Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.

While there’s little differentiation among the products, the strategy appears to have paid dividends for Instagram: The platform’s ad spending rose by 45.1% in 2020 to £1.98 billion ($2.54 billion), growing slightly slower than our pre-pandemic estimate of 47.9%.

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

We estimate that Facebook will command 83.0% of US social network ad spending this year. And notably, Instagram will make up 48.8% of total US Facebook ad revenues, rising to 60.3% in 2022. Read More:. TikTok will grow worldwide despite government scrutiny. Facebook buys customer service startup Kustomer, aiding its social commerce play.

Ad spend on mobile display ads grew 22.0% to $61.00 billion. Just more than half of display ad spending was for rich media, with mobile video comprising the largest portion. Mobile video ad spend was expected to grow 28% to $26.21 billion. We expected mobile search ad spend to increase 18.5% to $39.51 billion.

The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020. In total, 97.7% of respondents said they had streamed video of some kind in the month prior to polling. This figure is also amplified by the inclusion of YouTube in the survey’s video category for the first time this year.

In April 2021, Prohaska Consulting and MMA Global estimated there were about 80 such companies in the market. Experts interviewed by Insider Intelligence consider this number to be unsustainable and expect a wave of consolidation in the next few years.

Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020.

Although we forecast that digital ad spending in China will be $5.73 billion less this year than anticipated, the $75.33 billion total will still easily rank China as the second-largest market for digital advertising worldwide (behind only the US at $134.66 billion). Also, China’s 5.0% growth rate in digital ad spending still ranks among the fastest globally despite the rapid slowdown.

Molly Schultz is SVP, integrated investment at UM Worldwide. Molly has over 15 years of digital marketing experience, focusing on transforming client businesses across multiple industries including automotive, consumer packaged goods, finance, tech, and entertainment.

“We still expect H2 to show some stabilization obviously compared with the heavy decline in Q2, which was from national TV,” said Vincent Letang, executive vice president of global market intelligence at media agency Magna Global. “We think the return of sports is a major factor, since at least 20% of national TV spend is linked to sports events.”

As digital ad spending grows by leaps and bounds, more and more of China’s digital ad publishers are entering global company rankings by overall ad revenues.

The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.

Even though digital audio favors subscription revenues, ad dollars are still flowing into this space at a healthy clip. Between 2021 and 2025, digital audio services ad spending will increase from $5.59 billion to $7.89 billion. Prior to the pandemic, we expected digital audio ad services ad spending to increase 9.6% in 2020.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.

NBCU stated that it would expand the amount of inventory it sells programmatically and that advertisers could buy CNBC International inventory through The Trade Desk. Fox partnered with Comcast-owned ad serving company FreeWheel; now advertisers can buy Fox TV inventory programmatically for Comcast cable households.

Musk has called himself a “free speech absolutist” who has had problems with Twitter's content-moderation policies, which make it a more of a brand-safe destination for ad dollars.

eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.

Our latest estimates of ad spending in the US were completed on March 6, 2020—after evidence of a slowdown in China's economy but before the coronavirus-induced shocks that occurred worldwide during the following weeks. Our underlying assumption was that if there was a recession in H1 2020, the US would see a return to GDP growth in H2.

But the company still expects to hit $75 billion in global ecommerce sales this year. This was Walmart’s first full quarterly earnings that lapped the early months of the pandemic, when essential retailers like Walmart disproportionately benefited from panic-buying of household goods along with the surge in ecommerce delivery and click-and-collect orders. Why it matters:.

In March, we forecast that mobile would be 26.5% of total media ad spending in Latin America this year compared with 38.5% worldwide. As mobile quickly becomes the device of choice among advertisers, these figures were expected to climb to 37.8% and 49.3%, respectively, by 2024.

Compliance is a complex topic for wealth managers, especially because they operate across multiple geographies: 82% of global wealth managers believe that a global mindset and deep knowledge of foreign markets is crucial for the future, per Temenos.