Cross Screen Media and AdImpact forecast that CTV would account for 17% of total TV and digital video political ad spending in the 2022 election cycle. These firms estimated that CTV political ad spending would account for $1.5 billion in 2022 out of a total of $9 billion in anticipated TV and video political ad spending.

Savvy retailers will redirect some online ad spending to in-store screens that better convey brand values and capture consumers’ imaginations in an environment where making purchases is easy. Predictions. In-store tech, including POS functionality, will get a major upgrade—often from global providers. Most leading retailers in Western Europe will embrace cashless checkout.

US International Trade Commission (USITC). YouGov.

Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.

Our industry ad spending estimates are updated yearly and are based on eMarketer’s estimate of US total digital ad spending, which was most recently updated in Q2 2020 and factors in the effects of the coronavirus pandemic. CPG Ad Spending Overview.

That was before the launch of the first iPhone and when internet advertising made up around 5% of total US ad spending, per our forecast. TikTok and Douyin, its Chinese counterpart, together are the world’s fifth-largest digital ad seller. This year, TikTok will make up 2.4% of the US digital ad market and just 1.9% of the global digital ad market.

Article: Over 3 billion people worldwide are now digital video viewers.

While there’s little differentiation among the products, the strategy appears to have paid dividends for Instagram: The platform’s ad spending rose by 45.1% in 2020 to £1.98 billion ($2.54 billion), growing slightly slower than our pre-pandemic estimate of 47.9%.

Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

We estimate that Facebook will command 83.0% of US social network ad spending this year. And notably, Instagram will make up 48.8% of total US Facebook ad revenues, rising to 60.3% in 2022. Read More:. TikTok will grow worldwide despite government scrutiny. Facebook buys customer service startup Kustomer, aiding its social commerce play.

There’s also a strong interest in marrying consumers’ privacy concerns with advertisers’ need to find relevant audiences to reach—and how contextual targeting needs to mature to keep attracting ad dollars.

Ad spend on mobile display ads grew 22.0% to $61.00 billion. Just more than half of display ad spending was for rich media, with mobile video comprising the largest portion. Mobile video ad spend was expected to grow 28% to $26.21 billion. We expected mobile search ad spend to increase 18.5% to $39.51 billion.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020. In total, 97.7% of respondents said they had streamed video of some kind in the month prior to polling. This figure is also amplified by the inclusion of YouTube in the survey’s video category for the first time this year.

Although we forecast that digital ad spending in China will be $5.73 billion less this year than anticipated, the $75.33 billion total will still easily rank China as the second-largest market for digital advertising worldwide (behind only the US at $134.66 billion). Also, China’s 5.0% growth rate in digital ad spending still ranks among the fastest globally despite the rapid slowdown.

In April 2021, Prohaska Consulting and MMA Global estimated there were about 80 such companies in the market. Experts interviewed by Insider Intelligence consider this number to be unsustainable and expect a wave of consolidation in the next few years.

We sat down with Carolina Arguelles Navas, Snap’s global AR product strategy and product marketing lead, at the Cannes Lions International Festival of Creativity to discuss the promise of AR and other matters. Here’s an excerpt from the conversation. Insider Intelligence: What kind of results have you seen [from AR] with brands like Puma in terms of uplift, for example?

As digital ad spending grows by leaps and bounds, more and more of China’s digital ad publishers are entering global company rankings by overall ad revenues.

Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020.

The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.

Nearly every global advertiser surveyed (95%) by digital media measurement software and analytics company DoubleVerify in Q3 2021 planned on using contextual targeting for some or most ad buys in 2022. Leveraging partners’ first-party data.