Our latest estimates of ad spending in the US were completed on March 6, 2020—after evidence of a slowdown in China's economy but before the coronavirus-induced shocks that occurred worldwide during the following weeks. Our underlying assumption was that if there was a recession in H1 2020, the US would see a return to GDP growth in H2.

Meta implemented a hiring freeze and shut down its year-old podcasting platform, meaning it will miss out on the projected $1.7 billion in podcast advertising spending this year, per our recent report.

Musk has called himself a “free speech absolutist” who has had problems with Twitter's content-moderation policies, which make it a more of a brand-safe destination for ad dollars.

In March, we forecast that mobile would be 26.5% of total media ad spending in Latin America this year compared with 38.5% worldwide. As mobile quickly becomes the device of choice among advertisers, these figures were expected to climb to 37.8% and 49.3%, respectively, by 2024.

Even though digital audio favors subscription revenues, ad dollars are still flowing into this space at a healthy clip. Between 2021 and 2025, digital audio services ad spending will increase from $5.59 billion to $7.89 billion. Prior to the pandemic, we expected digital audio ad services ad spending to increase 9.6% in 2020.

NBCU stated that it would expand the amount of inventory it sells programmatically and that advertisers could buy CNBC International inventory through The Trade Desk. Fox partnered with Comcast-owned ad serving company FreeWheel; now advertisers can buy Fox TV inventory programmatically for Comcast cable households.

“We still expect H2 to show some stabilization obviously compared with the heavy decline in Q2, which was from national TV,” said Vincent Letang, executive vice president of global market intelligence at media agency Magna Global. “We think the return of sports is a major factor, since at least 20% of national TV spend is linked to sports events.”

Molly Schultz is SVP, integrated investment at UM Worldwide. Molly has over 15 years of digital marketing experience, focusing on transforming client businesses across multiple industries including automotive, consumer packaged goods, finance, tech, and entertainment.

Facebook’s share of US D2C ad spending declined from 34.9% in January–March 2021 to 27.0% a year later, according to a Rockerbox report. Rising ad costs. This is making it expensive to acquire new customers and crimping profitability. In Q4 2021, search ad prices were up 23% YoY, social ads were up 22%, and retail media ads were up 13%, according to global data from Skai. Higher supply chain costs.

But the company still expects to hit $75 billion in global ecommerce sales this year. This was Walmart’s first full quarterly earnings that lapped the early months of the pandemic, when essential retailers like Walmart disproportionately benefited from panic-buying of household goods along with the surge in ecommerce delivery and click-and-collect orders. Why it matters:.

Earlier this year, the onset of the global pandemic led to huge surges in news readership, but CPMs actually declined because keyword blocking on terms like “COVID” and “coronavirus” diverted ad dollars away from the most-read articles. By extension, these tools kept advertisers away from some of the most meaningful opportunities to engage consumers with the right message at the right time.

According to Johns Hopkins University, 3.6 million people in Latin America and the Caribbean had tested positive for COVID-19 as of July 17, accounting for more than one-quarter (26.1%) of confirmed cases worldwide.

B2B traditional ad spending will not recover to its 2019 level at any time during our forecast period. In fact, in 2023, the YoY growth rate will be rather flat at 0.8%. That’s an indication that B2B traditional ad spending growth will remain anemic even after our forecasting period. B2B Total Ad Spending.

Compliance is a complex topic for wealth managers, especially because they operate across multiple geographies: 82% of global wealth managers believe that a global mindset and deep knowledge of foreign markets is crucial for the future, per Temenos.

Our research shows that CTV is a must-buy for three-quarters of video buyers, but ad spending in CTV still only accounts for 18% of the total video ad market, defined as CTV plus linear plus other digital video.

Social Ad Spending During a Historic 2020.

Notably, our social network video ad spending estimates exclude video ads that appear on YouTube or Twitch. Although both platforms have similar social network features, such as personal profiles, comments, or chat feeds, we classify YouTube and Twitch as digital video platforms.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

But a subsequent report covering all of Q3 found that Northern America ad spending on Facebook and Instagram was up 61.7% compared with Q2 2020. “A large percentage and a large majority” of advertisers that boycotted have returned to Facebook, said Patrick Harris, vice president of global agency development at Facebook.

International Monetary Fund (IMF). Logan. Netquest. Nielsen. Opinion Box. Rock Content. Social Miner. Televisa. TV Azteca.

S&P Global. Spotify. ValuePenguin.