Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management. Wendi Sturgis is chief client officer at Yext. She has spent the last twenty years in the tech, media and internet space. Prior to Wendi's role at Yext, she held executive positions at Oracle, Gartner, Right Media and Yahoo!

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

This report series explores how companies are building a data-driven, 360-degree customer view to support relevant customer experiences across every touchpoint.