Financial. Wakefield Research. YouGov.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

Despite the increase in digital media consumption in China as consumers try to keep themselves entertained and informed at home, advertisers are reluctant to spend what could be lost dollars if supply chain shocks prevent them from getting their products to market. We expect digital ad spending in China to grow by 13.0% in 2020 vs. our previous estimate of 15.2%.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

Children today have grown up immersed in technology: In the US, 18% of kids 11 and under and 83.2% of teens own a smartphone, per Insider Intelligence. And those adoption levels are only going up as younger cohorts become increasingly accustomed to digital tech in their lives. This could mean wearables and digital health products would naturally fit into kids’ routines.

Earlier this year, we acquired rideOS, which is a company focused on exactly those things—driver routing and order batching—specifically to make us stronger in that area. Robotics is exciting too, particularly as you think about what the changing nature of the physical store will look like.

The US lags somewhat, with 79.6% of digital ad spending on mobile in 2020. As digital usage in the US and worldwide continues to shift toward smartphones, China-based apps are serving as inspiration for US companies.

And ultimately, the US market is far more valuable to most brands than Russia’s economy, which is smaller than that of New York state.

We expect significant increases in both US addressable TV and linear programmatic TV spending:. US linear addressable TV ad spending will grow by a compound annual rate of 21.7% to $4.22 billion by 2023. US linear programmatic TV ad spending will increase by 20.9% to $7.95 billion in the same time frame.

Our worldwide social network user estimates are updated on a biannual basis in order to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.

Within digital media channels, probably the longest-standing gap in measurement information lies with the walled gardens—a group that includes Google, Facebook, a host of other walled social platforms, and Amazon. Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space.

Nearly a third of US B2B professionals said events and field marketing were their most valuable tool, according to January 2020 polling from account engagement platform 6sense and Heinz Marketing. In-person events and trade shows were named the most effective channel for driving conversions by 53% of US B2B marketers, per January 2020 findings from Demand Gen Report (DGR).

Despite the doom and gloom of China’s economic slowdown, COVID-19 challenges, and regulatory crackdowns, it’s important to remember that total ad spending in China will far exceed that of any other country—or region—in the world other than the US and North America more broadly.

There’s a dire shortage of pediatric mental health professionals as kids’ US mental health declines during the pandemic—and there are a few digital health startups raising cash to address this gap in care.

The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

The pandemic increased digital engagement across most walks of life, and particularly media consumption. However, affluents have more devices and spend much more time online than their lower-income equivalents. Device Use and Ownership.

For the second year in a row, the pandemic was a major influence on media consumption and device ownership.

So, while the first age connected us to commerce and information, the second connected us to everybody all the time. The third connected age is things connecting to things, which is the Internet of Things—data connecting to data, new ways of connecting—of which voice is the first one—and much faster ways of connecting, such as 5G. Is there room for marketing in this third wave you're describing?

Behind the Numbers. eMarketer’s worldwide Twitter estimates are updated on a biannual basis to continually incorporate the latest changes and developments in consumers’ digital media consumption and technology adoption.

For example, mobile wallets like Apple Pay or Samsung Pay, which have been warming to cryptos in the US market, might seek out integrations to boost their share or grow their own acceptance networks in the market, which are fairly limited right now.