APR 17, 2021
NOV 10, 2020
Twenty years ago, people would get their fashion tips from television or a magazine. Today, people get their news from all sorts of places, like Twitter or Instagram—and soon, it’ll be some other social platform. Consumers now are influenced by all sorts of people, and they also want to be followed themselves. They want to be the leader; they want to set the fashion trend.
DEC 3, 2021
Key context: In preparation for the holiday season, Afterpay forged retail deals with popular brands like Fashion Nova and PetSmart to encourage consumer spending.
AUG 26, 2020
“When you shop online, you expect to see a photo of the product you're buying. And in a few years, you will expect that most products you buy online will have some virtual try-on capability.”. In addition, there’s a belief that the social aspect of shopping, which is often missing when buying online, can be recreated in certain ways with AR.
APR 30, 2020
“Other nonessential categories and decreased-demand categories, like auto and apparel, have just fallen off a cliff in terms of both demand and thus [ad] spending. Then there are other categories of increased demand like DIY, now that we’re all stuck in our house, and tools and consumer electronics and toys.
JUL 2, 2020
Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.
AUG 17, 2021
Apparel and accessories are key categories. According to many reports leading into the second-largest shopping season of the year, clothing will by far be the No. 1 category during BTS. Roughly 38% of the $32.5 billion BTS spending this year will be on clothing and accessories, according to Deloitte's June 2021 projections.
DEC 22, 2021
Brands have already made aggressive moves into the metaverse: Nike recently acquired a virtual apparel company to bring its brand to virtual worlds, and Ralph Lauren has partnered with Roblox to release limited-edition virtual clothing made by the legendary designer. Looking forward: If a unified, open virtual world is what you imagine when you think of a metaverse, you’re in for a disappointment.
MAR 12, 2020
Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.
NOV 8, 2021
At Web Summit 2021, we caught up with Anthony Marino, president of online consignment and thrift store thredUP, to discuss the secondhand market’s growth, how resale drives sustainability, and how the company is expanding its footprint with its resale as a service offering. What impact did COVID-19 have on the resale market?
MAY 24, 2021
This provides clothing product recommendations based on photos a user takes. Why it matters: For now, AR ecommerce is still new—just 10% of US adults said they’ve used AR to shop, and only 35% said they were interested, per an April 2021 survey by Bizrate Insights for Insider Intelligence.
MAY 31, 2020
TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.
MAY 24, 2021
Sailthru’s Grunberg recalled a client who sold premium designer shoes. Initially, after a consumer made a purchase, the retailer would send them a follow-up email, promoting additional shoes that were really expensive. “It seems rational that nobody would follow up a $900 purchase with another $900 purchase the following week,” Grunberg said.
NOV 26, 2019
Another source of ad frequency build-up may occur when different teams within a media agency (e.g., TV investment and digital groups) are buying the same CTV inventory for the same brand but in a siloed fashion. The apparent big step needed for managing CTV ad frequency in both of these cases is to improve coordination and stewardship of transactions across buying groups and selling partners.
DEC 6, 2019
We do not discuss programmatic direct mail, however, we acknowledge this is one area where advertisers may take audience insights and data from digital and pair it with offline data to create a more omnichannel experience. Q: Please comment on digital-to-direct with direct mail using programmatic solutions with PebblePost or NaviStone. A: See above.
APR 12, 2021
APR 12, 2021
JUN 10, 2021
Last year, the shift toward online shopping fueled Prime Day sales growth, while consumers actively sought holiday shopping deals because of the uncertain economy. This year, we believe growth will come from the release of pent-up demand for products that consumers were not buying in the midst of the pandemic. Clothing and apparel will be at the forefront.
OCT 12, 2020
The mass consolidation of media companies in recent years, on top of the rollout of streaming platforms and other digital properties, has made it easier for media and entertainment advertisers to reach larger audiences on digital without having to spend as much as their counterparts in other industries.
AUG 20, 2021
Target saw significant growth in apparel sales, also reflecting industry trends as more consumers spent more time outside of their homes and ramped up nonessential spending on things like travel.
MAR 24, 2021
Additionally, demand for apparel was low last year when compared with other product categories. But the lower click-and-collect share figures for department stores probably comes down to consumers still preferring home delivery for lower-priority items like clothing and apparel. These goods are not generally considered time-sensitive. Future Growth: New Retailers, New Buyers, and Groceries.
JAN 30, 2020
“The main page really displays the breadth and depth of the offerings from D&B,” said Lucy Moran, the firm’s vice president of integrated marketing, brand and digital.
JAN 28, 2022
LH: Fabric production is one of the biggest polluters in the fashion industry, so we set goals around having 100% of our key fibers be sustainably sourced by 2025. Then we looked at our operations and set a carbon neutrality goal. Lastly, our sustainability goals are around people, as it's important to consider how the environment impacts people.
JUL 5, 2021
Apparel is expected to see particularly strong growth as many students prepare for a return to in-person classes. Another May survey, from Shopkick, found that 60% of US back-to-school shoppers said most of their budgets will go toward apparel this year, while only 10% expected to spend most on technology.
NOV 12, 2021
And Deloitte found that significant percentages of Gen Zers worldwide—including respondents from the US—donated to charities, chose employers that aligned with their personal ethnics, posted comments online, volunteered, and created social media content to support causes in the past two years.