JUL 17, 2020
According to Johns Hopkins University, 3.6 million people in Latin America and the Caribbean had tested positive for COVID-19 as of July 17, accounting for more than one-quarter (26.1%) of confirmed cases worldwide.
AUG 29, 2019
FEB 11, 2021
FarmFoods reports a sixtyfold return on ad spend (ROAS)—more than 10 times better than the brand experiences in any other channel. Metrics are improving: A recent Omnisend study reported 9.8% click rates for SMS marketing messages worldwide in Q3 2020, up from 8.2% in Q3 2019, which strongly suggests that consumers are acclimating to this marketing channel.
DEC 2, 2019
eMarketer global director of public relations Douglas Clark examines our usage figures for mobile messaging app Line and its prevalence in Asia-Pacific.
JAN 11, 2021
We now expect programmatic digital audio services ad spending to hit the $1 billion mark this year rather than in 2022. We also bumped up our estimate of programmatic podcast ad growth last year despite already predicting 100.8% growth for 2020. The Identity Crisis.
AUG 26, 2020
The growth of social AR is reflected in an ad spending forecast by ARtillery Intelligence and Thrive Analytics. Until Facebook started rolling out paid AR ads in December 2019, Snapchat was the only large player in the realm. Last year, marketers spent more than $509 million on mobile AR advertising worldwide, the two firms estimate, nearly all on Snapchat Lenses.
DEC 1, 2020
But a subsequent report covering all of Q3 found that Northern America ad spending on Facebook and Instagram was up 61.7% compared with Q2 2020. “A large percentage and a large majority” of advertisers that boycotted have returned to Facebook, said Patrick Harris, vice president of global agency development at Facebook.
APR 29, 2020
Google’s results fall within that range, though its reported low-double-digit revenue declines for late March worldwide are better than our Q2 outlook for the US. Again, US results could be worse than those elsewhere. And YouTube was a bright spot for worldwide growth—as we expect digital video overall will be in the US.
AUG 18, 2021
Six years later, linear TV is past its ad spending peak but will still command $65.90 billion in advertiser investments in 2021. Greater targeting capabilities = greater growth. Within linear, the highest pockets of ad growth are in areas that allow for greater targeting. We expect spending on linear addressable TV ads in the US to rise by 33.1% this year to $2.85 billion.
NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
SEP 1, 2020
That was supercharged during the lockdown and was illustrated by the drop in ad spending overall while digital ad spending rose. Social platforms and video placements will become increasingly important channels to consumers. Shallow “cause marketing” is never a good look.
SEP 29, 2020
Sensor Tower estimated that global app revenues from purchases rose by 23.4% year-over-year in H1 2020. Of the $50.1 billion generated by in-app purchases, $36.6 billion came from within games, a 21.2% YoY increase. In recent years, hybrid monetization models—a combination of in-app purchases and advertising—have become more common in mobile games (and elsewhere).
JUL 27, 2020
According to the November 2019 survey from Foley & Lardner, 47% of esports professionals worldwide believe that traditional professional sports teams, leagues, athletes and celebrities are likely to increase their investments in the esports industry in the next year.
AUG 6, 2020
But we expect OOH ad spending to bounce back during H2, buoyed by growing political ad spending leading up to the election and retail ad spending increasing during the winter holiday season. Kantar estimated that between January and May 2020, political outdoor ad spending was up 48% compared with the same timeframe in 2018 and up 57% over 2016. Government agencies have been spending more on OOH, too.
SEP 24, 2020
The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.
JAN 21, 2021
Ad spending data recapping the summer months (July to September) in Canada from Standard Media Index showed OOH spending was down 51% compared with 2019. It foreshadowed the potential drawn-out recovery for this sector, as the 2020 summer months in Canada were fairly unrestricted in public spaces.
JAN 18, 2022
What’s more, social ad units are delivering improved return on ad spend (ROAS) and predictable performance for brands. Programmatic direct spending, which is mainly made up of social ads, will account for more than three-quarters of total digital display expenditures in Canada in 2022. Brands should ensure their media mix is somewhat in line with these industry norms.
OCT 18, 2021
Taylor Holiday, managing partner at Common Thread Collective, said he expects brands to pull back their ad spending or seek greater diversity in their media mix as a result but cautioned it is often ill-advised. Tactics to consider: Don’t make knee-jerk changes to social ad spend.
JAN 11, 2022
We estimate that in 2022, US social network video ad spending will grow by 20.1% year over year (YoY) to $24.35 billion, making up over a third of total US social network ad spending. How will iOS privacy changes affect social video advertising? Apple’s AppTrackingTransparency (ATT) framework has severely dampened campaign measurement and performance for many social advertisers.
AUG 20, 2020
More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.
APR 28, 2020
Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.
SEP 9, 2020
Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor). Jeff Green is co-founder, CEO and board chairman of global advertising technology leader The Trade Desk.
DEC 5, 2019
International growth was more pronounced. In Q3 2019, Netflix reported that international revenues accounted for 53.4% of its total revenues worldwide, up from 50.4% in Q3 2018. Netflix has often brushed aside speculation that competition from the so-called streaming wars will hurt its bottom line.
MAR 15, 2021
The apps in this category are competing not only for social network time spent (and the accompanying ad dollars), but also digital video time spent (and its ad dollars).
APR 15, 2020
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.