Large-screen devices still accounted for more time, though – a pattern common in many advanced economies, including the UK, the US and most of Western Europe. The average time spent daily with tablets and PCs rose 11 minutes year over year, to pass the 4-hour mark. Time spent daily with mobile devices was also up, to 2 hours, 48 minutes.

Connected TV/other devices and desktop computers are the second- and third-most popular, respectively, each with a less than 15% share of YouTube video views that quarter. More like this:. Report: TV Ad Measurement 2021. Article: More US children encounter ads on YouTube than on any other platform. Article: Google beats ad growth expectations across search, YouTube, and Network.

US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.

The minimum sample size per quarter, per country is 1,250; bigger markets have larger quarterly sample sizes, with the maximum being 25,000 in China and the US. Respondents can only participate in GWI’s research once per year. The survey is designed to cover attitudes, perceptions, and actual behaviors.

As new social commerce ad players emerge in the US and China, this challenge will intensify. Behind the Numbers: eMarketer's Forecast Methodology.

Unfortunately, we lack the data to accurately break CTV out as a separate ad channel in the country. For now, we are still integrating CTV spending into our larger nonmobile category, which is led by desktops/laptops. However, CTV ad spending remains a relatively small part of the overall story.

This gives us the opportunity to find the talent and the work experiences that suit us best. Having teams in diverse locations allows us to incorporate more diverse thinking and voices. No matter where we're located, we do tend to bubble, whether we like that or not. II: What advice would you give your peers?

US International Trade Commission (USITC). YouGov.

In the US, YouTube will account for 11.0% of video ad spending this year. In Canada, YouTube’s share will likely be much higher due to far fewer available video ad platforms. For outstream video, these social network ad units will account for 34.7% of US digital video spending in 2021.

Adults in developing countries (Brazil, the Philippines, South African, Turkey, and Vietnam) were much more likely than their counterparts in developed countries (Australia, France, Singapore, South Korea, the UK, and the US) to say they are either extremely likely and very likely to switch from cash to digital payment in the next 12 months, by a ratio of 76% to 47%, according to a March 2021 survey by

In our inaugural forecast of D2C brand ecommerce, we expect US ecommerce sales in the segment to jump 24.3% to $17.75 billion this year, representing 2.6% of total US ecommerce. While the sector outpaces total US ecommerce sales growth, the rate of increase is dropping compared with 2019 (33.1%) and 2018 (56.5%).

An expected economic recovery in 2021 bodes well for Canada’s advertising market.

In the past few months, brands have changed their investment in advertising—both traditional and digital. Cuts initially pulled back its investment in podcast advertising, given that people were no longer commuting. But the company has since reinstated podcast advertising. Tell us what led to this change. No one really expected the pandemic to go on this long.

Nike filed four requests to the US Patent and Trademark Office last week to trademark “downloadable virtual goods” under the Nike and Jordan brands, including shoes and apparel, according to Bloomberg. What this means: Brands are beginning to take virtual goods more seriously—not just as experimental marketing tools but also as potential revenue streams.

Social distancing and stay-at-home measures have upended the shopping habits of US consumers across generations, including older cohorts.

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.

Data from 2019 in the report could be considered baseline since the pandemic didn’t reach the US until January 2020. From 2019 through 2021, smartphones were the most popular digital device purchased by adults ages 50 and older. Consumers ages 60 to 69 added smart TVs, laptops, and home assistants in 2020. A year later, they were still buying—adding more smart TVs, laptops, tablets, and wearables.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.

The US and Canada, the largest and most mature geographical segment for the service, accounted for 2.31 million new subscribers. Cord-cutting in Canada is contributing to digital video’s strength against TV. One estimate from Boon Dog Professional Services stated that Canadian TV providers (including traditional, satellite and telco) lost 278,000 subscribers in 2019, up 63% from the year before.

In the US, for example, 43% of internet users polled by GlobalWebIndex in May 2020 said their laptop time had increased, and 24% reported spending more time on a desktop. As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall.