At the same time, there’s a lot of innovation happening, particularly around podcasting and smart speakers, in terms of attribution and targeting for sponsors.”. The remainder of this report will focus on how advertisers approach three core areas of digital audio advertising today: streaming music, podcasts and smart speakers.
“YouTube has a good problem, which is that it doesn’t have an inventory problem,” said Brad Stockton, vice president of video innovation at the ad agency group Dentsu Aegis Network. Though consumers are increasingly watching YouTube on TV sets, most of its traffic still comes from mobile, according to digital studio Collab.
“We believe that investing in fundamental long-term innovation and supporting a vibrant creator platform will help us continue to lead the way in [AR].”. What brands should know: Despite Snap’s success with Lens creators, it remains to be seen whether video creators will fully embrace Snapchat, given its previous lack of support.