In both video games and VR landscapes, there are budding opportunities for performance ad formats in the metaverse. Early patents filed by Meta indicate it wants to fill its VR metaverse with in-world advertisements—with the promise of collecting even more data on users, like where their eyes are drawn to. It’s already begun testing ads in some of its titles for the Oculus, its VR headset.

Social networks are also introducing a slew of features to promote shopping, like the new Shop offering on both Facebook and Instagram that makes more sellers eligible to offer social commerce, or TikTok’s new shoppable video tie-up with Shopify that helps merchants manage their TikTok presence and will ultimately expand in-app shopping.

The May 2020 data from ChannelAdvisor and Dynata illustrated that people ages 18 to 45 were much more likely to buy products after seeing ads on social media.

For some parents of teens, there’s a concern of overexposure to advertising on a variety of screens. To enhance the self-regulation for advertisers and publishers operating in the digital advertising ecosystem, IAB Canada drafted requirements to sketch out a technical way to help address ads landing in front of those under 18.

A strength of domestic beauty brands is their deeper understanding of the preferences of female consumers in China, and that’s reflected in everything from the product to the packaging, to the ad campaign. Moreover, cosmetics brands in Asia-Pacific, particularly in Japan and South Korea, cater more directly to their skin tones and concerns.

Morning Consult’s August polling put 26% of 5-to-12s and 36% of 13-to-17s in the TikTok camp, by their parents’ reckoning—which, if anything, may undershoot the real numbers. Pew identified 30% of 9-to-11s as TikTok users.

Meanwhile, ByteDance’s Douyin, the domestic version of its international phenomenon TikTok, is leaps and bounds ahead of global peers in terms of its seamless integration with third-party ecommerce platforms. And Xiaohongshu—known as “Little Red Book” in English or RED—may represent the future of social commerce more than any other application.

Whether that's launching a TikTok campaign that can be picked up globally by different markets or it's creating specific Reels. We had an Instagram filter of pizza falling from the sky, and it was great because you would see it live and in multiple markets around the world. The use of the platforms seems to really cascade well, especially when it's at a global level.

India’s TikTok ban may help boost Instagram’s user base in the country and worldwide. India’s Instagram user base will grow by 47.9% in 2020 and continue to rise through 2024. That’s thanks, in no small part, to the government’s ban on TikTok which is helping redirect users to Instagram (and Snapchat).

It’s a great way of tapping into the valuable steady shoppers segment throughout the season and priming the deal hunters in advance of Thanksgiving weekend, when ad rates get the most competitive. Social. Social ads remain at the forefront of most retailers’ holiday strategies, with Facebook and Instagram commanding large portions of holiday budgets.