OCT 29, 2021
That’s in line with our own forecasts, which estimate Spotify will hit $1.25 billion in worldwide ad revenues this year—up 46.6% from 2020. What this means: Spotify’s massive investments in podcasting are largely responsible for this boom.
APR 28, 2021
NBCU stated that it would expand the amount of inventory it sells programmatically and that advertisers could buy CNBC International inventory through The Trade Desk. Fox partnered with Comcast-owned ad serving company FreeWheel; now advertisers can buy Fox TV inventory programmatically for Comcast cable households.
APR 22, 2020
Ad spend on mobile display ads grew 22.0% to $61.00 billion. Just more than half of display ad spending was for rich media, with mobile video comprising the largest portion. Mobile video ad spend was expected to grow 28% to $26.21 billion. We expected mobile search ad spend to increase 18.5% to $39.51 billion.
APR 16, 2021
As digital ad spending grows by leaps and bounds, more and more of China’s digital ad publishers are entering global company rankings by overall ad revenues.
FEB 9, 2021
OCT 4, 2021
Consumers value payment convenience and have embraced frictionless commerce solutions, like click-and-collect and cashierless checkout: 19% of global consumers said they wanted more seamless and frictionless experiences when checking out, per a recent Paysafe study. Fast’s solution is more convenient because it removes the number of checkout steps.
MAR 31, 2021
Compliance is a complex topic for wealth managers, especially because they operate across multiple geographies: 82% of global wealth managers believe that a global mindset and deep knowledge of foreign markets is crucial for the future, per Temenos.
NOV 6, 2019
Our newly released ad spending forecast shows that Facebook's worldwide ad revenues will reach $69.57 billion in 2019 and $100.68 billion in 2021. US revenues will reach $29.92 billion and $42.59 billion in 2019 and 2021, respectively. This is an increase from our previous forecast due to stronger-than-expected growth from both the News Feed and newer ad products like Stories.
MAR 9, 2021
Social Ad Spending During a Historic 2020.
FEB 2, 2021
JUN 30, 2020
Although we forecast that digital ad spending in China will be $5.73 billion less this year than anticipated, the $75.33 billion total will still easily rank China as the second-largest market for digital advertising worldwide (behind only the US at $134.66 billion). Also, China’s 5.0% growth rate in digital ad spending still ranks among the fastest globally despite the rapid slowdown.
OCT 11, 2021
Even though digital audio favors subscription revenues, ad dollars are still flowing into this space at a healthy clip. Between 2021 and 2025, digital audio services ad spending will increase from $5.59 billion to $7.89 billion. Prior to the pandemic, we expected digital audio ad services ad spending to increase 9.6% in 2020.
APR 29, 2021
JUL 27, 2021
In Q1 of this year, ad revenues were up an impressive 46% YoY, and we anticipate Q2 will also show robust advertising growth, especially given last year’s weak comparative. When people started quarantining, audio listening took a big dip. In response, advertisers pulled back spending on Spotify audio ads, and the company’s ad revenues fell by 21% in Q2 2020.
JUL 31, 2020
Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.
MAY 18, 2020
In March, we forecast that mobile would be 26.5% of total media ad spending in Latin America this year compared with 38.5% worldwide. As mobile quickly becomes the device of choice among advertisers, these figures were expected to climb to 37.8% and 49.3%, respectively, by 2024.
MAR 31, 2020
Our latest estimates of ad spending in the US were completed on March 6, 2020—after evidence of a slowdown in China's economy but before the coronavirus-induced shocks that occurred worldwide during the following weeks. Our underlying assumption was that if there was a recession in H1 2020, the US would see a return to GDP growth in H2.
DEC 4, 2019
eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.
JUL 29, 2021
B2B traditional ad spending will not recover to its 2019 level at any time during our forecast period. In fact, in 2023, the YoY growth rate will be rather flat at 0.8%. That’s an indication that B2B traditional ad spending growth will remain anemic even after our forecasting period. B2B Total Ad Spending.
JUL 1, 2020
Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.
OCT 16, 2020
Earlier this year, the onset of the global pandemic led to huge surges in news readership, but CPMs actually declined because keyword blocking on terms like “COVID” and “coronavirus” diverted ad dollars away from the most-read articles. By extension, these tools kept advertisers away from some of the most meaningful opportunities to engage consumers with the right message at the right time.
JUL 2, 2020
International Monetary Fund (IMF). Logan. Netquest. Nielsen. Opinion Box. Rock Content. Social Miner. Televisa. TV Azteca.
FEB 24, 2021
Snapchat Snaps Up Some Political Ad Dollars. Another somewhat surprising beneficiary of political ad spending during 2020 was Snapchat. “Our investment in Snapchat went up by four or five times over 2018,” Centro’s Briscoe said.
AUG 5, 2019
Compared with other verticals, retail benefits more from Google increasingly integrating the search functions of its various consumer-facing products, according to Krish Sailam, senior vice president of global programmatic solutions at Merkle-owned ad agency DWA, who was interviewed for the report.
JUL 21, 2021
In July 2020 research by Kantar Media, senior marketers worldwide were planning to raise their ad budget or resource allocation for social media Stories by 54% in 2021—second only to the 65% increase for digital video ads.