Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.

Player sentiment around games is particularly high, and advertisers that find natural ways to market their products through games can piggyback off of that positive association. 49% of online multiplayer players said games have “helped me to feel happier” and “helped me to stay connected with friends” in 2020.

After seeing a lot of jewelry options in-store, particularly those that tarnished quickly, fashion and accessories brand Kendra Scott launched 18 years ago to fill a gap in the market.

Cheetah Digital. Digital Commerce 360. Dyspatch. Fluent. Listrak. Litmus. Omnisend. Radicati Group. SparkPost. SurveyMonkey. Ugam, a Merkle Company.

To support equal access to healthcare, work with healthcare entities to offer digital solutions and access to high-quality providers. Increase Black patient and provider representation in clinical trials. Advocate equity in education and the workforce by developing or supporting the deployment of digital supplemental education for Black students.

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

CES 2020 offered a glimpse of just how quickly the digital healthcare and sensor market is growing, particularly in cardiac health, sleep, diet management and rehabilitation. A variety of devices, including wrist-worn, ear-worn, headbands, smart clothing and VR headsets, can now perform a variety of health and wellness tracking that can also be used in medical settings.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

But for most categories, such as general merchandise and apparel, overnight shipping is really the sweet spot where you're going to see retailers move from same-day to overnight. And why does that matter? Because most of us shop at night. We're home from work, the kids are in bed, and same-day is just not plausible when shopping [online] at 8pm.

The category that we are focused on is affordable luxury, like fashion or beauty, for which trust and experiences are required. You’re also betting big on fast delivery. Unlike some marketplaces, you’re offering one-day shipping. Yes, it’s really resonating well with consumers. If you look at our net promoter score, it was more than 70, which is a great score. Is same-day shipping on the horizon?

Consumers are willing to accept ads in digital content for free or cheaper access, if they’re interested in the content, and even to support publishers. Regardless of the digital media channel, consumers don’t like high ad loads, seeing the same ad repeatedly, and ads that inescapably interrupt their experience with content.

However, consumer electronics and apparel and shoes remain popular Prime Day categories. Amazon has assured dominance over its competitors by keeping Prime Day dates under wraps, but this could come as a detriment to sellers. By waiting to unveil the dates of Prime Day, Amazon forces its competitors to scramble in creating sales events of their own.

Retail: Includes mail order/catalog, restaurants/fast food, drug stores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise. Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes both leisure and business travel.

As more purchases have shifted online during the pandemic, marketers will need to find new ways of reaching customers and prospects in order to drive online conversions. According to a May 2020 survey conducted by Duke University’s Fuqua School of Business, 84.8% of US CMOs said they’d seen customer openness to new digital offerings increase during the pandemic.

In the December 2020 Cheetah Digital and Econsultancy survey of consumers in the US, UK, Australia, Spain, France, and Japan, respondents evaluated brand interactions on whether they perceived them as “cool” or “creepy.” About two-thirds felt that ads that follow them across devices are creepy. In the US, 54% felt this was creepy.

A late March 2020 survey from Profitero found that 37% of digital retailers worldwide felt that their Prime Day 2020 plans were up in the air due to the coronavirus. At the same time, 56% were optimistic that Prime Day would be a winner given the expectation of more consumers shopping online. That expectation appears to match consumers’ realities.

But Twitch is making a concerted effort to attract other types of live streamers, and that opens the door for unboxers and even fashion and beauty streamers to at least consider what that platform has to offer.

The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.

Until then, warehouse workers must fill technological gaps left by Amazon’s current robots and automated services, a concept that New York Times columnist Kevin Roose refers to as “machine-managed jobs” in his recent book “Futureproof”: “In these relationships, all of the power and leverage resides in the machines—humans are simply the plug-and-play accessories that follow orders,” he writes.