Connected TV and programmatic video ad spending continues to exceed expectations in the US.

US adults want digital content that costs less

US Time Spent with Media 2021 Update: Pivotal Moments for TV, Subscription OTT, Digital Audio, and Social Media.

The US did not crack the top 10 for social media usage time spent, as urban internet users spent a comparatively low 2:08 on social media each day. More like this:. Report: US Time Spent with Media 2021 Update. Article: The top 10 countries where iOS users are downloading Clubhouse. Article: Zuckerberg’s proposed Section 230 reforms would benefit Facebook at the expense of smaller firms.

The bigger picture: The US mental health crisis is snowballing. It was exacerbated by the pandemic—and with a sparse mental healthcare workforce, it’s left an even bigger care gap. Even before the pandemic, around 20% of the US population (52 million adults) experienced a mental health condition, but less than half received treatment for it, per Mental Health America.

We expect Amazon’s share of the US digital ad market will jump 1.7 percentage points this year; by the end of 2023, it will increase its share to 14.6%, primarily at the expense of Google and Facebook.

Khan wants to radically reimagine the consumer welfare standard at the crux of current US antitrust enforcement:. In her much-cited 2017 Yale Law Journal article “The Antitrust Paradox,” Khan argued the consumer welfare standard has left US antitrust, “unequipped to capture the architecture of market power in the modern economy.”.

This is what gave us an ever-expanding number of blades on a razor at an ever-expanding price point, leaving Gillette susceptible to an upstart like Dollar Shave Club. Staying current with consumer trends, understanding the features they need—and don’t need—and getting new products out to market fast will make customers feel seen. Leverage influencers to get traction on digital media channels.

Media consumption is highly fragmented, according to August 2021 research by GWI, published in our most recent “Global Media Intelligence Report.” On average, US internet users ages 16 and older spend:. Almost 4 hours per day engaged with media on their desktop, laptop, or tablet. More than 3 hours per day on their mobile devices. Nearly 3 hours daily with broadcast TV.

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

We expect total US video subscription revenues to steadily rise through the end of our forecast period in 2024. This year, US video subscription revenues will increase by 3.6% to reach $119.69 billion. In 2024, US consumers will spend $122.94 billion on video subscriptions. We define video subscription revenues to include revenues from regularly recurring fees for access to video services.

The news: A ruling last week from the US Court of Appeals for the District of Columbia Circuit enables the FCC to open up 1,200MHz of spectrum in the 6GHz band for general use, ostensibly clearing the way for faster, more reliable Wi-Fi 6E home networks.

According to a September 2020 survey by Google and Ipsos, 43% of US smartphone shoppers expected beauty brands to use AR. In a February 2021 YouGov survey, US internet users were most interested in using AR and VR when shopping for clothes, but furniture wasn’t far behind. As AR technology develops, more industries will be able to enter the fold.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

Simple customers met with turbulent switch to BBVA USA: The shuttered neobank’s users faced lockouts as their accounts migrated over the weekend to sister bank BBVA USA—giving competitors an opening to attract affected customers.

China sat atop the mobile gaming market, holding a 35% share of revenues worldwide, while the US trailed in second with a 20% share. Rounding out the top five countries were Japan, South Korea, and the UK. More like this:. Report: Time Spent with Media Overview 2021. Article: Oculus adopts Facebook's core business model with ad integration.

KEY STAT: In 2022, Peacock will reach 64.3 million US viewers, up 25.0% year over year. Key Points. Peacock's reach climbs in US. We estimate, by the end of 2022, Peacock will reach nearly one-fifth of the US population. By 2026, one-fourth of the US population will view the Comcast-owned streamer. Disney+ has significant under-25 audience. Among all Disney+ viewers, 38.5% are younger than 25.

US marketers allocated more than $7 billion in digital ad spending to YouTube last year, eMarketer estimates, up 15.1% over 2018 spending levels. That resulted in more than $3.4 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.