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  • Article
     | 
    MAR 2, 2022

    Tech giants like Alibaba, Tencent, and ByteDance all have growing global footprints, and if they succeed in mastering the metaverse, there is a chance that a made-in-China metaverse will be adopted in other parts of the world, much like what is currently happening with TikTok.

  • Article
     | 
    JUN 16, 2021

    Substack is perhaps the best example of the increasing “creatorfication” of news, though it uses a more sustainable subscription model instead of paying for content ad hoc. What’s next? The question of sustainability is a big one for BuzzFeed. The “summer” portion of the challenge’s name implies BuzzFeed doesn’t intend to pay for content for long.

  • Article
     | 
    MAY 26, 2021

    “There are influencers who can make $100,000 from a 30-second TikTok. That’s almost impossible to replicate through any other revenue stream,” said Stacy DeBroff, founder and CEO of influencer marketing agency Influence Central. Of course, not every creator is making triple figures from sponsored content.

  • Report
     | 
    JUL 9, 2021

    Merchants can now livestream product demonstrations instead of buying ads to showcase their products, and thousands of shoppers will tune in. Notably, the majority of these sales are still converted on one of the major ecommerce platforms.

  • Report
     | 
    MAR 18, 2021

    For advertisers, this might mean that the complex infrastructure—including the programmatic auction process—used to create and serve ads will need to be overhauled to manage new interactive and immersive formats. “From an ad delivery perspective, any ad network worth their salt is already optimizing creative for connection speed,” AdColony’s Harrop said.

  • Report
     | 
    DEC 8, 2020

    Douyin is a video-sharing platform similar to TikTok but designed for consumption within China. Like TikTok, Douyin is owned by ByteDance―and like TikTok elsewhere in the world, Douyin has grown rapidly among younger internet users. We believe it will see user numbers leap by 24.3% in 2020—more than triple the growth rate we projected before the pandemic (7.3%).

  • Article
     | 
    JAN 2, 2020

    Marketers in China have come to regard short-form video apps as an ideal environment to interact with consumers and an effective advertising platform. Short-form videos in China attracted $2.1 billion worth of ads in 2018, according to a June 2019 Forrester Research report. This amount is forecast to grow more than threefold to $6.5 billion by 2023.

  • Report
     | 
    MAR 30, 2020

    NBCU shared more details about its Peacock advertising strategy. Peacock will include no more than 5 minutes of ads per hour. It will include several experimental ad formats, such as shoppable ads and ads aimed at binge watchers. Advertising launch partners include State Farm, Unilever, Target and more.

  • Article
     | 
    JUL 16, 2020

    Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019. The pandemic has also led more businesses to try live streaming to convey ecommerce opportunities.

  • Video
     | 
    MAR 8, 2021

    Her main coverage areas include social media/messaging usage and advertising, social commerce, and influencer marketing, but she also writes about broader trends within the US and international ad markets and consumer behavior. Aaron Kechley is general manager, media & data at Inmar Intelligence.

  • Chart
     | 
    APR 28, 2021
  • Report
     | 
    FEB 2, 2021

    Morning Consult polling in July 2020 examined usage (or non-usage) of TikTok by adults. It identified 14% of Xers (versus 19% of total respondents) as TikTok users. By contrast, Xers overindexed for the less buzzed-about but more practical LinkedIn, with 40% (versus 32% of total respondents) saying they use it. Whatever the platform, Xers spend considerable time on social media.

  • Article
     | 
    FEB 3, 2021

    Channels launched in H2 2020 to meet the demand for short-form videos made popular by rivals Douyin (China’s version of TikTok) and Kuaishou. According to Aladdin, a third-party data analytics company, WeChat Channels had more than 280 million daily active users (DAUs) by the end of 2020, with users spending an average of 19 minutes on the feature per day.

  • Article
     | 
    OCT 18, 2021

    Similarly, Western messaging apps WhatsApp, Messenger, Telegram, and TikTok are also blocked. Chat messaging apps Signal and audio discussion app Clubhouse were also censored and blocked in China earlier this year. What’s next? China’s censorship regulations undermine the way free and open internet companies like to operate and grow their businesses.

  • Report
     | 
    JUL 7, 2021

    For example, Pinterest recently opened its ad platform to companies and brands aiming to reach internet users in Brazil. Many of the ad formats available, including video and augmented reality, aim to capture shoppers who are looking for specific items and already motivated to buy. Digital buyers in Asia-Pacific are still expanding rapidly, too, with annual growth estimated at 5.4% this year.

  • Report
     | 
    DEC 16, 2020

    That is, ad networks have “ad zones” where they’re willing to buy ads, but they stop buying ads when the eCPM goes below a certain level. Facebook already said it will accelerate plans to move away from the waterfall in Facebook Ad Network in response to iOS 14, with all ads filled via bidding by Q2 2021.

  • Article
     | 
    MAR 5, 2020

    Still, several major vendors and sponsors have pulled out including TikTok, Amazon, Vevo and Twitter. For the organizers, sponsors and attendees of these events, these disruptions represent potential business losses down the road. The potential awareness usually garnered through speaking opportunities and media exposure cannot be regained.

  • Article
     | 
    MAY 31, 2020

    TechStyle is the No. 1 ecommerce advertiser on Instagram Stories and runs approximately 100,000 ads on Facebook platforms annually, making it one of Facebook’s largest ecommerce advertisers. These platforms allow our marketing team to target fashion-forward consumers who are interested in engaging with our brands.

  • Report
     | 
    APR 22, 2020

    We expected its mobile ad revenue to increase 29.4% to $1.91 billion. Mobile ad revenues accounted for 60.7% of total Google digital ad revenues in our March estimates for 2020. Facebook. Facebook’s mobile ad business represented 96.1% of the company’s net US digital ad revenues. All the social network’s mobile ad revenues of $34.84 billion would have come from display ads.

  • Article
     | 
    APR 2, 2021

    Photo and Video: This category, which includes apps like TikTok, YouTube, and Twitch, had the greatest (56%) increase in spending, though the dollar amount for in-app spending was comparatively low, increasing from $6.30 to $9.80 between 2019 and 2020.

  • Report
     | 
    DEC 8, 2020

    This metric quantifies users who log in to their account at least once per day from Twitter applications capable of showing ads. We assume that a big chunk of mDAU growth is coming from existing monthly users who are becoming more engaged, driven by the news cycle. According to Twitter’s Q3 2020 reporting, mDAUs grew by 29% YoY to 187 million.

  • Article
     | 
    MAR 14, 2020

    Consumers in countries with significant numbers of coronavirus cases are already avoiding large public places and gatherings, and that may eventually impact advertisers' willingness to advertise in public spaces as well. Additional event cancellations could cause advertisers to miss out on typically reliable, high-profile opportunities, which may not have appealing substitutes within the year. 

  • Report
     | 
    DEC 8, 2020

    In late September, Bloomberg reported that TikTok had 17 million monthly active users (MAUs) in the UK, according to internal TikTok data. This self-reported information is unverified and will likely include double-counting of multiple accounts plus nonhuman accounts, but the story is quite clear: Snapchat faces stiff competition.

  • Report
     | 
    OCT 26, 2021

    DePaoli of RBC discussed the challenge of having to “navigate the enormous strategic and logistical complexities of winding things down,” including newly launched ad campaigns for credit cards, and a number of initiatives such as live music events and sports partnerships.

  • Report
     | 
    FEB 25, 2020

    When TikTok suddenly became a major social player, millennials were mainly bystanders. Polling in April-May 2019 by Fullscreen identified fewer than one in 10 of the 23-to-37s as past-7-days users of TikTok. That’s roughly consistent with September 2019 Morning Consult polling of internet users, where 12% of 27-to-31s and 10% of 32-to-38s said they use TikTok.

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