The coronavirus pandemic has upended countless 2020 ad spending forecasts, ours included. We’re now issuing updated estimates for France ad spending in H1 2020 based on current information about how advertisers will respond.

A decade after the end of the Great Recession (and before the coronavirus roiled the economy), consumers have stuck with older means of economizing and added new ones to their shopping mix.

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

The direct-to-consumer brand movement has reached a critical juncture. Which of these brands will make the leap into the mainstream before their runway runs out?

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

This report provides an overview of the top 10 US ecommerce companies in our 2020 forecast, including analysis of growth trends for Amazon, Walmart and Target.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.